#TheBrand | Garden of Wisdom
Sophisticated serums at affordable prices, it’s no wonder this modest skincare brand boasts a cult following. Here’s what you need to know about GoW: By Bridget March
In our new regular feature #TheBrand, Bazaar’s digital beauty director looks into an exciting and efficacious brand taking the beauty industry by storm. First up is Garden of Wisdom, or GoW as it’s known by digital devotees.
The Arizonian-based skincare brand is far from new, but its exclusive UK launch at Victoria Health means we can access it like never before. Shabir Daya, pharmacist and co-founder of Victoria Health, worked with the skincare experts that manufacture the brand to repackage and refine the formulations for our market. The results of which only launched last month but have already become firm favourites with industry insiders.
Unlike most beauty brands causing a buzz, in GoW’s case it has nothing to do with clever marketing (digital or otherwise), or it’s Insta-presence – which, actually, it pretty much rejects. Their own website is pretty prehistoric. So how come the cult following?