In the Press

Where Do We Shop For Affordable Skincare?

By Elle Turner

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    I can’t help but love Garden of Wisdom’s unassuming approach to efficacious products that focus on gorgeous, natural (potent) ingredients and pretty much eschew marketing altogether (as evidenced by its almost non-existent social-media presence and ancient-looking website). It was set up over a decade ago, in Arizona, well ahead of the new wave of affordable beauty crusaders, and has stuck to its simple ethos of investing in “top-notch ingredients” rather than packaging (“your skin doesn’t wear pretty bottles and labels”) ever since. Fact is, the brand doesn’t need to shout about its products, because they speak for themselves. The buzz around it was created largely by its loyal customers, who took to Reddit to sing its praises. It’s now available in the UK from Victoria Health and is priced between £9 and £20. You can find everything, from cold-pressed argan oil and hyaluronic acid to multi-peptide serums; however, the vegetarian 100% Squalane Oil is particularly brilliant for leaving skin thoroughly hydrated and soft, plus it feels nice and lightweight.

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Thyme Out

The Furore Surrounding Thyme Out – by Catherine Robinson

 

  • There is always that moment on holiday where one of my children appears at my sun lounger bursting with cartoon tears with a cut, itchy bite, rash or worse, and I panic and think ‘crikey, did I pack Eurax, Calamine Lotion, E45, Sudocream, anti histamine on top of the eight million other medicines?’ Of course, it’s always the cream I left at home, so, off to the hotel doctor we go. The furore surrounding Thyme Out started with a few whispers, a couple of Instagram posts, and then, boom, it’s a race to buy it before it sells out. Thyme Out is an organic, all natural tincture infused with antiseptic Thyme and calming aloe vera that treats so many different skin ailments, you will have to bear with me while I list them: acne, eczema, psoriasis, rosacea, cold sores, itchy inflamed skin, cuts, grazes, prickly heat and pet rashes. It smells a bit like pizza but don’t let that put you off because it has the healing powers of the God Apollo. In fact, on my next holiday, I might just pack this and my bikini and be done with it. The 200ml bottle comes with a travel friendly 7 ml refillable bottle to be spritzed in times of crisis but don’t forget about it when you are back at home. It’s amazing at clearing teenage spots and most recently calmed and cleared a horrid skin rash caught from a plant after I was dragged into a bush by my new puppy. Thyme Out

     

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Ameliorate

Travel-Size Beauty Kit: The Best Products Under 100ml

 

  • I don’t know what I did before I discovered Victoria Health. Its co-founder Gill Sinclair is my oracle, introducing me to new and small beauty brands and health supplements for every complaint. I’ve never met her, but I religiously read her newsletter and buy everything she recommends. Gill loves Ameliorate body lotion, which was developed thanks to one woman’s dissatisfaction with her ‘chicken skin’. The main ingredient is lactic acid, a mild yet powerful exfoliator that keeps on working to get rid of dead cells long after you’ve rubbed your cream in. I never doubted Gill, but this is very, very good for dry skin. No more lizard legs, rough bumps are evened out and skin is noticeably softer to the touch. Personally, I prefer the fragrance-free version, as I don’t like my body lotion and perfume to clash.

    Ameliorate Transforming Body Lotion

     

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On The Soapbox – Supplements

Which Vitamins and supplements should we take and which can we leave? Shabir Daya, pharmacist and co-founder of victoriahealth.com, explains how to supplement well

 

  • I believe that a multivitamin is the first point of call and I would consider it as bridging the gap between food and a possible deficiency within the body. Think of it as an insurance policy in case a deficiency exists. Seek out one that closely resembles where vitamins come from – that’s to say, food. Synthetically produced vitamins aren’t as beneficial to the body as those from wholefood sources. I recommend Nature’s Way Alive! Daily Multivitamin Ultra Potency.

    After taking a multi-vitamin for a few weeks, gradually introduce probiotics such as Food Science Of Vermont Mega Probiotic ND and/or other supplements (perhaps turmeric, to fight cell mutation, and vitamin D3 – every gland in the body has a Vitamin D receptor). By following this slow regimen, it allows you to gauge if and which of the supplements have made a difference to you.

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Vogue – The Director’s Cut

Weekly Desk Drop by Jessica Diner

Director’s Cut, the monthly column in print from Vogue’s beauty and lifestyle director, Jessica Diner, now sees an additional weekly online outpost – a selection of the products landing on her desk that then make it home into her beauty cabinet or make-up bag.

    • GoW for VH Niacinamide Serum

      GoW (or Garden of Wisdom) is a brand from Arizona that is picking up traction here in the UK thanks to a collaboration with Victoria Health co-founder Shabir Daya MPharm. The range is made up of single-ingredient serums and oils (which is quite the skincare trend at the moment) and I love it for its simplicity and good quality ingredients. “It’s for all ages, skin types, tones and it’s affordable”, says Daya. “The aim was to keep it simple without having to use several serums in order to tackle one concern”. My favourite is this Niacinamide Serum – amazing at balancing oily skin and strengthening that all-important skin barrier. A new staple.

      GoW for VH Niacinamide Serum £9

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GOW – The Brand

Harper's Bazaar Logo

#TheBrand | Garden of Wisdom

Sophisticated serums at affordable prices, it’s no wonder this modest skincare brand boasts a cult following. Here’s what you need to know about GoW: By Bridget March

 

  • GOW Glycolic

    In our new regular feature #TheBrand, Bazaar’s digital beauty director looks into an exciting and efficacious brand taking the beauty industry by storm. First up is Garden of Wisdom, or GoW as it’s known by digital devotees.

    The Arizonian-based skincare brand is far from new, but its exclusive UK launch at Victoria Health means we can access it like never before. Shabir Daya, pharmacist and co-founder of Victoria Health, worked with the skincare experts that manufacture the brand to repackage and refine the formulations for our market. The results of which only launched last month but have already become firm favourites with industry insiders.

    Unlike most beauty brands causing a buzz, in GoW’s case it has nothing to do with clever marketing (digital or otherwise), or it’s Insta-presence – which, actually, it pretty much rejects. Their own website is pretty prehistoric. So how come the cult following?

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