Director’s Cut, the monthly column in print from Vogue’s beauty and lifestyle director, Jessica Diner, now sees an additional weekly online outpost – a selection of the products landing on her desk that then make it home into her beauty cabinet or make-up bag.
GoW for VH Niacinamide Serum
GoW (or Garden of Wisdom) is a brand from Arizona that is picking up traction here in the UK thanks to a collaboration with Victoria Health co-founder Shabir Daya MPharm. The range is made up of single-ingredient serums and oils (which is quite the skincare trend at the moment) and I love it for its simplicity and good quality ingredients. “It’s for all ages, skin types, tones and it’s affordable”, says Daya. “The aim was to keep it simple without having to use several serums in order to tackle one concern”. My favourite is this Niacinamide Serum – amazing at balancing oily skin and strengthening that all-important skin barrier. A new staple.
Hello and welcome to the August newsletter where we talk about wardrobes; skincare wardrobes and supplement wardrobes, with a light touch on fashion wardrobes (full blame on a certain fashion director). With the heat still on (as I’m writing this), we throw the focus on holiday products, although quite honestly we need most of these without even jumping on a plane to seek the sun. It has sought us.
We take a further look at Garden of Wisdom (GoW), the resurrection of a product, which is no longer in product heaven and if you don’t mind, I am also going to talk about my hair for a moment or two. Shabir makes an appearance (one of many) with a skincare regimen that is helping so many of you and there are a few treats sprinkled throughout, so please read carefully, we don’t want you to miss out. Let’s do it: Read More…
Sophisticated serums at affordable prices, it’s no wonder this modest skincare brand boasts a cult following. Here’s what you need to know about GoW: By Bridget March
In our new regular feature #TheBrand, Bazaar’s digital beauty director looks into an exciting and efficacious brand taking the beauty industry by storm. First up is Garden of Wisdom, or GoW as it’s known by digital devotees.
The Arizonian-based skincare brand is far from new, but its exclusive UK launch at Victoria Health means we can access it like never before. Shabir Daya, pharmacist and co-founder of Victoria Health, worked with the skincare experts that manufacture the brand to repackage and refine the formulations for our market. The results of which only launched last month but have already become firm favourites with industry insiders.
Unlike most beauty brands causing a buzz, in GoW’s case it has nothing to do with clever marketing (digital or otherwise), or it’s Insta-presence – which, actually, it pretty much rejects. Their own website is pretty prehistoric. So how come the cult following?
Lisa Armstrong: The word-of-mouth affordable beauty brand causing a frenzy in the industry
Remember how excited we all got over science-savvy, budget-friendly The Ordinary? Well, Garden of Wisdom – or GOW as its blossoming herbaceous borders of fans have taken to calling it – is generating the same buzz.
Like The Ordinary, GOW presents as honest value for money. We’re talking basic packaging and zero marketing. Each product has been formulated with just a few ingredients so that customers can build up an arsenal of potions to target their specific needs, rather than overloading with creams that keep replicating each other’s functions.
It’s selling purely via word of mouth, which is working a treat because the products do their job without any fuss or silicones and without being tested on animals. Try the 100% Organic Cold-pressed Argan Oil, excellent for softening and protecting all skin types, the Vitamin C 23% Serum + Ferulic Acid, and the bestselling Niacinamide Serum, which regulates oil production, soothes and calms breakouts and encourages the body’s own collagen production. Many products have the ingredients’ strength on the front, the idea being that customers can make informed choices without being given silly promises. And they’re lovely to use, with pleasing textures. I particularly like the Hyaluronic Acid Serum, which is non-sticky and effective. Read More…
Sarah Jossel: Affordable beauty products you need to know about
I’m done with the summer sales. Last night I put five frocks in my basket, just because. The worst was a burgundy appliqué strapless mididress that I almost bought. It had been reduced from £900 to £295. Bargain, right? The site said it was my last chance, so of course I swiftly started to type in my credit-card details, but then I realised I have absolutely nowhere to wear it. I’m sorted for my ten (hundred) summer weddings, so I’m panic buying, not practical buying.
Sales can make you do silly things. That’s why today’s column is dedicated to affordable and brilliant products: ones that work hard without robbing you of your income, that will last for ages, and will give you results.
Let’s start with Garden of Wisdom. Ignore the flouncy, fluffy name and the dated green website. This Arizona-based brand, dubbed the natural alternative to the Ordinary, is making a name for itself as the go-to skincare range for powerful ingredients without gimmicks and high prices. (You can see why it’s being compared to the Ordinary.) It’s brilliant for sensitive skins as the ingredient list is tiny. Read More…
Hello and welcome to the July newsletter where we exclusively launch a magnificent new product for Color Wow together with several new product launches from Better You. I write about the return of Phylia de M (please don’t fall over) and we throw the focus on the result-driven skincare brand that is knocking everything out of the water and has sent me spinning.
Additionally we take a look at some common health concerns, which include Candida and Lyme Disease; with Ionicell holding its position as our bestselling supplement since its launch, we dig deeper into its assets and I jump onto The Podium somewhere in the middle of all of this and hold hands with Lisa Armstrong. Finally, and this will arrive in no particular order, I have a whole list of people I need to thank, which will appear here, there and everywhere, there is an also an update on Soul Medicine and a Summer Essentials Kit. Let’s do it: Read More…