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The £5.70 Foundation With A 50,000 Person Waiting List

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    It’s every bit as good as you’d expect says Elle Turner

    *Drum roll……* The Ordinary (purveyors of brilliant, faff-free, affordable skincare) are launching a foundation. Scratch that. They’re launching two! The Coverage Foundation, a highly pigmented base that offers full coverage and The Serum Foundation, a moderate coverage with a light, serum-like texture.

    The price alone (£5.90 and £5.70 respectively), is truly commendable. But what of the 50,000 person waiting list? (Those who have pre-ordered, can expect their new beauty loot to start shipping in the next 2-4 weeks.) It speaks volumes that, since landing in the UK last year, the brand has garnered such a solid reputation for simple, effective products, that thousands are prepared to queue up for their latest creation. The question is, is it worth it? And the answer, is yes.

    The shade range alone is very impressive. Each of the two foundations are available in 21 colours over three categories. The shade name begins with a 1 for fair to light tones, 2 for medium tones and 3 for darker tones. A second number designates the depth of the shade from 0 (the palest) to 3 (the darkest) and finally, a letter P (pink), R (red), Y (yellow) and N (neutral) indicate your undertone – 2.1Y, for instance is a slightly warm medium with a yellow undertone.

    I’ve been wearing the Serum Foundation for the last few days. Natural looking, with light, but ample coverage and a semi-matte finish, it just looks like your face, but on a really good skin day – and that, I reckon, is the secret to a brilliant base.

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It’s A Skin Miracle

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    Want an anti-ageing boost? Look no further than the latest products containing the super-hydrating hyaluronic acid, says Victoria Hall

    Hyaluronic acid is one of those ingredients that is bandied about the beauty industry like its going out of fashion. It’s not. In fact, it’s just had an upgrade and your going to be seeing a lot more of it.

    For those who are not entirely au fait with the skin-quenching wonder ingredient, it isn’t a traditional ‘acid’ and won’t leave you tingling or red. In fact, hyaluronic acid is a sugar molecule that can retain between 500 and 1,000 times its own weight in water and your body naturally produces it. However, like most things, this slows down as we age.

    Hyaluronic acid keeps your skin hydrated, plump and firm, which is why it’s used in serums and face creams. Unfortunately, the molecules used by some brands are too big to get through the skin’s layers and stay on the surface, offering only a temporary fix.

    Some serums, such as The Ordinary’s, contain different sized molecules, which can provide a higher level of hydration. But until recently the only way to get the ingredient deep into your skin was by injecting it.

     

    Buy Now The Ordinary Hyaluronic Acid 2% + B5

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Supercharge Your Skincare

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    Up your Vitamin intake in the prettiest way possible.

    Vitamins. They pretty much tick all our look-good boxes. Want smoother skin? There’s a vitamin for that. Keen to take down pigmentation and reduce the signs of ageing? Yep, there are vitamins for that, too. From A all the way to K, the clever science people have found ways to infuse vitamins into face-changing products for our daily routines. Here is one of the best out there…

    SMOOTH OPERATOR Vitamin C is one of the most powerful face-freshening antioxidants around, but it’s a pricey ingredient. So The Ordinary Vitamin C Suspension 23% + HA Spheres 2%, £4.90, is a bargain, with a 23 per cent hit of the vitamin. Expect visible smoothing and a brighter complexion. Can be used before other skin hydrators.

     

    Buy Now The Ordinary Vitamin C Suspension 23%

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Super Serum & Boost Hydration

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    IF you have eye bags, spots or even a touch of sunburn, you do not have to resort to bankbreaking highend products. No matter your skincare issue, here, CARLY HOBBS reveals how to fix your face for a fiver or less.

    The Ordinary Vitamin C Suspension 23% + HA Spheres 2% (£4.90): That’s not a typo – this vitamin hit could not be more of a bargain. Vitamin C is one of the most powerful antioxidants out there to freshen our faces yet it’s hard to pop into products. This incredible blend manages a massive 23 per cent hit in a formula that can be used before other skincare hydrators. Expect fine lines to fade and a healthier complexion.

    The Ordinary Natural Moisturising Factors (£4.90): Random name, incredible abilities. This new cult alternative to your classic moisturiser is a potent blend of amino acids, fatty acids, ceramides and hyaluronic acid – AKA Team Hydration. These work together to plump and rejuvenate skin cells on the surface and lower dermis so new cells look their best. Apply with your fingers using upward sweeps to encourage added firmness.

     

    Buy Now The Ordinary Vitamin C Suspension 23%

     

    Buy Now The Ordinary Natural Moisturizing Factors

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NIOD CAIS & MMHC

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    NIOD Copper Amino Isolate Serum 5% and Multi-Molecular Hyaluronic Complex by India Knight

    I’ve written about the sciency goodness of these two before, and I will go cross-eyed if I have to explain it in techy terms again. You can search for the relevant column if you burn with desire to know precisely why everyone became obsessed with this serum when it first came out. At this point I feel it’s more helpful to tell you that this is simply the best serum I have ever used (I use it in conjunction with the MMHC).

    The reason I think this is because it has a transformative effect on the skin within days — give it five to see a real difference in tone and texture. Now, again, you shouldn’t just buy it willy-nilly; it is specifically made to help ageing skin. Everyone’s skin is ageing, obviously, from the day they’re born (bleak thought), but this is really one for the middle-aged woman — 40-plus, I’d say. It’s not supposed to regulate oil production or the like, but I find that it makes me wake up enviably matt, as if I’d cleverly powdered my face in my sleep. Available in 1% or 5% strength — I’d go for the 5% unless you know yourself to have very sensitive skin.

     

    Buy Now Niod Copper Amino lsolate Serum

     

    Buy Now Multi-Molecular Hyaluronic Complex

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The Ordinary

The Ordinary High Spreadability Fluid Primer £5.50 for 30ml

By Lisa Armstrong

  • Regulars of my beauty column in the Telegraph magazine, are already acquainted with The Ordinary which, since its debut just 12 weeks ago, is shaping up as the beauty launch the year. Unlike other beauty companies, The Ordinary makes a virtue out of using tried and tested ingredients and being honest enough to say: “They’re great. But we won’t pretend they’re new and charge a fortune.”

    This primer won’t be available for another week, but I bring it to your attention now because (a) I love it. It’s anything but ordinary and will make your make-up last longer, even slaving over Christmas lunch. (b), Ordinary products tend to acquire waiting lists. Super lightweight, it glides on like a serum, dries fast and leaves a smooth, dewy finish. tightness. No icky residue. Use it with foundation and it will last all day and behave itself beautifully by not settling into any lines or eye crinkles. In fact, what lines?

     

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