By Elle Turner
I can’t help but love Garden of Wisdom’s unassuming approach to efficacious products that focus on gorgeous, natural (potent) ingredients and pretty much eschew marketing altogether (as evidenced by its almost non-existent social-media presence and ancient-looking website). It was set up over a decade ago, in Arizona, well ahead of the new wave of affordable beauty crusaders, and has stuck to its simple ethos of investing in “top-notch ingredients” rather than packaging (“your skin doesn’t wear pretty bottles and labels”) ever since. Fact is, the brand doesn’t need to shout about its products, because they speak for themselves. The buzz around it was created largely by its loyal customers, who took to Reddit to sing its praises. It’s now available in the UK from Victoria Health and is priced between £9 and £20. You can find everything, from cold-pressed argan oil and hyaluronic acid to multi-peptide serums; however, the vegetarian 100% Squalane Oil is particularly brilliant for leaving skin thoroughly hydrated and soft, plus it feels nice and lightweight.