December Newsletter

Catching a falling star

Well here we are and this is it. The final newsletter of the year and it’s the VH Awards, that annual event where I dole out the accolades to the brands, products and people who have shone like the brightest stars in the sky. As ever, nobody has voted and I rather like it that way. This gives me free reign over all and everything, including the treats and gifts that are mentioned throughout this newsletter, of which there are several.

But truly, what would a newsletter be without the launch of new products and that is where I am going first. Actually it’s rather a big launch, huge in fact and it’s from Ameliorate. Always expect the unexpected is what I think and I’m not sure that any of us saw this coming, but here it is, the global and exclusive launch of Ameliorate’s Scalp Care: Read More…

September Newsletter

vector graphic of a tree with minimalistic leaves of different colour circles

The September issue and I welcome you to the newsletter where we do several new launches, including two new Garden of Wisdom products and for the second month running another new product from Ameliorate, which makes me extraordinarily happy because it’s pretty amazing, as you would expect.

Additionally, we have new products from The Light Salon and Lebon and we unveil a new skincare brand. Trinny and Shabir are together again, this time doing vitamins through the ages. But there are other things too; we celebrate the awesomeness of Jo Fairley, which I will follow through with a competition. I’m trying to remember if I have ever done a competition on a newsletter and actually I don’t think I have, although no doubt somebody will correct me if my memory is failing me and Shabir can prescribe me the appropriate supplements!

And yet another newsletter when you will need to get keyboard ready as there are a few treats scattered throughout. I also jump onto The Podium with some pretty hard-hitting words, because they need to be said and so I will say them. Let’s go: Read More…

Everything You Need to Know About LED Light Therapy

One yellow light bulb standing out against 5 other pink light bulbs

Light-emitting diode therapy (or LED for short) is nothing new. Having long been used in professional treatments, the benefits of LED for acne-prone, rosacea-ridden, discoloured, dull and ageing skin come with regular use. While this might deliver great results, it has previously been a costly and time-consuming approach in the pursuit for healthy skin.

And thus, the emergence of at-home skincare devices, led by LED treatments in the form of targeted on-the-spot gadgets and full face masks, are becoming popular for consumers who want to maintain the results of in-clinic treatments and the efficacy of carefully curated skincare routines. According to global market researcher Mintel, 41% of beauty consumers use skincare devices to prolong the effects of professional treatments. With better access to information, technological advancements and more transparency from brands, high-performance products are no longer exclusively available in costly facials and specialist clinics. Plus, LED light treatments are the most pain-free facial you can have, with no tingling, side effects or downtime needed. What more could you want?

Here are all your questions about LED light therapy answered:

What are the benefits of LED for the skin?

“LED light emits therapeutic wavelengths of light energy to energise cells,” explains Laura Ferguson and Hannah Measures, co-founders of The Light Salon. In doing so, the light energy stimulates the production of collagen, elastin and antioxidants while improving blood and lymphatic circulation. It’s a treatment that is suitable for all skin types and is designed to be used after cleansing and exfoliating, followed by your serums and moisturiser.

How many different types of LED lights are there and what is the difference between them?

“Different light spectrum penetrates the skin in different depths and has different effects. Red and blue LED light therapy combat numerous issues, including but not limited to, dullness, fine lines and wrinkles, inflammation, redness and swelling. They replenish dermal and epidermal cells, stimulate the natural production of collagen and elastin and speed up the recovery process,” explains Dr Dennis Gross, dermatologist, dermatologic surgeon and founder of Dr. Dennis Gross Dermatology.

Near-infrared light is another option, suiting inflamed skin best as it stimulates the skin’s healing and regeneration process by delivering nutrients and oxygen to problem areas, leaving you with strengthened and brightened skin. If acne is a concern, Ferguson and Measures recommend red light as it has an antiseptic effect on blemishes and reduces inflammation and painful swelling within the spot to help speed up the healing of the area. Impressively, when used together near-infrared and red light are clinically proven to reduce the appearance of fine lines and wrinkles.

What’s the difference between an LED treatment in a clinic and an at home device?

At-home devices don’t have the power of the professional machines used in LED light therapy treatments, but Ferguson and Measures explain that if you use an LED light mask three times a week over a four week period, it delivers the equivalent cumulative dose of light as one salon treatment, if you went once a week for the same period. “Results are instant and long-term and because LED light therapy works on a cellular level, so you leave with a glow, which becomes more pronounced with each treatment. Think of it in terms of a workout – going once is better than not going at all, but if you make an effort to stick to regular sessions, you’ll get great cumulative benefits.”