New figures suggest that we’re honing in on our overnight skincare routines. Sleep has always been big business, but now we’re as obsessed with boosting our skin as we are with getting enough shut-eye. According to NPD UK, sales of night creams in the UK have risen sharply in the past year and the night-time skincare market was valued at £43 million between October 2017 and September 2018. The sales of overnight eye creams and face oils have seen a significant uplift with lots of us looking for formulas that promise to renew, hydrate and replenish our skin while we sleep.
‘The market for night time skincare is definitely booming. Sleep is such a big topic amongst consumers and it appears that many people are suffering from a lack of sleep,’ says June Jensen, Director, NPD UK Beauty. ‘Whilst sleep experts provide top tips on how to get to sleep, it’s the beauty brands who are delivering their technical expertise with innovative products and the latest scientific formulas to work on the skin overnight.’
So what do you need to look for in an overnight skincare formula?
Overnight skincare ingredients
While we sleep our skin goes into repair mode, solving any issues caused throughout the day. Incorporating certain ingredients will help your skin along with this process.
Retinol: Often described as the gold standard for anti-ageing, retinol is a great ingredient to add to your overnight skincare routine if you’re concerned with fine lines, wrinkles and sagging. If you haven’t used it before, start by applying it just once or twice a week and follow with a nourishing night cream. GoW for VH RetiStar Retinol Serum and LixirSkin Night Switch Retinol 1% are both good options and can be easily slotted into your existing skincare routine.
Vitamin C: While you can use vitamin C during the day with SPF to give your skin antioxidant protection, we tend to recommend applying it in the evening. Vitamin C is one of the most researched ingredients and helps to smooth and brighten your skin, as well as boost your collagen production. If you’re using retinol, don’t follow with a vitamin C serum as it might be too much for your skin and cause sensitivity and irritation. Instead, follow Lixirskin’s advice and use these ingredients on different evenings.
Hyaluronic Acid: This is hands down one of the best, if not the best skin hydrator. Hyaluronic acid can hold up to 1000 times its weight in water and works on all skin types and tones. You can use it both in the morning and the evening to rehydrate your skin. If your skin is feeling particularly dry, try adding a drop of GoW for VH Hyaluronic Acid Serum to your foundation too.
A lot of night creams use one or two of these ingredients to help recharge your skin while you sleep. This Works No Wrinkles Midnight Moisture combines retinol and hyaluronic acid, while iS Clinical Youth Intensive Creme pairs vitamin C and hyaluronic acid with a range of other skin plumping and firming ingredients.
What about face oils?
Face oils can be used as part of your morning or evening skincare routine. However, most people prefer using one at night because the richer texture doesn’t always lend itself to creating a good base for make-up.
If you haven’t used an oil before, we recommend opting for Rosehip Seed Oil because it is relatively lightweight and has a multitude of skin-boosting benefits. Use it regularly and overtime you will notice your skin feels smoother and a reduction in any acne scars. Squalane Oil is another good option because, again it is quite lightweight and it is very nourishing, especially if you battle with eczema or dermatitis. Generally speaking, if you use an oil you don’t need to worry about cream. Simply apply your serum, wait a minute or two and massage a couple of drops of your chosen oil into your face and neck.
Supercharge your skincare
It’s not just your choice of ingredients and texture that can help your skin, gadgets can come in handy too. Using a dermarolling tool (also known as micro-needling) twice a week will help your ingredients to penetrate deeper into your skin. We don’t recommend using a retinol or vitamin C serum at the same time, but using hyaluronic acid or squalane oil after microneedling will help soothe and rejuvenate your complexion.
For those who want to boost their circulation without taking micro-needles to their skin, Hayo’u’s clever Beauty Restorer is worth exploring. The jade stone is perfectly shaped to fit the contours of your face to allow you to achieve the short, quick flick movements. And, Hayo’u founder Katie Brindle has created a one-minute beauty ritual based on traditional Gua Sha (a Chinese massage technique) beliefs to ensure that you really do get the most out of this tool – check out the product page to watch Katie’s how-to video.
Are eye creams worth the investment?
According to the NPD figures, more of us are investing in overnight eye creams. The skin around our eyes is much more porous and delicate than the skin on our cheeks and forehead, so a gentler formula is required. Whether you want a cream to lift your eye area or brighten dark circles, Derma E is a great brand to look to. If you simply want one formula that does it all, try GoW for VH Eye Contour Serum.
The trick to really getting the most out of your eye though is the application. Regardless of which brand or texture you opt for, you only need a pea-size amount. Use your ring finger to gently tap the formula into your skin and use your eye socket as an outline guide. Don’t be tempted to overload the area with product as this can cause puffiness.
If you regularly wake up with puffy eyes, try gently massaging the area with the tip of your Beauty Restorer or apply slices of raw potatoes.