In the Press

Vogue – The Director’s Cut

Weekly Desk Drop by Jessica Diner

Director’s Cut, the monthly column in print from Vogue’s beauty and lifestyle director, Jessica Diner, now sees an additional weekly online outpost – a selection of the products landing on her desk that then make it home into her beauty cabinet or make-up bag.

    • GoW for VH Niacinamide Serum

      GoW (or Garden of Wisdom) is a brand from Arizona that is picking up traction here in the UK thanks to a collaboration with Victoria Health co-founder Shabir Daya MPharm. The range is made up of single-ingredient serums and oils (which is quite the skincare trend at the moment) and I love it for its simplicity and good quality ingredients. “It’s for all ages, skin types, tones and it’s affordable”, says Daya. “The aim was to keep it simple without having to use several serums in order to tackle one concern”. My favourite is this Niacinamide Serum – amazing at balancing oily skin and strengthening that all-important skin barrier. A new staple.

      GoW for VH Niacinamide Serum £9

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GOW – The Brand

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#TheBrand | Garden of Wisdom

Sophisticated serums at affordable prices, it’s no wonder this modest skincare brand boasts a cult following. Here’s what you need to know about GoW: By Bridget March

 

  • GOW Glycolic

    In our new regular feature #TheBrand, Bazaar’s digital beauty director looks into an exciting and efficacious brand taking the beauty industry by storm. First up is Garden of Wisdom, or GoW as it’s known by digital devotees.

    The Arizonian-based skincare brand is far from new, but its exclusive UK launch at Victoria Health means we can access it like never before. Shabir Daya, pharmacist and co-founder of Victoria Health, worked with the skincare experts that manufacture the brand to repackage and refine the formulations for our market. The results of which only launched last month but have already become firm favourites with industry insiders.

    Unlike most beauty brands causing a buzz, in GoW’s case it has nothing to do with clever marketing (digital or otherwise), or it’s Insta-presence – which, actually, it pretty much rejects. Their own website is pretty prehistoric. So how come the cult following?

Read More…

GOW – Causing A Frenzy

Lisa Armstrong: The word-of-mouth affordable beauty brand causing a frenzy in the industry

 

  • GOW Niacinamide

    Remember how excited we all got over science-savvy, budget-friendly The Ordinary? Well, Garden of Wisdom – or GOW as its blossoming herbaceous borders of fans have taken to calling it – is generating the same buzz.

    Like The Ordinary, GOW presents as honest value for money. We’re talking basic packaging and zero marketing. Each product has been formulated with just a few ingredients so that customers can build up an arsenal of potions to target their specific needs, rather than overloading with creams that keep replicating each other’s functions.

    It’s selling purely via word of mouth, which is working a treat because the products do their job without any fuss or silicones and without being tested on animals. Try the 100% Organic Cold-pressed Argan Oil, excellent for softening and protecting all skin types, the Vitamin C 23% Serum + Ferulic Acid, and the bestselling Niacinamide Serum, which regulates oil production, soothes and calms breakouts and encourages the body’s own collagen production. Many products have the ingredients’ strength on the front, the idea being that customers can make informed choices without being given silly promises. And they’re lovely to use, with pleasing textures. I particularly like the Hyaluronic Acid Serum, which is non-sticky and effective.
    Read More…

GOW – Affordable Beauty

Sarah Jossel: Affordable beauty products you need to know about

 

  • GOW Vitamin C 23% Serum & Ferulic Acid

    I’m done with the summer sales. Last night I put five frocks in my basket, just because. The worst was a burgundy appliqué strapless mididress that I almost bought. It had been reduced from £900 to £295. Bargain, right? The site said it was my last chance, so of course I swiftly started to type in my credit-card details, but then I realised I have absolutely nowhere to wear it. I’m sorted for my ten (hundred) summer weddings, so I’m panic buying, not practical buying.

    Sales can make you do silly things. That’s why today’s column is dedicated to affordable and brilliant products: ones that work hard without robbing you of your income, that will last for ages, and will give you results.

    Let’s start with Garden of Wisdom. Ignore the flouncy, fluffy name and the dated green website. This Arizona-based brand, dubbed the natural alternative to the Ordinary, is making a name for itself as the go-to skincare range for powerful ingredients without gimmicks and high prices. (You can see why it’s being compared to the Ordinary.) It’s brilliant for sensitive skins as the ingredient list is tiny. Read More…

How To Beat Adult Acne

Lisa Armstrong: How to beat adult acne with this £9 super-serum

 

  • GOW Niacinamide

    Truly, the Lord giveth and taketh away. On the credit side, She has endowed women with the wherewithal to look better for longer and longer. But She has also promulgated widespread outbreaks of what is euphemistically called adult-onset acne (or as it referred to in common parlance, ‘Seriously?!’)

    Ironically, sometimes the very tools we use to boost our wellbeing are the culprits in the Great Zit Disaster. Too little oestrogen and too much testosterone can disrupt service, leading to eruptions more akin to cysts or boils than normal pimples. Adjusting your levels can result in immediate improvements – checking your HRT/bio-identical hormone or Pill prescription should be your first step.

    And then generally easing up. No squeezing – it’s not just the potential scarring, but the chain reaction beneath the skin that’s counterproductive…

    What Your Skin Says About you Read More…

Garden of Wisdom: The Affordable Skincare Brand That’s Huge On Reddit

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It’s so popular that it’s referred to by its acronym (GoW) and famed as a natural alternative to The Ordinary. Here’s what all the fuss is about, and why the UK launch offers up something different – by Anna Hunter

 

  • GOW Niacinamide

    Budget, ‘one note’ skincare looks to be setting the tone for sought-after beauty industry launches currently. While skincare sales were up by six per cent up across the board in 2017 according to the NPD Group, and continue to grow, it’s low cost, no frills, concentrated ingredient based ranges and brands that are having a particularly hot moment. From Beauty Pie’s ‘members club’ approach that allows you to tap into the likes of peptide rich serums and retinol spiked moisturisers from a fiver to the now cult status of The Ordinary, brands that capitalise on powerful actives and keep packaging, marketing and general frou frou to a minimum are, somewhat ironically, garnering a lot of public attention, whether from Kim Kardashian in the case of The Ordinary, or Reddit and global beauty forums worldwide with today’s case in point.

    Garden of Wisdom, or GoW to the brand’s global devotees, is by no means the new skincare company on the block. Founded by two skincare enthusiasts in Arizona over a decade ago, GoW’s USP is potent, cruelty-free, natural ingredients at thrifty price points, without common skincare additives such as alcohol, silicones or soya. While the packaging has recently been redesigned in line with GoW’s exclusive UK launch at Victoria Health, the aesthetic is basic to say the least, there’s no glossy Instagram presence and the brand’s website looks (and functions) like a tech relic from the mid 90s. So what’s all the fuss about? We asked Victoria Health co-founder and pharmacist, Shabir Daya, who worked with GoW to evolve formulations ready for the UK launch, what sets the brand’s offering apart from the crowd, and why it’s caused such a stir in Reddit threads. Read More…