Pollution always hits the headlines in January. Over the past few years, certain areas of London have usually surpassed the legal limit for gas emissions within the first couple of weeks of a new year. In 2017, the capital breached EU limits at nearly 50 sites with Brixton Road in Lambeth reaching 94 micrograms of nitrogen dioxide per cubic metre of air (the maximum is 40ug/m3). While most of us are aware of the harmful impact excessive pollution has on our health, especially our lungs, experts are still exploring the ways it impacts our skin.
With a handful of studies highlighting that pollution can damage our skin and exacerbate the ageing process, it’s no surprise that a new genre of anti-pollution skincare has developed, and it’s proving popular. So much so, between January and June last year sales of anti-pollution products grew by 30 percent and the category was valued at £3.1 million, according to NPD.