Do You Need A Super Serum?

Serum Bottles with a dropper lid on pink background

Applying a serum has become a regular protocol in most people’s beauty routines and while stats show that many of us are eschewing multi-step routines, serums are sticking. “A need for simplicity has pushed UK women towards minimalist skincare products with more intense active ingredients, such as serums,” explains Alex Fisher, Global Skincare Analyst at Mintel. “Serums are also a well-liked format, perceived as brightening and nourishing and often include ingredients like vitamins and antioxidants that are said to illuminate skin.” Read More…