There were whisperings of self-care throughout 2017, but it wasn’t until this year that the term really came into its own. Over the past few months brands, magazines and influencers have all tapped into the theme. It has its own dedicated week in November and a quick scroll of Instagram on a Sunday reveals that it even has its own hashtag, #sundayselfcare.
But, what does self-care actually mean? Well, essentially it’s anything that encourages you to spend some quality time with yourself and leaves you feeling good, including taking a bath, putting on a face mask or reading your book, you name it. The NHS defines it clearly as ‘keeping fit and healthy, understanding when you can look after yourself, when a pharmacist can help, and when to get advice from your GP or another health professional.’
According to Mintel’s latest report, as we progress into next year self-care will evolve into ‘total wellbeing’. The report states, ‘Consumers are treating their bodies like an ecosystem and seeking solutions that complement their personal health and evolving needs.’ From the moisturisers we slather on to the sprays we use to clean our houses and the cars we choose to drive, total wellbeing spans across all aspects of our life.
“Consumers are looking externally to their surroundings and internally towards their physical and mental wellbeing, expecting holistic approaches to wellness,” says Gabrielle Lieberman, Director of Trends & Social Media Research Americas. “Developments in health monitoring, such as skin sensors or ingestible capsules, will satisfy consumers’ demand for this personalised approach, while also building on scientific research in these emerging fields.”
In terms of skincare it’s likely that you’ll be hearing a lot more about probiotics and the many benefits good bacteria can have on our complexions. Of course, pre- and probiotic skincare isn’t new. In fact, good bacteria has been used in formulations for a while, but up until now it hasn’t been highlighted. Brands such as Aurelia Probiotic Skincare have been championing ‘biotic’ ingredients and the bestselling Botanical Cream Deodorant is testimony to its efficacy.
When it comes to supplements, it’s likely that future formulations will be developed in spray form as this is the best way for the body to absorb most nutrients. And, it’s likely that our supplements will be tailored to our specific needs. Although, this won’t necessarily happen next year, you can expect to read a lot more about the importance of monitoring your vitamin and mineral levels as part of the total wellbeing approach. If you’re baffled by which supplements you should be taking, it is worth reading Shabir’s Essential 6 For Optimal Health.