Weekend Read

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It is the day of all days.  So hello 4th July and it’s Super Saturday, American Independence Day and Shabir’s birthday.  In no particular order.  And after last week’s missive where Shabir questioned my sanity regarding loading the Weekend Read with gifts and treats, I am about to do the biggest give-away in the history of VH as we launch a new brand.  Touché sweetheart, this one’s for you.  Timed to perfection.  By me.  Happy birthday.  To you.

Let’s go straight in.  It’s a haircare brand.  It’s called ‘It’s A Ten’.  They have products for every hair type and I will introduce each product range gradually over the next few months.  Known as THE ‘go-to’ haircare brand in North America, the name reflects the fact that each product combines ten benefits into an all-in-one gold standard formulation.  And gold-standard they are.  I will walk you through as we initially launch with ten products. But the first thing I want to tell you is that It’s A Ten’s meteoric rise to fame in the US was all achieved by sharing.  And we are about to do the same here.  Heaven help me.  I feel a drama coming on.  Strong.

We launch with five of the iconic Miracle Leave-In products.  I use the word ‘iconic’ because in the US the Miracle Leave-In range sells over 13 million bottles a year.  Yep, 13 million.  So what’s the big deal secret, well each Miracle Leave-In spray, by design, helps smooth hair, eliminates frizz, restores shine and also enhances the natural body in hair, dependent upon which formulation you choose.  And oh my, if we are going to shake up the haircare world, we might as well do it with this remarkable range which is like no other leave-in conditioning product in existence (thankfully).  Trust me.  And Jo Fairley.  And several million American people. Read More…

February Newsletter

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Hello and welcome to the February newsletter where l lead with two new product launches from ilapothecary and I will follow through with a big Fulvic Acid treat. Additionally, there are a few other launches, a few more treats and we take a look at some very common health concerns. Let’s do it: Read More…