Sensitive Skin Action Plan

Sensitive-Skin-Action-Plan

One of the few downsides of being a beauty editor is developing a ‘touchy’ complexion, due to the need to put countless new products through their paces. It’s part of the job – but skin doesn’t like to be ‘confused’, and it doesn’t generally like being assaulted with a sequence of ‘active’ ingredients – to which the response is, all too often, a ‘reaction’.

But in reality, countless non-beauty editors also suffer from sensitive skin to a greater or lesser degree – as many as 63% of us, according to one study. As a result, because it’s such a common problem, sensitive skin has even been described as ‘the PMT of the millennium’ – and I was once asked to write an entire book (now sadly out of print) about the phenomenon. Read More…