When was Aurelia founded and what was your first ever product?
Aurelia launched in January 2013, after 18 months of research, technology development, formulation testing and selecting just the right blends of essential oils. It was an amazing feeling to see the website go live, to see the first orders coming through and to receive such fantastic feedback! I decided to launch Aurelia with a core capsule range of five key products, they complement each other perfectly and form a simple routine designed to improving skin health and tackle the challenges of age prevention.
What is your background?
I worked for nine years for one of the world’s leading global pharmaceutical and consumer healthcare companies, GlaxoSmithKline (GSK). As a Marketing Director within GSK’s Global Dermatology Centre of Excellence I took a leading role in launching evidence-based technology into markets whilst identifying and considering the varying needs of different skin types around the world. I met a lot of patients with skin concerns that ranged from eczema and psoriasis to those seeking solutions for dry skin, protection from the sun and ageing. Read More…