The Power of Perfume


A lot is talked about the ‘power’ of aromatherapy (even though in reality, only a handful of essential oils have been studied for their therapeutic effect on the mind/body), but nobody ever really discussed the ‘power’ of perfume, which I think can be just as potent. (And no, I’m not talking about the kind of potency we remember from 80s ‘room-rockers’ like Giorgio and Dior Poison; I’m talking about the emotional power that perfume has. I’ve always loved the quote from deaf-and-blind educator Helen Keller that ‘smell is a potent wizard that transports you across thousands of miles and all the years you have lived.’

I’m always rather amazed when I meet someone who doesn’t wear perfume. And a bit sad, especially if they claim to have ‘no sense of smell’. I would have a hard time getting through life without tapping into perfume’s ability to reconnect me with my senses, in a world in which I live, mostly, inside my head, staring at a screen rather than stopping to smell the roses. It literally grounds me – and at the same time, lifts me up, so my spirits soar. Read More…