NIOD Copper Amino Isolate Serum 5% and Multi-Molecular Hyaluronic Complex by India Knight

    I’ve written about the sciency goodness of these two before, and I will go cross-eyed if I have to explain it in techy terms again. You can search for the relevant column if you burn with desire to know precisely why everyone became obsessed with this serum when it first came out. At this point I feel it’s more helpful to tell you that this is simply the best serum I have ever used (I use it in conjunction with the MMHC).

    The reason I think this is because it has a transformative effect on the skin within days — give it five to see a real difference in tone and texture. Now, again, you shouldn’t just buy it willy-nilly; it is specifically made to help ageing skin. Everyone’s skin is ageing, obviously, from the day they’re born (bleak thought), but this is really one for the middle-aged woman — 40-plus, I’d say. It’s not supposed to regulate oil production or the like, but I find that it makes me wake up enviably matt, as if I’d cleverly powdered my face in my sleep. Available in 1% or 5% strength — I’d go for the 5% unless you know yourself to have very sensitive skin.


    Buy Now Niod Copper Amino lsolate Serum


    Buy Now Multi-Molecular Hyaluronic Complex


Flavanone Mud



    Glorious MUD
    It’s come a long way since the humble Boots sachet, says India Knight

    I have written about Niod before – its Copper Amino Isolate Serum is the single most effective thing I put on my skin (go to and get the 5% – it’s come along since the 1% I initially wrote about, and you don’t have to keep it in the fridge). The second most effective thing I put on my skin is the Multi-Molecular Hyaluronic Complex (which goes after the serum). My bathroom is like a beauty hall, but these are the two products I would never be without. They’re unsexy and have boring names, and they come in functional little brown glass bottles, but they make a phenomenal difference to the appearance and feel of my skin. I rarely wear foundation these days, and these are why.

    The Niod range now includes a mud. I love mud. When i was 15, we used to get mud facepack sachets from Boots and whack them on before going out, because they dried up any teenage grease, tightened everything up for a bit and gave you a temporary glow. That glow, and all mud-derived glows, is because muds are very slightly irritant. Niod’s mud is supermud, and isn’t irritating. It does all the stuff normal mud does, which is to get rid of surface impurities – oil, pollution, grease, traces of old make-up. So far, so Boots sachet, except that this mud a) is red and b) has a fantastic sonsistency that goes on very thinly. Leave for 10 minutes, rinse it off and you have hyper-clean, glowing skin. Read More…



Style Magazine

  • NIOD---Multi-Molecular-Hyaluronic-Complex-30ml-v1.2NIOD - Copper Amino Isolate Serum

    Intensive Care

    The wrong serum can be an expensive mistake, but here’s one that really works.

    When I was young, serum didn’t exist unless you were a medic: serum is blood plasma with the blood cells and clotting factors removed. You only heard the word in the context of the shlockier movies, when it sometimes popped up preceded by the word “truth”.

    I’m not saying this to remind you of my great age, but rather of the fact that the beauty industry invents things, gives them spurious names and then spends an astronomical fortune persuading you that you need them desperately. Sometimes you do, sometimes you don’t. Put it this way: thousands of years’ worth of raving beauties didn’t know what serum was. On the other hand, they also put lead on their face, and modern loo roll wasn’t invented until the 19th century.

    Read More…

Gill meets Brandon Truaxe


DECIEM is an umbrella of beauty brands, including Fountain, Hand Chemistry, HIF (Hair is Fabric) and NIOD (Non-Invasive Options In Dermal Science). What was the inspiration behind DECIEM?

When we started, our hands were tied because I had exited Indeed Labs with a non-competition agreement preventing me to do anything in the area of facial anti-ageing, which was all I had done most of my life, what I knew well and what is by far the most interesting part of this industry. I had to decide what to do. In between airports, rivers, mountains and crowded cities, the advice everyone gave we was the same: you can’t do ten things at once. And so I formed DECIEM (from the latin word for ten in a row, “decima”) to do exactly that. It’s the wrong thing to do. But it definitely was right for us. By being involved in so many categories, our brands can afford to have a dedicated lab, design team, factory and a dedicated everything really, and we keep our team very excited all the time. In reality, by doing more brands, we are doing more for each brand. Read More…