Most of us are well acquainted with sheet masks and have put several to task to hydrate, brighten and improve our skin. The idea of using a dry sheet mask might feel slightly unnatural, but over the past year several have launched onto the market. The woman who discovered the technology and first launched it onto the skincare market is Nannette de Gaspe. To mark the launch of Nannette de Gaspé’s game-changing dry sheet masks and her impressive Art of Noir skincare range, we caught up with her to find out what inspired her…
Can you tell us a bit about your background?
I began my career in corporate banking and corporate finance. For a number of years, prior to launching Nannette de Gaspé, I worked in private equity.
What gave you the inspiration to develop the dry sheet masks?
A few years ago, through my private equity work, I was presented with a revolutionary technology in the delivery of active ingredients and a process to dry print the formulations onto textiles.
I was inspired to bring the technology to the market when I learned how the clever delivery system transports active ingredients to multiple layers of the epidermis (top layer of skin), creating a reservoir under the skin, feeding and nourishing it from the inside out. I was very impressed with the significant clinical results achieved in a very short amount of time. It was true innovation.
I decided to launch Nannette de Gaspé, a luxury, high-performing and natural beauty brand to share this wearable technology with the world. My vision was and is to empower people with revolutionary cosmetic solutions that are easy-to-use, not intrusive and truly beneficial to the skin. We have since introduced our Baume Noir Face, a virtually waterless global face cream that also incorporates this advanced delivery technology.
Can you explain in Layman’s terms the technology?
We are using a breakthrough micro vector ingredient delivery system that allows for active ingredients to travel through micro penetration to multiple layers of the epidermis (top layer of skin). The technology not only allows for a deeper penetration of actives, but also ensures a more continuous release of actives as the micro vectors slowly melt into the skin, thus delivering more pronounced results in a condensed amount of time.
Because our TechstileTM treatments are dry, there is no water to act as a filler, infusing your skin with upwards of 95% natural ingredients and up to a mind-blowing 87% active ingredient concentration.
Why did you decide to expand the range with the Art of Noir products?
We would always suggest to our clients that they should wash their faces with a good cleanser and use an exfoliator to remove dead skin cells and refine pores, before using our dry TechstileTM treatment. Many of our clients would ask us when we were coming out these products.
Because Nannette de Gaspé was called a disruptor in the beauty industry when we pioneered the dry TechstileTM treatment, we knew that we had to bring out unique, high-performing skincare. We spent almost two years creating our Art of Noir skincare collection which is upward of 95% natural.
What are your desert island beauty essentials?
Definitely our Essence Noir Cleansing and Treatment Clothes, the Polish and both Baume Noir Face and Lips. I would also want my Amazing Cosmetics Amazing Concealer (never leave home without it!), Marc Jacobs Velvet Noir Mascara, MAC Blushbaby Blush and, of course, my Elta MD SPF46 Sunscreen.
What do you think the future holds for the health and beauty industry?
Skincare will be more about quality than quantity. Consumers will want their skincare routine to be simple, treatment focused and fit easily into their lifestyle. They will be looking for high-performing active ingredients in multi-tasking formulations (ie. a cleanser that is also a light exfoliator with anti-ageing and hydrating benefits).
As trends are moving towards nourishing the body with green and clean inside and out, people will want clean beauty which incorporates more natural and sustainable ingredients.
As consumers become more educated and savvy, they will want greater customisation options and access to products and technologies that they can use at home, on their terms. Brands will offer personalised products for the changing needs of one’s skin, which can be daily, weekly, monthly.