The Forgotten Beauty Benefits Of Aloe Vera

Aloe Vera

If you are prone to burning you’re likely to be well acquainted with aloe vera. The plant is renowned for its skin soothing and cooling benefits, which makes it a holiday skincare essential. The clear liquid is also celebrated for its anti-fungal, anti-bacterial and anti-viral properties. Read More…

Have We Got It All Wrong About Preservatives?

have-we-got-it-all-wrong-about-preservatives

As the wave of natural beauty shows no signs of slowing down, the argument of natural vs synthetic ingredients continues, particularly when it comes to preservatives. Pick up any cosmetic product and you’ll see ‘paraben-free’ proudly listed on its packaging and advertising. Read More…

Is Natural Skincare Better For You?

natural

From the natural and organic to the “non toxic” and “free from”, there are plenty of terms that describe the new wave of clean beauty brands. And they are proving incredibly popular.

In the US, NPD noted a 13 percent rise in skincare brands that have an environmental focus which promotes wellness or natural ingredients in 2017.

According to The Soil Association, 74 percent of people said they would believe a product was free from ‘nasties’ if it had organic on the label. However, there is no set definition of what makes a product natural or organic. In fact, the category has very little regulation. Read More…