Is Natural Skincare Better For You?

natural

From the natural and organic to the “non toxic” and “free from”, there are plenty of terms that describe the new wave of clean beauty brands. And they are proving incredibly popular.

In the US, NPD noted a 13 percent rise in skincare brands that have an environmental focus which promotes wellness or natural ingredients in 2017.

According to The Soil Association, 74 percent of people said they would believe a product was free from ‘nasties’ if it had organic on the label. However, there is no set definition of what makes a product natural or organic. In fact, the category has very little regulation. Read More…