Beauty Conscious

Beauty-Conscious

My love of beauty began when, as a teenager, I was given the Vogue Body & Beauty Book by Bronwen Meredith. I instantly fell in love with this glamorous, encylopaedia full of illustrations and images of supermodel greats – Verushka in perfect yoga shoulder stand, Bianca Jagger as dark lipped disco diva, Lauren Hutton natural, outdoorsy and smiling. I made the natural cosmetics – including egg white face mask and olive oil conditioner – and soaked up information on acupuncture and meditation. It spurred me on to follow my dream to become a Beauty & Health Editor. Looking back now, I realise it also sparked my interest in the holistic approach, making me see that our lifestyle choices and how we feel about ourselves feed into how radiant we look. A ‘beyond beauty’ approach – where a slick of lipstick is as important to self-esteem as exercising, and making the connection that what we put into our mouths matters as much as what we smooth onto the surface of our skin (and vice versa).

Over the years, there have been many beauty pioneers who’ve taken this approach. As I sit and write this – two major influencers spring to mind. First, Dame Anita Roddick who founded The Body Shop in 1976. Back then, her products had a home spun feel, and were sold in re-fillable bottles which fitted with the era (hippy was in Vogue, popularised in the sit com, The Good Life). As the down-to-earth beauty approach caught on and the company grew globally, so did the strength of its campaigns for ethically sourced and cruelty-free ingredients. Meanwhile in the US, Austrian born session hairdresser, Horst Rechelbacher launched his brand Aveda in 1978. Rechelbacher’s travels to India led him to discover and study the ancient healing system of Ayurveda, which Read More…