Ful.Vic.Health Trio

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How Victoria Health Filled The Gap Left By Phylia De M.’s Mysterious Disappearance – By Claire McCormack

Ful.Vic.Health Trio

  • It’s a true horror when beauty enthusiasts discover a beloved beauty product ceases to exist. For retailers, impacted financially by the disappearance of a cult offering they’ve depended on for sales, a discontinuation may be even worse.

    Phylia de M.’s mysterious shuttering left Victoria Health, which had been churning through the brand’s hair loss prevention and growth items centered around fulvic acid, in a bind. But Shabir Daya, a pharmacist and co-founder of the United Kingdom-based e-commerce website, didn’t let the closure go unaddressed. He sensed an opportunity in it and took to the lab to create an updated version of Phylia de M. called Ful.Vic.Health.

    “We used the best form of fulvic acid we could get our hands on and, then, coupled that, in the case of haircare products, with things that calm down underlying inflammation,” says Daya. He details that aloe vera, vitamin B, argan, chamomile, hops and silica-loaded equisetum for strand strengthening were added to heighten the formulas. Ful.Vic.Health’s product collection contains Fulvic Acid Shampoo, Fulvic Acid Conditioner, Fulvic Acid Mist and Fulvic Acid Elixir. Read More…

July Newsletter


Hello and welcome to the July newsletter where we exclusively launch a magnificent new product for Color Wow together with several new product launches from Better You. I write about the return of Phylia de M (please don’t fall over) and we throw the focus on the result-driven skincare brand that is knocking everything out of the water and has sent me spinning.

Additionally we take a look at some common health concerns, which include Candida and Lyme Disease; with Ionicell holding its position as our bestselling supplement since its launch, we dig deeper into its assets and I jump onto The Podium somewhere in the middle of all of this and hold hands with Lisa Armstrong. Finally, and this will arrive in no particular order, I have a whole list of people I need to thank, which will appear here, there and everywhere, there is an also an update on Soul Medicine and a Summer Essentials Kit. Let’s do it: Read More…

Healthy Scalp, Healthy Hair

Close up of scalp and hair

We think nothing of putting a lot of effort, time, and money on cuts, highlights, blow dries, buying the latest shampoos conditioners and styling products. Anything to avoid the dreaded bad hair day. Yet as any trichologist or hairdresser will tell you, glossy, shiny, voluminous hair is borne of a healthy scalp and, holistically thinking, a healthy body too. Of course when we look in the mirror, we’re dealing with the superficial and the right styling products are crucial to get our hair behaving and swooshing in all the right ways, but they’re similar to make-up in the way that they enhance what’s already there. Read More…

Hair Loss Treatment

Hair litteraly

Q) I am near the end of chemotherapy treatment for breast cancer and my once luxuriant hair is falling out. Is there any supplement you can recommend to help? I would prefer something natural.

A) As you know, many – if not most – patients in your situation have the same dilemma of hair loss. Pharmacist Shabir Daya recommends using Connect Spray, £45 by Phylia de M every night. ‘This is a potent, organic leave-in treatment containing fulvic acid to nourish the scalp and hair, together with aloe vera and tannic acids, which calm inflammation and encourage healing and repair of the scalp. Tannic acids also help restore healthy keratin function and thus encourage the hair growth cycle. The feedback is excellent as far as hair loss and thinning hair are concerned, whether it be as a result of female hormonal imbalances or chemotherapy,’ he says. I also recommend Phylia de M’s Clean Shampoo, £28, paired with Condition, £30. Read More…

Hair In The Sun


The message about protecting skin from sun damage has been received loud and clear. But hair? Another story. And yet hair (being basically ‘dead’) has no powers to replenish and repair itself whatsoever. Which is why, by the end of summer, it can quite simply look like a fried haystack: we’d never expose our skin to sun for two weeks without protection – yet do you give a thought to the equal harm sun is capable of, when it comes to hair…? Sun, salt, wind and chlorine wreak havoc – especially if yours is coloured or processed. So here’s our five-point plan for locks that stay lustrous till the sun sets on summer.

Wear a hat whenever possible. A physical barrier against UV light is optimal (and the bonus, of course, is that it shields the delicate skin on your face at the same time). We’re especially taken with Anthropologie’s hat offering this year, but a long-standing favourite range is the Aussie brand Kaminski (worth the investment). Holiday destinations are great places to pick up hats, of course; we then keep a collection on pegs by the back door as a reminder to plop one on every time we head outdoors. Read More…

Connect as Facial Mist & Make Up Prep


At about this time, deep in late summer, the heat and daily grime begin to take their toll on our both our hair and our faces. Skin can often become clogged, flushed, or dry in the dog days of August and early September and so we love using our bottle of Connect, as a key tool for our scalp and hair health, but also as a frequent cooling, healing mist for our dehydrated and overheated facial skin. Read More…