What To Look For In A Good Face Cream

what-to-look-for-in-a-good-face-cream

Face cream is one of those beauty products that you can find in almost every bathroom cabinet. In fact, three quarters of British women and at least half of the male population use a moisturiser every day. With endless products on the market, each with its own enticing promise of better-looking skin, finding the right face cream for you is no mean feat. 

Why should you use a face cream?

There are more than a handful of buzz ingredients that brands highlight on their labels that promise to transform your skin. While smoothing out lines and brightening your complexion are attractive claims, what you really want your cream to do is strengthen your skin’s barrier. Read More…

The Ordinary

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    Top-drawer skincare – and all for a fiver

    A new range has suddenly made superluxe ingredients affordable, says Lesley Thomas

    Zillions of products cross my path yet there are very few that I feel I absolutely have to tell you about. Particularly in the youth-enhancing areas. This is because most of the products that are really effective are also really expensive. For Example, I am using an extraordinary moisturiser from Colbert MD called Retensify Firming Cream. When I put it on with the Stimulate serum from the same brand, I feel as if I’ve had a mini facelift. But will I tell everyone to go out and buy it? No, because it’s £175 and for most people that is too much (although it is at Space NK if you are oligarch or just feeling flush; the serum is £135).

    Also, it’s the cheap, effective products that I find most thrilling of all. And have I got news for you: I’ve been trying out a new range called The Ordinary that seems almost too good to be true. It is brought to us by the creators of brilliant NIOD, which you’ve only heard about if you are a cosmetic nerd and you spend above-average amounts on your skincare.

    This latest brand is a line-up of hi-tech serums and treatments that you normally only find in the fanciest beauty halls. Many of the products cost around a fiver. There’s a small catch and it’s that you need a fair amount of knowledge about your skin’s needs to work out which ten potions would be right for you. The names of the products are simply the key ingredients and are quite baffling. But there’s are the ones to know: for all skin over 30, effective in securing moisture and volume in ageing skin. I found little difference between this and products that are five times the price.

    If you are battling acne or the blemishes it has left behind, the Niacinamide 10% + Zinc 1% (£5) is excellent for treating and fading.

    There’s a retinol product (a usually pricey anti-ageing ingredient) called Retinol 1% (£5.80). Retinol boosts cell production on the top layer of the skin (sometimes that slows as you age) and this is a high concentration of it for an over-the-counter product. Two weeks of use and your skin will be smoother. I have used something similar in the past for around £70.

    A helpful fact sheet on victoriahealth.com explains the products and when to use them. If you can’t be bothered with that, there’s a brilliant do-it-all serum, which tackles wrinkles, pigmentation, dehydration and sagging, called Buffet (£12.70), to be used morning and night.

     

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The Ordinary

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    Out Of The Ordinary

    A new stripped-back product range is the future of skincare, says India Knight

    It’s one of those loud klaxon weeks, because what we have here is a truly brilliant line of top-notch, results-led skincare that costs from a fiver to just under £13. I know, it’s amazing. The products come from the clever people behind Niod. The difference is that this lot – the line is called The Ordinary – are completely stripped back. They contain the ingredients that do the business, and nothing else. There is no lovely essence of this or scientific-sounding made-up word to make it more special. You want vitamin C or retinol or hyaluronic acid or whatever? Here it is, with zero frills, in plain, functional packaging. And it works. That’s the point: it works brilliantly. I mean, how cool?

    The range is called The Ordinary because “in the context of where technology is today, they’re ordinary”. To translate: they’re ordinary enough to be in tons of high-end products; they’re the high-end norm. But here they are for a fiver and upwards. I think that not only is this a genius idea, it is also the future of beauty. It is beautifully democratic. It means everyone can afford optimal skincare.

    You know how every now and then a tabloid goes mad because a product that’s actually effective comes in at under a tenner, then everyone goes bananas and there’s a stampede? And, in my experience, the product isn’t particularly exciting, it’s just cheap, or cheaper (and it usually smells of room deodoriser). You can now forget about those products. The discount supermarket’s own-brand serum-whatever. The Ordinary is cheaper and works better.

    There are 10 products. I don’t have space to tell you about all of them in detail, but you will get the idea. They’re currently available on Victoriahealth.com and Ordinaries.com and you can read more about them on both sites. The three I’ve using are Advanced Retinoid 2% (£8). Retinol is brilliant on both acne-prone and ageing skin. The 2% formula means your face won’t peel off, but will become smoother and less congested, if congestion is a problem. It’s great. I also love Hyaluronic 2% + B5 (£6). If you’ve been paying attention, you’ll know that the old hyaluronic, which I bang on about at length, can hold 1,000 times its weight in water. Vitamin B5 is also great at hydration. This product is for you if you’re dry/patchy/agedly/ thirsty of skin. The 100% Organic Cold-Pressed Rose Hip Seed Oil (£6) goes on at night before you go to bed. It reduces the harm done by tanning and generally sorts out your skin. Read More…

The Ordinary

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The £4 serum that is challenging the price of premium skincare

From hyaluronic acid to retinol, there is always a hero ingredient that the beauty industry is claiming will transform your skin. More often than not it will cost though and when it comes to skincare the general assumption is that the more you pay the more effective and potent the product will be. However, the entrepreneur and founder of Deciem, Brandon Truaxe is putting to bed this theory with his latest line called The Ordinary.

True to its name, the range consists of 10 serums, nine of which are straightforward ingredients that range from £4 to £12.70. Truaxe, who was behind the best-selling Indeed serum that caused unprecedented waiting lists at Boots, created Ordinary out of irritation with the beauty industry. “The Ordinary brings to market ingredients that are well known, well proven, but typically overpriced and disguised as “new” innovation,” explains Truaxe. “There is nothing “luxurious” or “educated” about overpaying for commodity, no matter how effective that commodity is. Skincare is not like fragrance or fashion – it’s functional and it’s not about telling stories.” Read More…