Hello and welcome to the April newsletter where we take a look at some rather fabulous new products, most of which are now on my must-have, must-take, must-use list. It’s all looking a bit tragic for Shabir who literally despairs of me at times (actually most of the time), but he keeps stashes of products behind his desk and thinks that I don’t know, but I do. Vindicated.
So we go straight in with the new products, followed by new releases from Ameliorate, Hayo’u and Ilapothecary, all the latest news and updates, another wait list scenario (this one’s a global shortage), an announcement (of the humbling kind) and of course this month’s feature articles from the editorial team.
And one more thing; my special thanks to Victoria who became ‘me’ and wrote this month’s Addicts Bulletin, which I shall crib further down this newsletter. I have no shame. None. The truth is that I was in LA and despite her telling the Addicts that I was probably sitting by the side of the pool, I was actually working and the first two products are living proof of that statement. Let’s do it: Read More…
Welcome to the June newsletter where we launch two new brands and several new products; we do updates on NIOD and The Ordinary, of course we do, and we take a look at sinus congestion, together with a product Shabir recommends to help clear blackheads. There is a treat from Margaret Dabbs and for the second month running another VH Addict has jumped on board and entered the inner sanctum, although quite honestly she has been ‘inner sanctum’ for several years. Additionally I jump onto The Podium because there are things that need to be said, and I’m going to say them. Let’s do it: Read More…
‘Look, I’ve got goose bumps!’ we cry when something slightly freaky happens, sticking out an arm. But we are less itching to show off about this chickeny skin when it’s permanent, when the back of our arms or our thighs or – occasionally – our bottom sports a constant rough rash. Who wants to crow about a buttock like an emery board?
It’s a condition called keratosis pilaris and although it’s tremendously unsinister, it’s not something we’re thankful for a wedding dress or evening gown or tank top comes a-calling. And men get it, too – a muscled tricep emerging from a T-shirt, its glistening contours sadly dulled by this poultry problem. ‘There is no cure,’ intones the doom-laden NHS website. Ah, but there are ways.
There is a new body lotion that’s positively laced with lactic acid to encourage the skin’s natural exfoliation system. Allantoin has keratolytic properties that work to shed clinging dead skin cells and encourage renewal. A milk protein complex does for skin what conditioner does for hair. Even the name is soothing: Ameliorate. Sounds like a self-care verb: ‘I find that if I forgot to meditate and ameliorate, I go a bit mad.’
If you don’t have chicken arms, you might have reptilian legs. Or dried-out claws. Or roughened feet. Or any manner of parched parts that you feel a little disheartened by. No need. Just Ameliorate. Ameliorate Skin Smoothing Body Lotion, £27.50
As a long-term sufferer of Keratosis Pilaris, what was the inspiration to create your own product?
Having grown up with KP, and reaching adulthood unable to find a satisfactory answer, I became frustrated with the lack of products on the market to address the problem. Given that 40% of the population have KP, I found it incredible that there was no readily available solution. The more research I did, the more I realised that this was a really common and neglected problem, and many people were desperate for anything that would help. Visits to Dermatologists always ended in disappointment when I was told other than scrubbing and moisturising there was nothing that could be done. When my children developed it, that was the final straw, and I became more and more determined to create a high quality product that would be of real benefit to KP sufferers.
What was the first step you took to formulate AMELIORATE?
I am very lucky as a very good friend of mine owns a skincare manufacturing business that has a global reputation for innovation and a passion for new product development, and we sat down with their team and had a chat! From the outset, they were tremendously enthusiastic and supportive and quickly realised that we had an opportunity to make a ground breaking product that would be the first of its kind in the UK specifically targeted for the management of KP. Read More…