Even though The Ordinary had its surprise debut last year and caused a major commotion in the industry, NIOD is the original game changer in my books. I remember the May 2015 newsletter so well because it was the first time I stopped reading to immediately order a product (CAIS) and considering how quickly it sold out, I’m so glad I did. From that very first purchase to now, NIOD has been, and still is, one of my most loved and most used brands. I don’t think I have gone a day without using something from them since it launched and I don’t see that changing any time soon.
Addiction is in my blood, but in a family of junkies I was the one without a habit. Daddy gave up dialysis to spend more time in the pub. Mummy is hooked on smoking, shopping and risking skin cancer in the sun. My brother took the conventional route with sex, drugs, and suicide. ‘Drugs,’ as Dr Dex is fond of saying, ‘are only a problem when you stop taking them.’ Despite having diplomatic immunity at High School, I was never into angel dust and downed water before it was fashionable. ‘Never get high on your own supply,’ as Michelle Pfeiffer warns in Scarface. It wasn’t until my supply was cut off that I realised I was an addict. Read More…
NIOD Copper Amino Isolate Serum 5% and Multi-Molecular Hyaluronic Complex by India Knight
I’ve written about the sciency goodness of these two before, and I will go cross-eyed if I have to explain it in techy terms again. You can search for the relevant column if you burn with desire to know precisely why everyone became obsessed with this serum when it first came out. At this point I feel it’s more helpful to tell you that this is simply the best serum I have ever used (I use it in conjunction with the MMHC).
The reason I think this is because it has a transformative effect on the skin within days — give it five to see a real difference in tone and texture. Now, again, you shouldn’t just buy it willy-nilly; it is specifically made to help ageing skin. Everyone’s skin is ageing, obviously, from the day they’re born (bleak thought), but this is really one for the middle-aged woman — 40-plus, I’d say. It’s not supposed to regulate oil production or the like, but I find that it makes me wake up enviably matt, as if I’d cleverly powdered my face in my sleep. Available in 1% or 5% strength — I’d go for the 5% unless you know yourself to have very sensitive skin.