The Ordinary

Major Beauty PSA: The Ordinary from DECIEM has launched on Victoria Health


      Today is no ordinary day. This morning, Victoria Health exclusively launched The Ordinary from DECIEM and to quote their fellow Canadian Drake, nothing was the same. This is one of the biggest skincare launches in the history of the beauty industry and excited doesn’t even begin to cover how I feel or how important this is, not only to me, but the industry as a whole.

      I have been such a huge fan of Victoria Health’s newsletters ever since I discovered the amazing site a few years ago and have grown to look forward to them every month because Gill just writes the best emails. They are like love letters to the skin and I feel like I am hearing from a dear friend, not receiving a mass circulation from a company, but that’s just a small part of what makes Victoria Health so special and you will hear more from me about them very soon.

      Reading the September newsletter was a revelation and it left me speechless. The Ordinary came as a complete surprise to everyone (me included!) and I couldn’t read Gill’s words fast enough. Despite the name, there is nothing ordinary about what this new skincare concept is doing. This is huge news. What they have effectively done is lift the veil of secrecy surrounding the skincare industry and bravely declared what I, and I’m sure many of you have always suspected, which is that skincare products should not be this expensive. The Ordinary are giving us so-called cutting edge technology (they’re not), at the prices they should be. To see ingredients like retinoid, niacinamide, Vitamin C and Matrixyl being sold at well under £10 each is a skincare revolution. While these ingredients may not be as ground-breaking as many brands make them out to be, they are highly effective and they do provide excellent results, they just don’t need to be sold at such a high price.

      As many of you will know, I struggled with my skin a few years ago and spent thousands (I am sadly not exaggerating) over a period of two years trying every single product that launched and believing every brand’s claims because I was so desperate. I was naive and vulnerable and believed anything the sales associate told me because I wanted it to be true. I wanted the product to be a miracle cure and to see overnight results, but 99.9% of the time it never happened. My skin didn’t get better until I started educating myself on ingredients, which first led me to the wonderful world of green beauty and then to the spectacular world of DECIEM thanks to Victoria Health launching the now legendary CAIS over a year ago now.

      The Ordinary is all about “clinical formulations with integrity” but it is more than that. It is with a kindness, generosity and honesty that is rarely (if ever) seen in the mass market skincare industry and I am eternally grateful for it. DECIEM are doing what should have been done years ago and telling the truth. They are giving us the best tools to achieve the best skin, without trying to rip us off and that’s what makes this launch such a special one.

      Below is a quick overview of each new product detailing what they do, who they’re for and what popular products they compare to. There is something for everyone and even more to come! Enjoy!

    • 100% Organic Cold-Pressed Rosehip Seed Oil 30ml

      Rosehip has been a favourite oil of mine ever since I discovered the amazing Pai BioRegenerate Oil a few years ago, so this product has made me very happy. I see noticeable results and improvements when using Rosehip because it contains linoleic acid, linolenic acid and pro-vitamin A, all which work to reduce scars, stretch marks, wrinkles, sun damage and even the skin tone. It promotes hydration and encourages skin cells to produce collagen. This is a fantastic oil if you have acne prone skin or hyperpigmentation because it will help tackle both as well as promote hydration, fight free radicals and boost the skin’s UV blocking ability. I know our little skincare community is mad for oils and we all have at least 3 or 4 or more, but check and see if any that you have contain this one high on the ingredients list and if not, definitely add this to your stash.

      Buy Now

    • Advanced Retinoid 2% 30ml

      As you will know from my Instagram and previous posts, retinol and retinoids are an important part of my skincare routine and I have been obsessed with the VERSO Super Facial Serum for months now. Across the board it seems that retinol products (Sunday Riley, VERSO, Paula’s Choice, Dr. Dennis Gross etc) are generally priced exceptionally high and that’s because they actually work very well, but at the same time, I don’t think the prices are fair or justified and this just proves it. This combines two forms of retinoids for a 2% (in weight) innovative and advanced formula that will deliver better results than any other product out there (to quote Gill). Just for some perspective, this only costs £8, while my beloved VERSO serum costs £95/$120. Of course, the ingredients are not the same but what I’m buying both for is the retinoid and if both are going to give me the same results, why would I spend 10x more than I need to? I’ll be using this once a week to start and I look forward to seeing how my skin reacts.

