It’s A Skin Miracle

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    Want an anti-ageing boost? Look no further than the latest products containing the super-hydrating hyaluronic acid, says Victoria Hall

    Hyaluronic acid is one of those ingredients that is bandied about the beauty industry like its going out of fashion. It’s not. In fact, it’s just had an upgrade and your going to be seeing a lot more of it.

    For those who are not entirely au fait with the skin-quenching wonder ingredient, it isn’t a traditional ‘acid’ and won’t leave you tingling or red. In fact, hyaluronic acid is a sugar molecule that can retain between 500 and 1,000 times its own weight in water and your body naturally produces it. However, like most things, this slows down as we age.

    Hyaluronic acid keeps your skin hydrated, plump and firm, which is why it’s used in serums and face creams. Unfortunately, the molecules used by some brands are too big to get through the skin’s layers and stay on the surface, offering only a temporary fix.

    Some serums, such as The Ordinary’s, contain different sized molecules, which can provide a higher level of hydration. But until recently the only way to get the ingredient deep into your skin was by injecting it.

     

    Buy Now The Ordinary Hyaluronic Acid 2% + B5

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The Ordinary

The Ordinary High Spreadability Fluid Primer £5.50 for 30ml

By Lisa Armstrong

  • Regulars of my beauty column in the Telegraph magazine, are already acquainted with The Ordinary which, since its debut just 12 weeks ago, is shaping up as the beauty launch the year. Unlike other beauty companies, The Ordinary makes a virtue out of using tried and tested ingredients and being honest enough to say: “They’re great. But we won’t pretend they’re new and charge a fortune.”

    This primer won’t be available for another week, but I bring it to your attention now because (a) I love it. It’s anything but ordinary and will make your make-up last longer, even slaving over Christmas lunch. (b), Ordinary products tend to acquire waiting lists. Super lightweight, it glides on like a serum, dries fast and leaves a smooth, dewy finish. tightness. No icky residue. Use it with foundation and it will last all day and behave itself beautifully by not settling into any lines or eye crinkles. In fact, what lines?

     

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The Ordinary

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Beauty Awards 2016

Breakthrough Brand – The Ordinary

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    ‘In this instance, the name “The Ordinary” is ironic, to say the least. Indeed, maximum efficacy and minimum cost is the brand’s edict. Offering 21 different, seriously hard-working skincare solutions, including everything from hyaluronic acid 2% to retinol 1%, our faith in beauty with integrity has been firmly restored. (And a whole number of skin sins rectified.)’

     

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The Ordinary

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    Out Of The Ordinary

    A new stripped-back product range is the future of skincare, says India Knight

    It’s one of those loud klaxon weeks, because what we have here is a truly brilliant line of top-notch, results-led skincare that costs from a fiver to just under £13. I know, it’s amazing. The products come from the clever people behind Niod. The difference is that this lot – the line is called The Ordinary – are completely stripped back. They contain the ingredients that do the business, and nothing else. There is no lovely essence of this or scientific-sounding made-up word to make it more special. You want vitamin C or retinol or hyaluronic acid or whatever? Here it is, with zero frills, in plain, functional packaging. And it works. That’s the point: it works brilliantly. I mean, how cool?

    The range is called The Ordinary because “in the context of where technology is today, they’re ordinary”. To translate: they’re ordinary enough to be in tons of high-end products; they’re the high-end norm. But here they are for a fiver and upwards. I think that not only is this a genius idea, it is also the future of beauty. It is beautifully democratic. It means everyone can afford optimal skincare.

    You know how every now and then a tabloid goes mad because a product that’s actually effective comes in at under a tenner, then everyone goes bananas and there’s a stampede? And, in my experience, the product isn’t particularly exciting, it’s just cheap, or cheaper (and it usually smells of room deodoriser). You can now forget about those products. The discount supermarket’s own-brand serum-whatever. The Ordinary is cheaper and works better.

    There are 10 products. I don’t have space to tell you about all of them in detail, but you will get the idea. They’re currently available on Victoriahealth.com and Ordinaries.com and you can read more about them on both sites. The three I’ve using are Advanced Retinoid 2% (£8). Retinol is brilliant on both acne-prone and ageing skin. The 2% formula means your face won’t peel off, but will become smoother and less congested, if congestion is a problem. It’s great. I also love Hyaluronic 2% + B5 (£6). If you’ve been paying attention, you’ll know that the old hyaluronic, which I bang on about at length, can hold 1,000 times its weight in water. Vitamin B5 is also great at hydration. This product is for you if you’re dry/patchy/agedly/ thirsty of skin. The 100% Organic Cold-Pressed Rose Hip Seed Oil (£6) goes on at night before you go to bed. It reduces the harm done by tanning and generally sorts out your skin. Read More…

The Ordinary

The Ordinary Hyaluronic Acid 2% + B5, £5.90

    • The new kid on the beauty block aims to bring youthful results without bankrupting you. Applied Morning and night before your moisturiser, the impressive oil-free treatment combines low, medium, and high-molecular-weight hyaluronic acid to ensure deeper penetration within the skin, as well as next-generation slow-release technology.

      What does this mean for your skin? Well, hyaluronic acid is what’s known as a cushioning agent, so expect a youthful plumpness to be restored to your face and fine lines caused by dehydration to vanish. Oh, and the vitamin B5 acts like a vacuum, sucking up and then holding on to the moisture – boosting skin softness and elasticity in the process.

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The Ordinary

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Why beauty insiders are falling over themselves to snap up this £10 budget skincare range by Lisa Armstrong

 

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Confession time: I’m a conflicted beauty columnist. I love a beauty product. I am as ineluctably drawn to hair masques and skin oils, lip colours and nail paints as a child is to new geometry sets and crayons. Some of what’s on the market now is remarkable. Plenty is fine.

But the claims – sweet Mother of God. And the gobbledy- pseudo-science. As for the prices. £60- £200 is quite common for a relatively “standard” luxury offering, which might be ok if it delivers results. But you never quite know, do you, whether it’s going to work. It’s not like a handbag or frock, where you can see the workmanship (or lack of ). You’re taking it on trust from someone who may have different needs from you. Read More…