Victoria meets Dr Joe Cincotta

Dream Coat For Curly Hair

Color Wow is one of those incredibly rare hair care brands that doesn’t offer endless product ranges targeting every hair type and concern. Instead, it offers just one shampoo that cleanses every hair type effectively, two types of conditioner, several nourishing treatments and a handful of game-changing styling products. With the innovative entrepreneur Gail Federici at the helm, Color Wow prides itself on only launching products that are truly unique and those that deliver on their results. While Federici comes up with the ideas, it is Dr Joe Cincotta who actions them and creates Color Wow’s noteworthy products. As the brand unveils the latest product, Dream Coat for Curls, we caught up with Cincotta to find out more… Read More…

Wow Dream Coat Anti-Frizz Spray

sunday-times

Fighting frizz usually involves a heavy, gloopy serum, but this anti-humidity spray is light — and it works – By India Knight

 

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    It seems extraordinary to me that some people are untroubled by rain, hair-wise. It rains on their hair and they laugh gaily, hahaha, in that Four Weddings “Is it raining? I hadn’t noticed” way. And then their hair dries and it looks nice. Ha! (This is not a gay laugh. It is a furious, bitter laugh.) Sometimes it dries in a poetically wavy way, in the sort of waves that people spend hours trying to create with a hot wand, the sort of waves that ought to be rippling in the sun, in a meadow. Or sometimes it dries and it’s as though it hadn’t rained at all.

    These people are massively annoying. If my curly, coloured, processed hair gets rained on, it turns into a giant cloud of frizz. It looks like spindly, fluffy weeds. It reminds me of a character called the Gentleman with the Thistle-down Hair in Susanna Clarke’s book Jonathan Strange & Mr Norrell — a perfect thing to read as the nights draw in, actually; the BBC’s adaptation was also excellent. Anyhow, my point is that nobody wants their hair to remind them of thistledown, or gentlemen, for that matter.
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