As a long-term sufferer of Keratosis Pilaris, what was the inspiration to create your own product?
Having grown up with KP, and reaching adulthood unable to find a satisfactory answer, I became frustrated with the lack of products on the market to address the problem. Given that 40% of the population have KP, I found it incredible that there was no readily available solution. The more research I did, the more I realised that this was a really common and neglected problem, and many people were desperate for anything that would help. Visits to Dermatologists always ended in disappointment when I was told other than scrubbing and moisturising there was nothing that could be done. When my children developed it, that was the final straw, and I became more and more determined to create a high quality product that would be of real benefit to KP sufferers.
What was the first step you took to formulate AMELIORATE?
I am very lucky as a very good friend of mine owns a skincare manufacturing business that has a global reputation for innovation and a passion for new product development, and we sat down with their team and had a chat! From the outset, they were tremendously enthusiastic and supportive and quickly realised that we had an opportunity to make a ground breaking product that would be the first of its kind in the UK specifically targeted for the management of KP. Read More…