Cleansing

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How has cleansing evolved over the past few years?

Cleansing products have become so much more sophisticated, there are no longer just lotions or gels, there are a variety of different cleansers available now such as balms, oils, scrubs, and even water based cleansers. This selection has made consumers much more aware that this as an important step in their skincare routine. We live in a more polluted environment, lifestyles are more challenging for the skin and make-up is designed to be more long lasting so the need for more effective cleansers has risen. With the development of sophisticated textures, skincare companies have also placed more focus on active ingredients so your cleanser no longer just cleans but offers additional benefits for the skin such as anti-ageing, blemish busting and whitening. Cleansing is no longer seen as a quick chore but more of a luxurious ritual that leads to healthier skin. My Ultimate Cleanse is a great example of a modern sophisticated anti-ageing cleanser. I am an advocate of oil based cleansers as they clean without stripping your skin of its own essential natural oils ensuring they are ideal for all skin types. Cleansing oils have the ability to absorb through the skins natural sebum and oil pathways, melting into pores to lift out impurities for a deep but gentle cleanse, which is why my own Ultimate Cleanse is an oil based souffl√© balm. Read More…