NIOD Copper Amino Isolate Serum 5% and Multi-Molecular Hyaluronic Complex by India Knight
I’ve written about the sciency goodness of these two before, and I will go cross-eyed if I have to explain it in techy terms again. You can search for the relevant column if you burn with desire to know precisely why everyone became obsessed with this serum when it first came out. At this point I feel it’s more helpful to tell you that this is simply the best serum I have ever used (I use it in conjunction with the MMHC).
The reason I think this is because it has a transformative effect on the skin within days — give it five to see a real difference in tone and texture. Now, again, you shouldn’t just buy it willy-nilly; it is specifically made to help ageing skin. Everyone’s skin is ageing, obviously, from the day they’re born (bleak thought), but this is really one for the middle-aged woman — 40-plus, I’d say. It’s not supposed to regulate oil production or the like, but I find that it makes me wake up enviably matt, as if I’d cleverly powdered my face in my sleep. Available in 1% or 5% strength — I’d go for the 5% unless you know yourself to have very sensitive skin.
Welcome to the February newsletter where we release more new products from Inhibitif and The Ordinary, there are also launches from iS Clinical and Sarah Chapman and we reveal the next supplement in the amazing Florassist collection. We will also be taking a look at gut health, there is a section on eye health and then we do news and feedback where I have a few things to talk to you about. On with it:
We launched the third generation of Inhibitif on the January newsletter. Because these products are specifically focused on reducing the apparent quality, thickness, density and speed of unwanted hair regrowth, we knew that a range of products formulated to help minimise the need for frequent hair removal and the recurrence of ingrown hair would be important. Unwanted facial and body hair is a massive concern for so many, so two things here. The first is an email I received, which I am replicating in full, which really says it all and I have nothing to add; underneath I will write about a new addition to the Inhibitif range. When I wrote about this on the most recent Addicts Bulletin, the orders started flooding in, so let’s go: Read More…
The Ordinary High Spreadability Fluid Primer £5.50 for 30ml
By Lisa Armstrong
Regulars of my beauty column in the Telegraph magazine, are already acquainted with The Ordinary which, since its debut just 12 weeks ago, is shaping up as the beauty launch the year. Unlike other beauty companies, The Ordinary makes a virtue out of using tried and tested ingredients and being honest enough to say: “They’re great. But we won’t pretend they’re new and charge a fortune.”
This primer won’t be available for another week, but I bring it to your attention now because (a) I love it. It’s anything but ordinary and will make your make-up last longer, even slaving over Christmas lunch. (b), Ordinary products tend to acquire waiting lists. Super lightweight, it glides on like a serum, dries fast and leaves a smooth, dewy finish. tightness. No icky residue. Use it with foundation and it will last all day and behave itself beautifully by not settling into any lines or eye crinkles. In fact, what lines?
‘In this instance, the name “The Ordinary” is ironic, to say the least. Indeed, maximum efficacy and minimum cost is the brand’s edict. Offering 21 different, seriously hard-working skincare solutions, including everything from hyaluronic acid 2% to retinol 1%, our faith in beauty with integrity has been firmly restored. (And a whole number of skin sins rectified.)’
A new range has suddenly made superluxe ingredients affordable, says Lesley Thomas
Zillions of products cross my path yet there are very few that I feel I absolutely have to tell you about. Particularly in the youth-enhancing areas. This is because most of the products that are really effective are also really expensive. For Example, I am using an extraordinary moisturiser from Colbert MD called Retensify Firming Cream. When I put it on with the Stimulate serum from the same brand, I feel as if I’ve had a mini facelift. But will I tell everyone to go out and buy it? No, because it’s £175 and for most people that is too much (although it is at Space NK if you are oligarch or just feeling flush; the serum is £135).
Also, it’s the cheap, effective products that I find most thrilling of all. And have I got news for you: I’ve been trying out a new range called The Ordinary that seems almost too good to be true. It is brought to us by the creators of brilliant NIOD, which you’ve only heard about if you are a cosmetic nerd and you spend above-average amounts on your skincare.
This latest brand is a line-up of hi-tech serums and treatments that you normally only find in the fanciest beauty halls. Many of the products cost around a fiver. There’s a small catch and it’s that you need a fair amount of knowledge about your skin’s needs to work out which ten potions would be right for you. The names of the products are simply the key ingredients and are quite baffling. But there’s are the ones to know: for all skin over 30, effective in securing moisture and volume in ageing skin. I found little difference between this and products that are five times the price.
If you are battling acne or the blemishes it has left behind, the Niacinamide 10% + Zinc 1% (£5) is excellent for treating and fading.
There’s a retinol product (a usually pricey anti-ageing ingredient) called Retinol 1% (£5.80). Retinol boosts cell production on the top layer of the skin (sometimes that slows as you age) and this is a high concentration of it for an over-the-counter product. Two weeks of use and your skin will be smoother. I have used something similar in the past for around £70.
A helpful fact sheet on victoriahealth.com explains the products and when to use them. If you can’t be bothered with that, there’s a brilliant do-it-all serum, which tackles wrinkles, pigmentation, dehydration and sagging, called Buffet (£12.70), to be used morning and night.
A new stripped-back product range is the future of skincare, says India Knight
It’s one of those loud klaxon weeks, because what we have here is a truly brilliant line of top-notch, results-led skincare that costs from a fiver to just under £13. I know, it’s amazing. The products come from the clever people behind Niod. The difference is that this lot – the line is called The Ordinary – are completely stripped back. They contain the ingredients that do the business, and nothing else. There is no lovely essence of this or scientific-sounding made-up word to make it more special. You want vitamin C or retinol or hyaluronic acid or whatever? Here it is, with zero frills, in plain, functional packaging. And it works. That’s the point: it works brilliantly. I mean, how cool?
The range is called The Ordinary because “in the context of where technology is today, they’re ordinary”. To translate: they’re ordinary enough to be in tons of high-end products; they’re the high-end norm. But here they are for a fiver and upwards. I think that not only is this a genius idea, it is also the future of beauty. It is beautifully democratic. It means everyone can afford optimal skincare.
You know how every now and then a tabloid goes mad because a product that’s actually effective comes in at under a tenner, then everyone goes bananas and there’s a stampede? And, in my experience, the product isn’t particularly exciting, it’s just cheap, or cheaper (and it usually smells of room deodoriser). You can now forget about those products. The discount supermarket’s own-brand serum-whatever. The Ordinary is cheaper and works better.
There are 10 products. I don’t have space to tell you about all of them in detail, but you will get the idea. They’re currently available on Victoriahealth.com and Ordinaries.com and you can read more about them on both sites. The three I’ve using are Advanced Retinoid 2% (£8). Retinol is brilliant on both acne-prone and ageing skin. The 2% formula means your face won’t peel off, but will become smoother and less congested, if congestion is a problem. It’s great. I also love Hyaluronic 2% + B5 (£6). If you’ve been paying attention, you’ll know that the old hyaluronic, which I bang on about at length, can hold 1,000 times its weight in water. Vitamin B5 is also great at hydration. This product is for you if you’re dry/patchy/agedly/ thirsty of skin. The 100% Organic Cold-Pressed Rose Hip Seed Oil (£6) goes on at night before you go to bed. It reduces the harm done by tanning and generally sorts out your skin. Read More…