The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary are "Clinical formulations with integrity".
In the category of functional beauty, integrity is rare. Commonplace technologies are referred to as ground-breaking and insensible pricing strategies confuse the audience, disguising commodity technologies as advanced. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. The Ordinary takes pride in honesty, fights innovation stagnancy in the industry and indirectly celebrates the depth of innovation NIOD continues to bring to the category.
Further information on The Ordinary:
A Range of Evolutionary Colour Formulations with Mindfulness
Beautiful pigments are more beautiful with integrity. The Ordinary will soon be launching an evolving range of colour formulations with an ordinary name: Colours. Be amongst the first to know.