It may surprise you to learn that Keratosis Pilaris, often abbreviated ‘KP’, affects nearly 40 percent of the population of the world though in reality this could be even higher. Often called ‘chicken skin’, Keratosis Pilaris is a benign disorder of the skin generally characterised by rough, red bumps around the hair follicles mostly on the arms though it can also affect the thighs, buttocks and rarely the face.
Keratosis Pilaris results from the accumulation of a protein that is present in skin called keratin. Keratin is a protective substance that prevents harmful bacteria from entering skin. In Keratosis Pilaris, keratin and dead skin cells block the opening of the hair follicles, a process referred to as hyperkeratinisation, forming hard plugs which resemble goose bumps.
Keratosis Pilaris can vary in appearance and below are some examples. Read More…
As a long-term sufferer of Keratosis Pilaris, what was the inspiration to create your own product?
Having grown up with KP, and reaching adulthood unable to find a satisfactory answer, I became frustrated with the lack of products on the market to address the problem. Given that 40% of the population have KP, I found it incredible that there was no readily available solution. The more research I did, the more I realised that this was a really common and neglected problem, and many people were desperate for anything that would help. Visits to Dermatologists always ended in disappointment when I was told other than scrubbing and moisturising there was nothing that could be done. When my children developed it, that was the final straw, and I became more and more determined to create a high quality product that would be of real benefit to KP sufferers.
What was the first step you took to formulate AMELIORATE?
I am very lucky as a very good friend of mine owns a skincare manufacturing business that has a global reputation for innovation and a passion for new product development, and we sat down with their team and had a chat! From the outset, they were tremendously enthusiastic and supportive and quickly realised that we had an opportunity to make a ground breaking product that would be the first of its kind in the UK specifically targeted for the management of KP. Read More…