Your shampoo is the key to longer lasting colour. Typical shampoos strip hair of essential proteins and cause fading, dulling, discolouration and breakage. While other sulphate-free shampoos are known for their gentleness, not all sulphate-free shampoos are alike.
Color Wow's Color Security Shampoo contains a revolutionary Japanese amino complex that mimics the natural 'glue' between cuticle layers to help keep colour in, and dramatically improve texture.
Color Security Shampoo produces a rich, creamy lather and maintains the bright, vibrant, Color 'Wow factor' of freshly highlighted or coloured hair.
Directions: Apply a coin size amount to wet hair and massage into lather. Rinse thoroughly with warm water: repeat if necessary. Follow with Color Security Conditioner. Style as usual.