Welcome to the April newsletter where we launch Colours by The Ordinary; this is the newsletter that I never thought I would write. I have always said that we would never do colour on VH, we are health, we are beauty, we are not colour. The market is saturated; in each and every moment new lipsticks, eye colours, mascaras and foundations are launched, mostly with huge marketing budgets behind them. But then we launched The Ordinary and everything changed.
I will do an update on The Ordinary later in the newsletter, but for now I am going to talk about Colours and then we will head into several health issues, the pretty inevitable death of another product, we do news and feedback and we have a treat from Margaret Dabbs. Let’s do it:
Colours – The Ordinary
Before anything, I just want to say that the concept of The Ordinary remains one of the most important ‘missions’ we have ever done. It is far more than just ‘selling’ skincare products, it is a way of being able to deliver extremely potent formulations with honesty, transparency and integrity at a price point that reflects the true cost of commodities. Read More…
Welcome to the March newsletter where we launch three new products from The Ordinary (please let there be enough for everybody!), there is a new launch from Sarah Chapman, we introduce you to Conscious Water and we take a look at several common health concerns. We also cover off the ongoing news about Vitamin D and there is a treat from Phylia, so together with all the usual news and updates, here is another fully loaded newsletter and somewhere amongst all of this I have a miniature rant and additionally I jump onto The Podium for a moment or two; let’s do it:
The Ordinary: The Acids
We continue The Ordinary journey with the release of three new products, two of which will be arriving at the end of this week, all things being equal, and the third will follow a while after – start getting excited! They are Glycolic Acid 7% Toning Solution, AHA 30% + BHA 2% Peeling Solution and Salicylic Acid 2% Solution (this is the third product referred to above). There is no preamble from me, I am going straight into the descriptions of each of the products, with a little help from Brandon; all I ask is that you read about and use these products very carefully because the formulations are incredibly powerful: Read More…