Zillions of products cross my path yet there are very few that I feel I absolutely have to tell you about. Particularly in the youth-enhancing areas. This is because most of the products that are really effective are also really expensive. For Example, I am using an extraordinary moisturiser from Colbert MD called Retensify Firming Cream. When I put it on with the Stimulate serum from the same brand, I feel as if I’ve had a mini facelift. But will I tell everyone to go out and buy it? No, because it’s £175 and for most people that is too much (although it is at Space NK if you are oligarch or just feeling flush; the serum is £135).
Also, it’s the cheap, effective products that I find most thrilling of all. And have I got news for you: I’ve been trying out a new range called The Ordinary that seems almost too good to be true. It is brought to us by the creators of brilliant NIOD, which you’ve only heard about if you are a cosmetic nerd and you spend above-average amounts on your skincare.
This latest brand is a line-up of hi-tech serums and treatments that you normally only find in the fanciest beauty halls. Many of the products cost around a fiver. There’s a small catch and it’s that you need a fair amount of knowledge about your skin’s needs to work out which ten potions would be right for you. The names of the products are simply the key ingredients and are quite baffling. But there’s are the ones to know: for all skin over 30, effective in securing moisture and volume in ageing skin. I found little difference between this and products that are five times the price.
If you are battling acne or the blemishes it has left behind, the Niacinamide 10% + Zinc 1% (£5) is excellent for treating and fading.
There’s a retinol product (a usually pricey anti-ageing ingredient) called Retinol 1% (£5.80). Retinol boosts cell production on the top layer of the skin (sometimes that slows as you age) and this is a high concentration of it for an over-the-counter product. Two weeks of use and your skin will be smoother. I have used something similar in the past for around £70.
A helpful fact sheet on victoriahealth.com explains the products and when to use them. If you can’t be bothered with that, there’s a brilliant do-it-all serum, which tackles wrinkles, pigmentation, dehydration and sagging, called Buffet (£12.70), to be used morning and night.