Introducing LIXIRSKIN

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The Brand For Busy-But-Beauty-Obsessed Women Georgia Murray

 

Colette Haydon, a doctor in dermo-pharmacy and the brains behind some of our favourite skincare brands, has put her experience and expertise front and centre with her own newly launched brand, LIXIRSKIN. Made up of six products, the blush pink packaging and sans-serif font may sit as pretty on our bathroom shelves as in our Instagram feed, but you’d be mistaken to dismiss this as yet another marketing campaign-driven brand. Having forged a career creating products for REN, Aromatherapy Associates and a pre-Estée Lauder-owned Jo Malone, Haydon says: “I was very aware that because of my background, I’d be watched. There was no point in launching a new range doing what everybody else had done.”

LIXIRSKIN is founded on three leading principles. The first? “It all started with the idea that, fundamentally, a good product is based on good ingredients,” Colette tells Refinery29. “So many brands right now differentiate themselves by either their natural or synthetic ingredients, but I think this is dated.” This refreshing take comes at a time when poll after poll is finding that women want their beauty products to be all-natural. So what is Colette proposing? “There are good, safe, effective ingredients, and there are bad, harmful and unsafe ingredients,” she explains. Read More…

October Newsletter

Autumn leaf on pavement

Welcome to the October newsletter where we launch four new brands, yes four, they all rolled in at the same time. So we say hello to LIXIRSKIN from Colette Haydon, ESHO from DECIEM, Slixir and Curlie Ellie. We also take a look at the latest new product to be released from the excellent Florassist range, I give you all the latest news and feedback and I’m jumping onto The Podium for a moment or two. Let’s do it: Read More…