The £5.70 Foundation With A 50,000 Person Waiting List

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    It’s every bit as good as you’d expect says Elle Turner

    *Drum roll……* The Ordinary (purveyors of brilliant, faff-free, affordable skincare) are launching a foundation. Scratch that. They’re launching two! The Coverage Foundation, a highly pigmented base that offers full coverage and The Serum Foundation, a moderate coverage with a light, serum-like texture.

    The price alone (£5.90 and £5.70 respectively), is truly commendable. But what of the 50,000 person waiting list? (Those who have pre-ordered, can expect their new beauty loot to start shipping in the next 2-4 weeks.) It speaks volumes that, since landing in the UK last year, the brand has garnered such a solid reputation for simple, effective products, that thousands are prepared to queue up for their latest creation. The question is, is it worth it? And the answer, is yes.

    The shade range alone is very impressive. Each of the two foundations are available in 21 colours over three categories. The shade name begins with a 1 for fair to light tones, 2 for medium tones and 3 for darker tones. A second number designates the depth of the shade from 0 (the palest) to 3 (the darkest) and finally, a letter P (pink), R (red), Y (yellow) and N (neutral) indicate your undertone – 2.1Y, for instance is a slightly warm medium with a yellow undertone.

    I’ve been wearing the Serum Foundation for the last few days. Natural looking, with light, but ample coverage and a semi-matte finish, it just looks like your face, but on a really good skin day – and that, I reckon, is the secret to a brilliant base.

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It’s A Skin Miracle

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    Want an anti-ageing boost? Look no further than the latest products containing the super-hydrating hyaluronic acid, says Victoria Hall

    Hyaluronic acid is one of those ingredients that is bandied about the beauty industry like its going out of fashion. It’s not. In fact, it’s just had an upgrade and your going to be seeing a lot more of it.

    For those who are not entirely au fait with the skin-quenching wonder ingredient, it isn’t a traditional ‘acid’ and won’t leave you tingling or red. In fact, hyaluronic acid is a sugar molecule that can retain between 500 and 1,000 times its own weight in water and your body naturally produces it. However, like most things, this slows down as we age.

    Hyaluronic acid keeps your skin hydrated, plump and firm, which is why it’s used in serums and face creams. Unfortunately, the molecules used by some brands are too big to get through the skin’s layers and stay on the surface, offering only a temporary fix.

    Some serums, such as The Ordinary’s, contain different sized molecules, which can provide a higher level of hydration. But until recently the only way to get the ingredient deep into your skin was by injecting it.

     

    Buy Now The Ordinary Hyaluronic Acid 2% + B5

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Supercharge Your Skincare

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    Up your Vitamin intake in the prettiest way possible.

    Vitamins. They pretty much tick all our look-good boxes. Want smoother skin? There’s a vitamin for that. Keen to take down pigmentation and reduce the signs of ageing? Yep, there are vitamins for that, too. From A all the way to K, the clever science people have found ways to infuse vitamins into face-changing products for our daily routines. Here is one of the best out there…

    SMOOTH OPERATOR Vitamin C is one of the most powerful face-freshening antioxidants around, but it’s a pricey ingredient. So The Ordinary Vitamin C Suspension 23% + HA Spheres 2%, £4.90, is a bargain, with a 23 per cent hit of the vitamin. Expect visible smoothing and a brighter complexion. Can be used before other skin hydrators.

     

    Buy Now The Ordinary Vitamin C Suspension 23%

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Super Serum & Boost Hydration

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    IF you have eye bags, spots or even a touch of sunburn, you do not have to resort to bankbreaking highend products. No matter your skincare issue, here, CARLY HOBBS reveals how to fix your face for a fiver or less.

    The Ordinary Vitamin C Suspension 23% + HA Spheres 2% (£4.90): That’s not a typo – this vitamin hit could not be more of a bargain. Vitamin C is one of the most powerful antioxidants out there to freshen our faces yet it’s hard to pop into products. This incredible blend manages a massive 23 per cent hit in a formula that can be used before other skincare hydrators. Expect fine lines to fade and a healthier complexion.

    The Ordinary Natural Moisturising Factors (£4.90): Random name, incredible abilities. This new cult alternative to your classic moisturiser is a potent blend of amino acids, fatty acids, ceramides and hyaluronic acid – AKA Team Hydration. These work together to plump and rejuvenate skin cells on the surface and lower dermis so new cells look their best. Apply with your fingers using upward sweeps to encourage added firmness.

     

    Buy Now The Ordinary Vitamin C Suspension 23%

     

    Buy Now The Ordinary Natural Moisturizing Factors

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April Newsletter

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Welcome to the April newsletter where we launch Colours by The Ordinary; this is the newsletter that I never thought I would write. I have always said that we would never do colour on VH, we are health, we are beauty, we are not colour. The market is saturated; in each and every moment new lipsticks, eye colours, mascaras and foundations are launched, mostly with huge marketing budgets behind them. But then we launched The Ordinary and everything changed.

I will do an update on The Ordinary later in the newsletter, but for now I am going to talk about Colours and then we will head into several health issues, the pretty inevitable death of another product, we do news and feedback and we have a treat from Margaret Dabbs. Let’s do it:

Colours – The Ordinary

Before anything, I just want to say that the concept of The Ordinary remains one of the most important ‘missions’ we have ever done. It is far more than just ‘selling’ skincare products, it is a way of being able to deliver extremely potent formulations with honesty, transparency and integrity at a price point that reflects the true cost of commodities. Read More…

Beauty Bible Loves: The (Early) Spring Edit

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VH has long been a go-to site for us – and for countless readers – for beauty ‘happenings’. It’s all Gill’s fault: she’s constantly out there sleuthing new and improved products to revolutionise our beauty regimes, and which do what they say on the tin/jar/whatever.

We frequently share our ‘finds’ with Beauty Bible readers – maybe you’re among them? – but thought it was time for a seasonal round-up of some of the new VH faves to which we’ve had the pleasure of introducing our fans and followers. (Every one of which is then entitled to use the rather lovely logo that we had designed a few years back, and which we’re always gratified to spot on beauty packaging!) Temple Spa Trufflesque. Remember that scene in Goldfinger where Shirley Eaton was entirely painted in gold? Read More…