      Buy Now

    • Arbutin-350x687

      Alpha Arbutin 2% + HA 30ml

      Arbutin is an excellent but underused ingredient in the western skincare world (it’s very popular in Asian Beauty products), and I believe it’s only present in my Oskia Renaissance Brightlight (high on the inci list) and Sunday Riley Tidal Cream (middle of the inci list). It is amazing for hyperpigmentation because it prevents the formation of melanin by blocking tyrosinase (enzymes in melanocyte cells that cause brown spots). I’m sure it’s one of the main reasons the Oskia serum works so well and I can’t believe it’s not in more products. Considering that tyrosinase are activated any time the skin is in contact with UV rays, now is the perfect time to introduce it in to your routine to reverse any summertime damage you may have developed. Arbutin is very gentle in comparison to other skin lightening ingredients and because this product contains Alpha Arbutin (better than just Arbutin and Beta Arbutin, obviously), you will see great results. I’ll be using this in the morning to protect and repair my skin and I highly recommend it.

      Buy Now

    • Buffet-350x491

      Buffet 30ml

      Simply called “Buffet” (a playful dig), this product is a peptide rich powerhouse that combines probiotics, amino acids and hyaluronic acid complexes to address all signs of skin ageing. This is the most complex product in the range, which is why it is so “expensive” compared to the others, but I think it will be great for boosting hydration and skin health, as well as help the other products work even better. I don’t have anything like this, so I’m really excited to incorporate it into my skincare routines. I’ll probably use this in the morning to begin with and then see how it goes.

      Buy Now

    • Niacinamide-350x500

      Niacinamide 10% + Zinc PCA 1% 30ml

      I am such a huge fan of niacinamide and it is one of my all time favourite ingredients. It’s the reason why I love the Oskia serum and why I saw such great results from it. Niacinamide is not only amazing for hyperpigmentation, but it also works really well for blemishes and congestion. It will help balance sebum, brighten skin tone and with the addition of Zinc PCA will also condition and heal the skin due to it’s antimicrobial properties. Just like the Retinoid, the price point of this has really blown my mind. The Oskia serum that I have loved for most of this year costs £85 and this is only £5. Let that sink in. Even with the addition of the Arbutin serum, the total cost is only £12. I know that the Oskia serum has a lot more going on with it and has a whole host of incredible ingredients, so there’s really no comparison, but what I love most about it is the niacinamide and the arbutin and again, if I can get the same results for cheaper, why wouldn’t I? The combined price of my VERSO and Oskia serums is over $200. That’s a car payment, groceries for a week or two, a return flight to see family or just money that can be spent on anything else. If your skin can handle niacinamide (I remember a couple of people saying they had a bad reaction to it) then I can’t recommend this enough because I have seen such great results with it.

      Buy Now

    • HA-+B5-350X500

      Hyaluronic Acid 2% + B5 30ml

      Hyaluronic acid is important for boosting hydration and this one is not only pure, but also vegan. I’m pretty sure we are all familiar with what’s so great about this wonder ingredient thanks to Caroline Hirons, but this one has the addition of B5 to increase surface hydration, meaning your skin will look and feel hydrated from the inside out. It’s 1/5 of the price of the cult Hydraluron and even cheaper than the hyaluronic acid products from Hylamide. This will be a fantastic product for those with dry/dehydrated skin and then even if you have combination skin, give it a go to see if it helps keep your skin balanced.

      Buy Now

    • Lactic-Acid-350x1054

      Lactic Acid 10% + HA 30ml and Lactic Acid 5% + HA 30ml 

      I am so happy that there are two strengths of lactic acid serums because I absolutely love it (wait). Just kidding! Haha! As many of you will know by now, I am allergic to lactic acid and avoid it at all cost, but I know that it has worked incredibly well for a number of you and these will come as a much welcomed addition to a lot of people. Lactic acid is an excellent exfoliant because it’s gentle, hydrating and less irritating (to some) than glycolic or salicylic. For those who love and use Good Genes, the 10% could be a great cheaper alternative and for those interested in adding it to their routines, the 5% would be a great place to start. Both formulas are half the price of Bravura’s much loved Lactic Acid Peel and 20x cheaper than Good Genes. They both contain purified Tasmanian pepperberry to reduce inflammation and sensitivity, which means you should get all the benefits of the lactic acid with none of the side effects.

