Color Wow is one of those incredibly rare hair care brands that doesn’t offer endless product ranges targeting every hair type and concern. Instead, it offers just one shampoo that cleanses every hair type effectively, two types of conditioner, several nourishing treatments and a handful of game-changing styling products. With the innovative entrepreneur Gail Federici at the helm, Color Wow prides itself on only launching products that are truly unique and those that deliver on their results. While Federici comes up with the ideas, it is Dr Joe Cincotta who actions them and creates Color Wow’s noteworthy products. As the brand unveils the latest product, Dream Coat for Curls, we caught up with Cincotta to find out more…
What is your background?
I received my PhD in Organic Chemistry in 1983 and spent the first five years of my career studying the physical and chemical properties of hair while actively researching the influence of various chemical treatments on hair for a professional hair care company. This invaluable experience inspired me to move on to innovative new product development, which eventually led me to the John Frieda Hair Care company. It was there that I started working directly with Gail Federici and we became the innovation leader in the hair care industry.
You’ve worked at other hair care brands before, what is Color Wow’s point of difference?
Our products offer unique, effective ingredients inspired from other industries that solve the problems women face with their hair. Importantly none of our formulas interfere with colour, but instead ensure everyone’s hair feels as health and virgin-like as possible.
Can you tell us a bit about the original Dream Coat and how it came out?
We were trying to solve the issue of hair reverting to its natural configuration when faced with humidity. Once wavy, curly, frizzy hair is blow dried smooth humidity becomes its natural enemy. When there is moisture in the air, it seeps in and destroys the rearranged bonds of the hair. We wanted to find a solution for that.
Serums helped during the styling process to deliver smoother results, but weighed hair down because of the high molecular weight silicones and didn’t really protect against humidity. Dream Coat contains totally new technology, inspired by the textile industry, and transforms hair texture into silky, liquidity, glossy strands that are immune to humidity for up to three shampoos.
What is the difference between Dream Coat and Dream Coat for Curly Hair?
Both products are totally new “you have to see it to believe it” technologies that completely transform your hair texture to give you glossy, healthy looking and natural feeling hair.
However, Dream Coat Supernatural Sealant is a powerful anti-humidity formula that works on every hair type by preventing moisture from reverting your style back to an unruly natural texture. The formula is heat-activated. Dream Coat for Curly Hair, on the other hand, was not formulated with humidity-proofing in mind, but rather to create that same silky, supernaturally glossy texture you get with the original Dream Coat on curly hair without the need for heat.
In addition, we wanted to eliminate the heavy, sticky, crunchy feeling that is associated with most curl products. It is a ground-breaking, tri-polymer technology that replaces typical heavy curl-control products that weigh hair down and leave it feeling crispy or crunchy.
What would be your ultimate hair care advice for people?
Avoid using shampoos that promise benefits other than cleansing i.e. de-frizzing, thickening, glossing, smoothing because the ingredients used to achieve these benefits do not rinse off easily. They have nothing to do with cleansing and can wreck havoc on hair and scalp. I’d also recommend avoiding overexposure to the sun as this can irritate your scalp and dry out your hair.
What do you think the future holds for the hair care industry?
I think that advances in curing diseases through genetic manipulation will eventually solve issues such as hair loss, greying and other undesirable genetically influenced hair traits. But, this still a way off.