How Victoria Health Filled The Gap Left By Phylia De M.’s Mysterious Disappearance – By Claire McCormack
It’s a true horror when beauty enthusiasts discover a beloved beauty product ceases to exist. For retailers, impacted financially by the disappearance of a cult offering they’ve depended on for sales, a discontinuation may be even worse.
Phylia de M.’s mysterious shuttering left Victoria Health, which had been churning through the brand’s hair loss prevention and growth items centered around fulvic acid, in a bind. But Shabir Daya, a pharmacist and co-founder of the United Kingdom-based e-commerce website, didn’t let the closure go unaddressed. He sensed an opportunity in it and took to the lab to create an updated version of Phylia de M. called Ful.Vic.Health.
“We used the best form of fulvic acid we could get our hands on and, then, coupled that, in the case of haircare products, with things that calm down underlying inflammation,” says Daya. He details that aloe vera, vitamin B, argan, chamomile, hops and silica-loaded equisetum for strand strengthening were added to heighten the formulas. Ful.Vic.Health’s product collection contains Fulvic Acid Shampoo, Fulvic Acid Conditioner, Fulvic Acid Mist and Fulvic Acid Elixir. Read More…