Do You Need A Super Serum?

Serum Bottles with a dropper lid on pink background

Applying a serum has become a regular protocol in most people’s beauty routines and while stats show that many of us are eschewing multi-step routines, serums are sticking. “A need for simplicity has pushed UK women towards minimalist skincare products with more intense active ingredients, such as serums,” explains Alex Fisher, Global Skincare Analyst at Mintel. “Serums are also a well-liked format, perceived as brightening and nourishing and often include ingredients like vitamins and antioxidants that are said to illuminate skin.” Read More…

Why You Should Introduce Niacinamide Into Your Skincare Routine

sd-niacinamide

There are many serums on the market that promise to soften your lines, wrinkles, plump up your skin and make it look youthful. Some are really good whilst others just don’t live up to their promises. Enter Niacinamide serum which has the potential to change your skin for the better.

Niacin, also known as vitamin B3 and is found in many supplements, is converted into niacinamide which helps in the manufacture of enzymes that release cellular energy and break down fats more efficiently. Your digestive system, nervous system and brain function all depend upon adequate levels of niacinamide. Read More…