Gill Meets John Frieda & Gail Federici


Color Wow is the latest creation from internationally acclaimed hairstylist John Frieda and industry-renowned products innovator Gail Federici. John and Gail, co-founders of John’s original professional hair care company, have now gone on to form Federici Brands and ‘Root Cover Up’ is the first product to launch from the brand. As we launch this new and amazing innovation created for colour treated hair, I meet John Frieda & Gail Federici.


You sold the product brand ‘John Frieda’ ten years ago, so what have you been doing since that time?

John: Raising my family, seeking and investing in smart ventures and advising/consulting business colleagues, including the company that bought John Frieda Professional HairCare Inc.

Gail: I’ve spent some years in the music industry, which is going through turbulent change, but I’m always seeking niche opportunities, especially in the beauty and fashion industries. That’s what Federici Brands, the parent company of Color Wow, is all about.

What is your passion?

John: Gail and I founded HairRaising, an international initiative to support top children’s hospitals, like Great Ormond Street Hospital, through the salon and hair care industries.

Gail: Education and equal rights for women, especially in emerging cultures. History, politics and travel. Supporting Boston Children’s Hospital and their world-renowned clinics and specialists.

What is your life philosophy?

John: To put your heart and soul into whatever you do – the small things as well as the big things. Never compromise on quality. Do the best you can, but then let go of the outcome and trust that whatever happens is meant to be. And most importantly – never contradict Gail!

Gail: Think for yourself. Trust your gut and intelligence. Never stop learning. And never stop giving back.

The original John Frieda team have created ‘Color Wow’, which I think is a completely genius product for covering root re-growth. Can you tell me the inspiration behind ‘Color Wow’?

Gail: Color Wow is actually the first complete system to address all the problems associated with hair colour ….fading, brassiness, dullness, unwanted roots. The inspiration was the need to achieve perfect hair colour, every day.

Over the years, there have been many root cover-up products on the market, how is Color Wow different?

Gail: Other root cover products make big promises, but have always fallen frustratingly short. Color Wow Root Cover Up is a professional mineral powder that covers roots quickly and easily with no mess. But the real leap forward and evolution in this product is that it not only covers grey roots, but also dark roots in colour-treated and highlighted hair. So that means, if you you have blonde highlights in your hair, for example, and dark regrowth, our blonde Root Cover Up shade will camouflage your regrowth, so it looks like you have fresh highlights. There is nothing else that can deliver that result. The formula is oil-based and non-waxy and covers all roots seamlessly. It stays in place and looks completely natural.

Root Cover Up promises that you can colour your hair less often, you can achieve perfect results in under a minute and it lasts from shampoo to shampoo. Can you extrapolate on these statements?

Gail: There really is no other technology like Root Cover Up out there. More importantly, it’s part of the whole Color Wow system of new technologies to solve every problem related to colour treated hair. For example, up until now the newest thing in colour-protecting shampoos has been “sulphate free” formulations, but even these shampoos leave the cuticle open so colour leaches out and fades quickly. Our Color Wow Color Security Shampoo, which we will be launching in the New Year, is not just sulphate-free, it has LCD technology which keeps the cuticle as tight as possible during cleansing so moisture and pigment stay locked in.

What is the mission behind Root Cover Up?

Gail: No more “hide your hair under a hat” days….Root Cover Up is a life-changer for women who’ve had to suffer through weeks of ugly, tell-tale roots before their next colour appointment

Going forward, there will be more products from Color Wow. Can you reveal what they are?

Gail: Colour-treated hair is an important investment in terms of both time and money and it’s vulnerable to a larger set of problems than untreated hair. Aside from Colour Security Shampoo, we’re working on several care and styling innovations that protect and prolong hair colour AND give it that unmistakable ‘WOW’ factor.

Trends are constantly changing, how do you see the future for hair care?

Gail: Lots of companies will continue to copy one another, but true innovators will garner new technologies from unexpected industries and apply them to hair care. We’ll continue to develop customized formulas targeted to specific hair care problems.

How would you describe your legacy?

Gail: We think about things differently. We don’t focus on what competitors are doing. We’re more concerned with what we call UCN’s…. unmet consumer needs. That is where the opportunity for innovation lies, so that is where Federici Brands will be.

The Meeting Place | , , ,
  • Mrs jean Carruthers

    Please can you tellme if wow contains pebroxide and ammonia as I am allergic to both Thankyou

  • Victoria Health

    Dear Jean,
    Color Wow Root Cover Up is free from ammonia and peroxide.

  • Maureen

    Have used color-wow for couple of years now, think it is fab-u-lous and have recommended it widely. I use a natural chemical-free shampoo but the last few weeks have experienced a burning sensation about 9 hours later on site of application and have to douse with aloe-vera gel and then cold water. Couple of days later it has settled. I am really worried in case I have become allergic to it or perhaps it needs to be applied six hours later when my scalp is not too “raw” after washing and has produced more of its protective oils. Does it contain PPD (phenylenediamine) or any other potential irritants. I use a natural, ammonia-free hair dye from the health shop which does contain PPD and only use color – wow four weeks later. It is now nearly six so perhaps the area covered ( which is only on top and crown at back) is too large. I also usse very small amounts of natural “Lavera Spray” as a blow-dry lotion. Please advise as honestly as possible as others have asked me the same question. Thank you.

  • Victoria Health

    Hi Maureen, this is a difficult one to answer because potentially there may have been formulation changes in the products that you are using apart from Color Wow. Whilst Color Wow is not natural, it does not contain PPD or other irritants otherwise we would have had many similar concerns raised from our customers. I suspect the only real way to find out is to change some of the other hair products you are using. Shabir

  • Maureen

    Thanks Shabir. The only thing I would say is irritation only occured on color-wow used areas. Rest of head was fine with NO reaction or burning sensation where it was not used. Will try shampoo WITHOUT color-Wow and then maybe use color-wow with a different shampoo. Maybe try a patch test on skin first. I can see C.Wow is one of the kinder colouring products but is it a) over 95% organic or b) certification from Soil Assosciation, Cosmos, USDA or any other authority. b) Do you have a list of ingredients so that allergic-prone individuals could check. Thank you again. Would welcome other users comments.

  • Victoria Health

    Hi Maureen, Color Wow is not organic but definitely kind to the scalp. Sometimes you can get a build-up allergy but best to try different shampoo and then take it from there. Ingredients are all listed under each individual products on our site. Shabir

  • Maureen

    Thank you for your very speedy reply. Much appreciated.

  • Victoria Health

    Maureen, you are very welcome. Shabir