The £5.70 Foundation With A 50,000 Person Waiting List

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    It’s every bit as good as you’d expect says Elle Turner

    *Drum roll……* The Ordinary (purveyors of brilliant, faff-free, affordable skincare) are launching a foundation. Scratch that. They’re launching two! The Coverage Foundation, a highly pigmented base that offers full coverage and The Serum Foundation, a moderate coverage with a light, serum-like texture.

    The price alone (£5.90 and £5.70 respectively), is truly commendable. But what of the 50,000 person waiting list? (Those who have pre-ordered, can expect their new beauty loot to start shipping in the next 2-4 weeks.) It speaks volumes that, since landing in the UK last year, the brand has garnered such a solid reputation for simple, effective products, that thousands are prepared to queue up for their latest creation. The question is, is it worth it? And the answer, is yes.

    The shade range alone is very impressive. Each of the two foundations are available in 21 colours over three categories. The shade name begins with a 1 for fair to light tones, 2 for medium tones and 3 for darker tones. A second number designates the depth of the shade from 0 (the palest) to 3 (the darkest) and finally, a letter P (pink), R (red), Y (yellow) and N (neutral) indicate your undertone – 2.1Y, for instance is a slightly warm medium with a yellow undertone.

    I’ve been wearing the Serum Foundation for the last few days. Natural looking, with light, but ample coverage and a semi-matte finish, it just looks like your face, but on a really good skin day – and that, I reckon, is the secret to a brilliant base.

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The Ordinary

The Ordinary Hyaluronic Acid 2% + B5, £5.90

    • The new kid on the beauty block aims to bring youthful results without bankrupting you. Applied Morning and night before your moisturiser, the impressive oil-free treatment combines low, medium, and high-molecular-weight hyaluronic acid to ensure deeper penetration within the skin, as well as next-generation slow-release technology.

      What does this mean for your skin? Well, hyaluronic acid is what’s known as a cushioning agent, so expect a youthful plumpness to be restored to your face and fine lines caused by dehydration to vanish. Oh, and the vitamin B5 acts like a vacuum, sucking up and then holding on to the moisture – boosting skin softness and elasticity in the process.

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The Ordinary

Major Beauty PSA: The Ordinary from DECIEM has launched on Victoria Health


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    Today is no ordinary day. This morning, Victoria Health exclusively launched The Ordinary from DECIEM and to quote their fellow Canadian Drake, nothing was the same. This is one of the biggest skincare launches in the history of the beauty industry and excited doesn’t even begin to cover how I feel or how important this is, not only to me, but the industry as a whole.

    I have been such a huge fan of Victoria Health’s newsletters ever since I discovered the amazing site a few years ago and have grown to look forward to them every month because Gill just writes the best emails. They are like love letters to the skin and I feel like I am hearing from a dear friend, not receiving a mass circulation from a company, but that’s just a small part of what makes Victoria Health so special and you will hear more from me about them very soon. Read More…

Gill meets Prudvi Kaka

Gill Meets Prudvi Kaka NIOD-group-625x416-0

What is your background?

I came from beautiful India to beautiful Canada with an educational background in pharmaceuticals and biotechnology. I started off my career in Canada back in 2013 with a dream to become a pharmacist initially, but fortunately landed in beauty. My initial beauty formulation experience started at another cosmeceutical lab briefly and this led to DECIEM. Read More…