In the Press

Broc On


Down The Hatch: It’s The Year Of The Broccoli Shot – By Hannah Betts


    • Here we are, only just past the ides of January, and already 2020 wellness trends are mounting up. Forget matcha, kombucha and kimchi, this year it’s going to be all about cauliflower flour, scoffing insects and “blended burgers” comprising beef and pea protein. “Whatever!” I cry, for I am already engaged in the year’s most edgy nutritional vogue: broc shotting — as in broccoli shots, a movement all the rage among the super-fit down under.

      The Broc On shot has been brought to the UK by Victoria Health, its founders having discovered the habit in Hong Kong and having instantly felt the benefit. One of them, Gill Sinclair, says: “This is huge, this is powerful, the research and development is awesome. I hereby declare this to be the year of the broccoli shot. The key ingredient is sulforaphane (SFN), dubbed the ‘miracle molecule’. There have been over 1,700 studies indicating the benefits of SFN, which include heart health, brain health, cell mutation and liver function.

      “SFN can be obtained from cruciferous vegetables, but does not exist in any meaningful quantities within them. Ounce for ounce, Broc On’s sprouts are between 50 and 100 times more potent than the vegetables themselves. Its broccoli, kale and daikon plants are grown ‘hydroganically’ in biomass chambers, harvested at three to four days, air-dried, milled into a fine powder, then packaged on the same day.”

      This kind of stuff does not come cheap, at £75 for 30 powder capsules, which you add to water. However, since its launch on January 7, stocks have already had to be replenished. Broc On is dairy-free, gluten-free, nut-free, soya-free — ah, if only it were taste-free. For, alas, the shots are . . . challenging: dank, frankly vegetal, more than a touch shudder-inducing. Think liquidised roasted broccoli with a hint of sprouts left over from Christmas, only Christmas 2017. I am attempting to knock one back as I type, only — ugh — even for a vegetarian of 30-plus years, it’s difficult not to feel queasy. Still, no pain, no gain. I must stop trying to erase the taste with chocolate.

      Naysayers may counter that one could simply eat one’s greens. However, as the pharmacist Shabir Daya, Sinclair’s co-founder, explains: “Broc On is not trying to replace your cruciferous vegetable intake. One shot is equivalent to eating 1.5kg of broccoli. Most people would not be able to eat this daily, even if they wanted to. So Broc On provides nutrients and enzymes, but this is not its aim. Its goal is to provide the super-powerful antioxidant that not only protects the body, but actually enhances the body’s own production of glutathione, an antioxidant that the body uses to neutralise damaging free radicals and prevent oxidative damage, which ages all our glands and the body as a whole.”

      I am taking this to translate as: “Broc shots are the purveyor of eternal youth. Take them and you will never age. Instead, you will gleam with a twentysomething luminescence.” Come join me in my quest for a greeny glow of health.

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Is Your Hair Ageing You?


Is Your Hair Ageing You? – By Lisa Armstrong


  • It’s rare that I find a hair-care range that makes a dramatic difference, but Ameliorate’s just-launched Clarifying Shampoo (£16) and Soothing Conditioner (£18) are the business. I’ve never come across any hair cleanser that makes my hair feel as smooth or nourished without the use of any heavy silicones.

    That’s a big deal on Planet Hair. You can have the most talented snippers in the world on speed dial, but if you’ve fallen foul of filament follicles, there isn’t a hairdo in the world that can save you from the ageing hair. Read More…

London’s most influential people 2019


The Progress 1000: London’s most influential people 2019 – Health & Education: Health & Wellness


Gill Sinclair Co-founder of online wellness retailer Victoria Health 

A global beauty magpie for her innate ability to discover the best in wellness and beauty from across the globe, Sinclair was one of the first to get online with her wellness and beauty e-tailer Victoria Health. Co-founded in 1999 with pharmacist Shabir Daya, Victoria Health has a huge online community with a monthly newsletter reaching over 350k fans and this autumn sees the unveiling of a new section, VH Living.

Prickly Pear Seed oil that works for Face, Hair and Hands

Creams, oils, unguents – our guest columnist has tried them all, but this is the one product she recommends to friends the most – by Nigella Lawson

  • When I was 24, I was told by the great Eve Lom that if I wanted to keep my skin good for ever, I absolutely had to wash my face nightly with her thick cleanser-in-a-tub, using a muslin cloth. This, she told me, would be all the exfoliation the skin needed, and the brisk nightly polish would get rid of old, dead skin cells and keep my complexion bright, even as I got older.

    This has since been superseded for me by Temple Spa In The Beginning Deep Cleansing Melt or, when I’m travelling — as it’s lighter and fits better in a make-up bag or the liquids bag at the airport — Lixirskin Electrogel Cleanser, both used with Balm Balm’s organic muslin cloths, which have just the right amount of scritchiness. Read More…

GOW – Anti-Aging MultiPeptide Serum

The peptides you need for youthful, glowing skin – by Lisa Armstrong

  • Gow Anti-aging Multipeptide Serum

    ‘Peptide’ has become a major buzz-word in beauty circles. They’re in everything all of a sudden: eye creams, day creams, night creams, haircare… So what the heck are they?

    The simple answer – that’s what we do on this page, in reaction to the beauty industry, which likes to make things very, very complicated – is that they’re compounds made up of amino acids.

    Amino acids are protein builders, and when it comes to our skin, the loveliest protein is collagen – the stuff that keeps everything plump and dewy. The good news is that the body makes its own collagen. The bad is that, as we get older/more grown-up – guess what? – collagen production slows down.

    Enter the peptide, which is a protein builder par excellence. ‘Certain peptides,’ says Shabir Daya, the pharmacologist and co-founder of, ‘may help slow down the degeneration of collagen. Others may actually boost it.’ Read More…

Power of One – Neurophroline Serum

The miracle £18 serum that promises to streamline your skincare regime – by Lisa Armstrong

  • Garden of Wisdom Neurophroline Serum

    Sometimes the hardest part about taking care of your skin is knowing where to start. Peptides this, acids that, peels the other. (Actually, forget peels. Unless you have severe acne or other kinds of scarring, you don’t need them, although plenty of others would argue in favour. I say, look at their skin and if you like what you see, go ahead.)

    Where was I? Oh yes: keep it simple. Cleanse and moisturise is the measure of it. I throw in a hyaluronic acid, because it’s the biggest moisture-booster since, well, water; and then an oil in the middle, because I absolutely love the feeling of a good organic one and the way it visibly plumps skin. It also provides essential lubrication for some facial massage, with a jade or rose-quartz stone, which makes a difference psychologically and physically.

    But since starting this column I’ve also had to get to grips with serums. You apply them straight after cleansing and before anything else – lightest potions first is the general rule.
    Read More…