Why You Should Introduce Niacinamide Into Your Skincare Routine


There are many serums on the market that promise to soften your lines, wrinkles, plump up your skin and make it look youthful. Some are really good whilst others just don’t live up to their promises. Enter Niacinamide serum which has the potential to change your skin for the better.

Niacin, also known as vitamin B3 and is found in many supplements, is converted into niacinamide which helps in the manufacture of enzymes that release cellular energy and break down fats more efficiently. Your digestive system, nervous system and brain function all depend upon adequate levels of niacinamide.

As important as it is to the body, niacinamide is often added in many serums and creams because it is a Herculean multitasker which tackles fine lines, wrinkles, hyperpigmentation, melasma, acne, oily skin and uneven skin tone. Yet niacinamide very rarely takes centre stage in anti-ageing skincare even though there is a lot of research to back up its wide variety of skincare benefits and claims.

Niacinamide serum for acne

If you suffer from acne, introducing a niacinamide serum into your regimen will be of great value. Several studies indicate that niacinamide helps reduce the severity of moderate inflammatory acne. Skin requires hydration and also needs a healthy lipid barrier. Niacinamide appears to regulate oil production which helps to get excess oil production under control.

Niacinamide serum for wrinkles

Niacinamide has been shown to increase protein synthesis, boost collagen and elastin production, enhances ceramide production and on ageing skin helps improve skin’s surface and texture whilst helping to smooth out wrinkles. Skin functions correctly when its outer lipid barrier is at its peak. This lipid barrier helps retain moisture, prevents dehydration and loss of moisture, keeps it hydrated for longer and protects skin against the ravages of the environment irrespective of the time of the year. By maintaining a healthy lipid barrier, niacinamide is without doubt an excellent anti-ageing ingredient which may be used on its own or added to your favourite moisturiser.

Niacinamide serum for hyperpigmentation

Hyperpigmentation arises as a result of enhanced production and uneven distribution of melanin, the predominant pigment of skin. Ignoring uneven skin tone and unwanted pigmentation can add years to one’s age.

Although the gold standard in the past for treating hyperpigmentation has been the use of hydroxyquinone, a skin bleaching ingredient to help lighten skin. This ingredient is now completely out of favour due to its ability to influence our genetic material.

Niacinamide does not bleach skin but works to block the accumulation of melanin in skin’s surface helping to prevent skin darkening. Niacinamide is so effective that it is even used to treat melasma which is a condition with marked facial hyperpigmentation.

Niacinamide serum for redness, inflamed and sensitive skin

Because niacinamide greatly improves skin’s ability to protect itself from external aggressions, using a niacinamide serum daily helps improve skin structure and prevents redness, blotchiness and skin sensitivity due to exposure to external aggressions.

I believe that the topical use of a niacinamide serum is a must-have product in any beauty regimen to help achieve a more even-toned, radiant and younger looking skin. GoW’s Niacinamide Serum, £9, is a great serum for all skin types to use every day. The formula helps to regulate oil production and visibly improves the appearance of your pores. The addition of Avocado BioFerment helps moisturise and nourish skin.

If you are looking for a skin treatment, I would recommend QRx Labs Niacinamide + Retinol Serum, £10, as the formula contains all the benefits of niacinamide with retinol, which is often touted as the gold standard for anti-ageing. Research suggests that niacinamide can help improve your skin’s tolerance to retinol due to its barrier strengthening properties, so if you have experienced irritation with vitamin A previously this formula could be worth exploring.

This content is not intended to replace conventional medical treatment. Any suggestions made and all herbs listed are not intended to diagnose, treat, cure or prevent any disease, condition or symptom. Personal directions and use should be provided by a clinical herbalist or other qualified healthcare practitioner.

Shabir Daya | , , , , , , , , , ,
  • http://www.victoriahealth.com/ Victoria Health

    Hi Lyn, I completely understand how easy it is to get confused with all the different products and brands. As far as I am concerned, and this is why I wrote the editorial piece, is that niacinamide is an ingredient with multiple benefits. With ageing skin, niacinamide is known to increase protein synthesis, enhanced ceramide production which are tiny lipid molecules that hold our cells together and prevent dehydration, increases elasticity, improves uneven skin tone and much more. So my suggestions is to use the following regimen from Garden Of Wisdom both AM and PM in the order listed please.
    Anti-Aging MultiPeptide Serum; Niacinamide Serum

    The multipoeptide serum will provide the technologies that work to prevent static and dynamic lines, tackle any existing lines and also hydrate skin.

    Best wishes,


  • Lyn Rozier

    As always, thank you Shabir!

    I’m away to order and give this a go. I’m definitely feeling the need for simplicity in so much of what I’m doing of late. Kindest wishes to you.

  • http://www.victoriahealth.com/ Victoria Health

    Hi Lyn, I am a lover of keeping things simple and I am sure you will experience the benefits. Please keep us posted if you can.
    Best wishes,

  • Lyn Rozier

    Will do Shabir ??

  • http://www.victoriahealth.com/ Victoria Health

    Thank you.

  • Renata Boyle

    How delighted am I right now? Got an email from VH today with info on the GoW range. I have been looking for a serum with B5 for a while but the only one I’ve seen has a lot of alcohol. Added benefit is that this product also has Niacinamide so now I can kill two birds with one stone (so to speak).

    Definitely going to order the multi-peptide serum (currently have separate Resveratrol, Matrixyl serums) and their HA looks good (cheaper than the one I currently use). Love the 2% Salicylic acid – will get this for those pesky zits and keep my T-zone clear. Well done VH on having an alternative brand to the ‘O’.

  • https://www.victoriahealth.com Victoria Hall

    Hi Renata,
    That’s great news. Please keep us posted with how you get on with GoW!

  • mag

    Hello. I have rosacea and really dry and sensitive skin. I’ve been using niacinamdie products in the past without problems (5% and 2%), and somehow my skin apeared really calm and bright. I’ve decided to order The ordinary niacinamide 10%+zinc serum and it burned out and dried out my face! Now it’s really red and it’s been almost a month. I am not ditching the brand, im only concerned is 10% too much for my skin to handle? Can you reccomend something else for me?

  • http://www.victoriahealth.com/ Victoria Health

    Hi Magdalena, it may well be that the 10% is simply too much because niacinamide may cause flushing which is often mistaken for a reaction. I would recommend that you hydrate and replenish the skin with Garden of Wisdom’s 100% Pure Squalane which is also great for many inflammatory skin concerns. Please click on the link below.
    Once skin has calmed down, you should introduce niacinamide serum at a lower concentration as per link below.

    Best wishes,

  • mag

    Thank you for the advice :D

  • http://www.victoriahealth.com/ Victoria Health

    You are welcome.

  • Lyn Rozier

    Hi Shabir,
    Just checking back in with some feedback on the GoW serums you recommended.
    Been using them for a couple of weeks now and am definitely seeing an improvement in the texture and evenness of my skin, I’m also taking the recommended supplements and thinking that things can only get better!! I love the simplicity of these products and the fact that they appear to be actually doing something.
    Thanks once again Shabir for your brilliant advice and recommendations!

  • http://www.victoriahealth.com/ Victoria Health

    Hi Lyn, thank you so much for the feedback and I am so glad that the Garden of Wisdom serums have worked – they are truly fantastic and their textures are also really good. I expect even better results with time.
    Best wishes,