The New Approach To Cleaning Your Teeth


You might do it twice a day, but how much thought do you really put in to brushing your teeth? Probably not a lot. If it’s on special offer you might change up your choice of toothpaste or invest in an electric toothbrush, but aside from that our oral hygiene routines rarely change.

You brush, floss and rinse in the mornings and evenings. New research is calling into question the way we approach this three step routine though and proving that oral hygiene isn’t just essential for strong, health teeth either. Here is what you need to know:

Rethink rinsing…

Dentists and hygienists have advocated using a mouthwash after brushing our teeth for years, but some experts now suggest that it could be causing more harm than good. By using a mouthwash or rinsing with water you wash away the fluoride which helps to strengthen your teeth. In the evenings make sure brushing your teeth is the last thing you do before you go to bed and avoid eating or drinking anything afterwards. The result could reduce your tooth decay by up to 25%.  

It’s not just about your teeth…

New research has also suggested that brushing your teeth twice a day can also help with other health concerns, including erectile dysfunction. Scientists at Jinan University in China discovered a link between gum disease (periodontal disease) and erectile dysfunction and found that men with gum disease are 2.85 times more likely to struggle to get an erection on average. The two are thought to be linked because they are caused by the same type of inflammation in the blood vessels.

Gum disease is very common, affecting between 50% and 80% of adults. Improving your oral hygiene is the obvious way to prevent and treat it, but taking Florassist Oral Hygiene will also offer some benefits.

Why bamboo brushes are on the rise…

Over the past couple of years, a lot of attention has been put on toothpaste due to the debate around microbeads and they’re impact on the environment. With a ban in place, we’re now turning our attention to the tools we use to clean our teeth. We go through 300 plastic toothbrushes on average in our lifetime and up to 80% of those end up in the ocean. Mintel predicted that Zero Waste would be the key trend of 2019 and the popularity of bamboo toothbrushes is inline with the growing demand for more environmentally friendly health and beauty products. 

Impressively, Truthbrush’s brushes have castor oil bristles, which is one step further than a lot of bamboo toothbrushes that still use nylon bristles. With the emphasis on reducing plastic it’s likely that even cleaner options will be making their way into our bathrooms very soon.

December Newsletter


Hello and welcome to the December newsletter. Historically this last newsletter of the year has always been rather different to the rest. Often referred to as the ‘bonkers newsletter’, each year we do something different and this year I have decided that we are going to do the first-ever-full-on VH Awards. Nobody has voted and in fact nobody knows anything about them except me and Shabir, who did another eyeroll to heaven when I told him that I had self-appointed myself to be judge and jury on proceedings.

Even before I start writing I know that it may well get out of control, but its been a bit of an ‘out of control’ year, so we may as well continue right to the end. As ever with the December newsletter, there are treats right the way through and you will need to read very carefully because I wouldn’t want you to miss out as we only have a limited amount, so you will need to be fast for some of them.

That said, what would a newsletter be if we didn’t launch some new products. I am going to begin with two new launches and then I’m going to change into an incredible Dolce & Gabbana creation (in my dreams), plonk a tiara on my head and present the awards. Let’s go: Read More…

What Can’t Probiotics Do?


After birth, our gut is colonised by trillions of micro-organisms called probiotics which we are supposed to have for life. These micro-organisms, mostly beneficial bacteria, are important to the health and wellbeing of our bodies and carry out numerous functions which include enhancing immunity, digesting food and manufacturing energising B vitamins. Each of us have a unique probiotic profile which is influenced by genetics, gender and age, all of which cause it to change throughout our lifetime. This probiotic profile is of course also influenced by our diet and lifestyle.

With increasing research, we are finding out that many probiotic species have specific roles to play in the body including elevating mood, preventing gum disease as well as protecting our heart. So which probiotic supplement should you take? And can you take more than one probiotic supplement? Read More…

A Probiotic Supplement To Prevent & Treat Gum Disease


Gum disease, if left unchecked, can give you more than rotten teeth. It can affect your heart, liver and kidneys too. For many people, brushing and flossing twice a day may not be sufficient. Fortunately, there is a probiotic supplement which helps destroy the bacteria that cause gum disease and replaces these with beneficial bacteria which have been shown to protect gums and teeth.

What is gum disease?

Affecting large numbers of the adult population, gum disease is caused by plaque, a sticky film of bacteria which adhere to the teeth. Although most of the plaque can be removed by regular brushing, if any of it is not removed then this film hardens up under the gum line to form tartar. Tartar harbours more bacteria and should only be removed by a hygienist or dentist. Read More…