Shhh… I’m the Headline Colors Spy!
I doubt there are many undercover agents who can boast perfectly manicured fingernails as part of their job description. Admittedly I am fortunate enough not to have to scale any buildings or manoeuvre any car chases, which makes keeping them pristine somewhat easier! Instead of bad guys and illegal operations the things I spy on are a little closer to hand (excuse the pun…)
At Headline Colors HQ my role is to feed our founders with the latest trends from the worlds of fashion and culture. I am the Headline Colors Spy – the secret reporter on the good, the bad and the ugly when it comes to fashion and beauty. My aim is to follow so closely in the footsteps of the industry that I bring you the coolest micro trends alongside the insider fashion forecasts. In essence I do all the hard work for you – after all nothing complements a designer outfit better than designer nails!
We launched our first capsule collection of five nail shades last autumn taking our lead from the jewel bright blues and pewter greys of the AW12 fashion week shows. I followed nail artists, designers and models from New York to Paris reporting the colour palettes that looked set to capture the attention of the fashionistas from Bond Street to Beverly Hills.
Headline Colors have so far been road tested by creatives and trendsetters alike including uber make-up artist Charlotte Tilbury and the goddess of all manicurists, Marian Newman. Nail technician Trish Lomax sampled our Spring 2013 collection behind the scenes at a Vogue photo shoot and I can’t seem to stop certain top models from pinching bottles of Headline Colors from my handbag!
I have spent the last six months taking inspiration from a multitude of different sources and without giving it all away I want to tell you a little bit about what to expect…
The SS13 runway sees a renaissance of one of my favourite periods in art and design – the late 1950s and early 1960s. Paul Rand book covers and Bridget Riley posters were at the forefront of my mind when I watched the graphic prints and geometric shapes stalk down the runway in Louis Vuitton, Marc Jacobs and Paul Smith. Expect a couple of bold shades to liven up your beauty spring-clean my fellow fash-packers! Early pop art were the words on everybody’s lips backstage at Vivienne Westwood Red Label, so be sure to catch the Roy Lichtenstein exhibition at the Royal Academy in London this Spring.
Techno textures and futuristic fabrics are going to make a huge impact on Spring fashion too. I have been collecting scraps of light reflective metallic fabrics for months now – a great combination with a vintage nude silk or “Revlon Charlie style” wide leg trousers. Watch out for some great Headline Colors shades with really unusual, almost holographic finishes in honour of the alien shine and sci-fi designs at Christopher Kane and Balenciaga.
I couldn’t possibly ignore the romantic red that swept through couture designs for Spring 2013 so look forward to starting a love affair with a Russian red that would make even Jessica Rabbit’s heart beat a little faster. As seductive as the sole of a Christian Louboutin, this intense red is the love child of the Rochas lip and the Dior A-line dress. I have given too much away already…
Because we like to stay on our toes, all Headline Colors are limited editions, mimicking the fast pace of the fashion world itself. As fast as the trend arrives, it’s gone – these little pots of chic slip off the shelves like hotcakes. As a trend forecaster I can’t miss a beat, so I’ll be undercover reporting (pantone book in manicured hand of course) from backstage at each of the four major fashion weeks (I might even make an appearance at Seoul & Tokyo fashion weeks too!). I’ll be making regular trips across the pond to check out the latest crazes in New York Nail Bars and just staying in our home town, London, checking out the handiwork of the coolest young nail artists at East London Dancehall nights.
If all this sounds like something you want to keep up with, come find me on Twitter (@headlinecolors) and on Facebook. Look forward to seeing you same time, same place in the next newsletter for the latest insider news and gossip….
Check out the Spring/Summer 13 Collection here.