When it comes to investing in our skin most of us splash the cash from the next up. Over the past couple of years, the body care category has seen a noticeable spike in popularity though. Last September, the NPD Group revealed that annual sales had hit $275.8 million in the US. Experts are pinpointing our growing interest in wellness and exercise as the reason behind this rise.
Gone are the days when a body oil or lotion would claim to simply nourish your skin, now they promise to take away your stresses before you drift off into a peaceful slumber or they’ll recharge your energy levels for the day ahead. Denise Leicester’s latest brand, ilapothecary goes one step further and aims to rebalance you on a physical and spiritual level with an expert blend of herbs, aromatherapy and gemstones.
Cult body care brand Ameliorate is also upping its game with its new Transforming Body Cream, £27.50. The formula incorporates its signature complex to ease Keratosis Pilaris into a super-nourishing, rich cream. Essentially its a supercharged version of the classic Transforming Body Lotion, but feels more like a pampering treatment for your skin.
If you’ve yet to up the ante with your body care, here are a few recipes to try depending on your mood and lifestyle…
Instant stress reliever: The blend of blue chamomile and arnica in ilapothecary’s SOS Body Balm, £36, is reassuringly soothing. What is most impressive though is the smooth, non-sticky texture of the balm, which melts into a light oil on contact with your skin. Be warned, a little goes a long way and you can use all over or on dry patches, such as elbows, knees and ankles.
Post-gym soothers: If you’ve taken your New Year’s resolution to get fit seriously and have hit the gym hard this month, there are an abundance of products to help soothe and restore. Unlike a lot of sport-focused body care, Kneipp Arnica Joint & Muscle Mineral Bath Salt, £8.95, helps to ease tight, sore muscles, while still feeling pampering. To compliment these salts, follow-up with Temple Spa Muscle-Tox, £25, which combines 21 heavenly Mediterranean oils to recharge your body.
Morning wake-up: Not all of us have time to take a long, hot soak in the bath, but fortunately there are other options. This Works Energy Bank Shower Gel, £16, turbocharges your shower with its zingy scent. If body lotion takes too long to soak in of a morning, swap your usual formula for de Mamiel Botaniques Revitalising Body Serum, £55. It is packed full of nourishing oils yet absorbs within seconds, and it smells divine.
Sunday evening ritual: Setting yourself up for the week ahead with a spa-like beauty routine on a Sunday has become so popular it now has its own hashtag, #selfcaresunday. In keeping with its name, Neom’s Tranquility Scented Candle, £30, creates a calming and comforting atmosphere and when teamed with Soapsmith Camden Town Bath Soak, £16, you can expert a good night’s sleep. As mentioned above, Ameliorate’s new Transforming Body Cream, provides its results-driven formula in a more indulgent texture.