      Buy Now Lactic Acid 10% + HA 30ml

      Buy Now Lactic Acid 5% + HA 30ml 

    • Matrixyl-350x505

      Matrixyl 10% + HA 30ml

      Matrixyl is a wrinkle busting high-strength peptide developed by the French company Sederma that uses two versions of Matrixyl (3000 and Snythe’6) to combat static and dynamic wrinkles. I’m not at wrinkle age yet but I have heard great things about this ingredient and I know many brands charge high prices for products that contain it. Prices range from around $30 (Derma e) all the way up to $280 for a 3 Lab WW Eye Cream. This would be excellent for older consumers who need something that will be highly effective and may help boost the results of other anti-ageing ingredients. If anyone gets this, please let me know what you think.

      Buy Now

    • Vitamin-C-350X501

      Vitamin C Suspension 23% + HA Spheres 2% 30ml

      I have a bit of a love/hate relationship with Vitamin C. When Hylamide first launched their C25 Booster my skin loved it, but after a few months it started to cause breakouts and I couldn’t use it anymore. I do want to eventually use it again because it’s such a powerful antioxidant and is highly anti-ageing and skin brightening, and when I do, this is the product I will get. Vitamin C products are shockingly expensive (due to the need to create a stable formula) and range from $48 (Ole Henriksen) to $80 (Drunk Elephant) to $163 (Skinceuticals) and all the way up to a whopping $281 (SkinMedica). For a mere £5, this product is a great way to test the waters and see how your skin reacts, without the anxiety of spending a lot of money that may end up going to waste.

      Buy Now

      Of all the current ten new products that have launched I am getting five – the Rosehip Seed Oil, Retinoid, Alpha Arbutin, Niacinamide and Buffet. The first four are ingredients I already know and love and the last one is a product that I’m excited to see what it will do for my skin. If you haven’t signed up for Victoria Health’s newsletter or follow them on Instagram, you really should. I have discovered so many amazing products and brands from them and when it comes to DECIEM, no one writes about them like Gill. She is the ultimate NIOD fan and together with Brandon form the ultimate skincare fairy godparents and I can’t thank them enough for everything they are doing to change the industry.






In the Press, News & Views | , , , , , , , , , , ,
  • Victoria Health

    Hi Olivia,

    The link is in the last line of the last paragraph, but here is the direct address:


  • Vicki

    Hey! I’ve been using the Hylaronic Acid, Rosehip Oil and Natural Moisturising Factors for months and have ordered Buffet to encorparate into my routine. Was hoping to get your advice with the best way to add Buffet in? Thank you :)

  • Ffion

    Good Morning, I have picked a regime for my skin and am about to order. The only thing I’m slightly confused about – what should I use as an initial face wash from the range?
    Many thanks,

  • Victoria Health

    Hi Vicki,

    Buffet is a serum and should be used after the HA serum and before your moisturizer or oil. You can use it day and/or night and as many nights as you choose. I hope you like it! :)


  • Victoria Health

    Hi Ffion,

    Unfortunately, The Ordinary doesn’t have any cleansers at the moment, but you can check my blog post (here – for some options.


  • Paula Salles

    Hi! I would like to know if
    100% Organic Cold-Pressed Rosehip Seed Oil is pregnancy safe. And what other The Ordinary skincare products would you recommend to use during pregnancy.
    Thank you so much

  • Victoria Health

    Hi Paula,

    Yes the Rosehip is pregnancy safe and the only other products I would stay away from while pregnant is the retinol/retinoid and the acids.


  • Victoria Health

    Hi Steph, here is a regimen for your consideration.
    AM: Buffet; Caffeine Solution (eye area only); MAP.
    PM: Buffet; Caffeine Solution; Advanced Retinoid/ ALA.
    Best wishes,

  • Steph

    Thankyou Shabir!!
    In PM do i use caffeine all over the face? And what does caffine do for heredity dark eyes?

  • Victoria Health

    Hi Steph, no just use Caffeine solution around eyes – it enhances localised circulation to remove the darker pigments around the eye area.

  • Victoria Health

    Hi, glycolic acid has resurfacing properties as well as removing dead skin cells but it is not an gentle as lactic acid. For a more detailed review on all products, please see link below.


  • Victoria Health

    Hi Charlotte,

    Please check out the recommended regimens article featuring The Ordinary. This will guide you to the right products for your skin type. Good luck!