4,000 women. 4,000 products. A team of six. (Us, plus our stalwart helpers Amy, Jessie, Dave and Ben.) Eighteen months. That’s what it takes to put together a new edition of a Beauty Bible book. But our crusade has long been to help steer women towards beauty products which really work – and there’s no area where that info’s more valuable than anti-ageing. After all, it’s possible to spend a great deal of money without seeing results – so knowing what works on lines, wrinkles, sagging, age spots etc. is what every woman we know really wants.
So in the brand new paperback edition of The Anti-Ageing Beauty Bible, we give chapter and verse on the products which have most impressed our testers. What’s really important to us, too, is the amazing support from the entire beauty industry (from supermarket brands to the cultest-of-cult) – because of the diligent way we carry out our trials. Every product goes to 10 women, who are asked to trial that miracle cream/cellulite treatment/stretch mark cream on one side of their face (er, or one thigh!) for comparison. We know they do, because so many women e-mail after a few weeks to ask if it’s OK if they start to use it on the other side, because they’re becoming ‘lop-sided’. (And by the way, we never take brands’ promises that formulations are ‘new and improved’ at face value. If they change a formula, it’s back to the drawing board – and the product starts from scratch, with our testers.)
We’re delighted that many, many of the products showcased in the new paperback are available on Victoria Health – so we thought we’d share some of our testers’ comments, here. We’re also delighted that (and we wouldn’t do this for anyone but Gill!) you can exclusively buy signed copies of our book right here, on VH. (At a fantastic price, too – just £10.99, against the RRP of £15.99.)
For a little taster, though – and a sneaky peek at a ‘fab five’ Anti-ageing Beauty Bible award-winning products? Read on… Read More…