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Ful.Vic.Health

Ful.Vic.Health Trio

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How Victoria Health Filled The Gap Left By Phylia De M.’s Mysterious Disappearance – By Claire McCormack

Ful.Vic.Health Trio

  • It’s a true horror when beauty enthusiasts discover a beloved beauty product ceases to exist. For retailers, impacted financially by the disappearance of a cult offering they’ve depended on for sales, a discontinuation may be even worse.

    Phylia de M.’s mysterious shuttering left Victoria Health, which had been churning through the brand’s hair loss prevention and growth items centered around fulvic acid, in a bind. But Shabir Daya, a pharmacist and co-founder of the United Kingdom-based e-commerce website, didn’t let the closure go unaddressed. He sensed an opportunity in it and took to the lab to create an updated version of Phylia de M. called Ful.Vic.Health.

    “We used the best form of fulvic acid we could get our hands on and, then, coupled that, in the case of haircare products, with things that calm down underlying inflammation,” says Daya. He details that aloe vera, vitamin B, argan, chamomile, hops and silica-loaded equisetum for strand strengthening were added to heighten the formulas. Ful.Vic.Health’s product collection contains Fulvic Acid Shampoo, Fulvic Acid Conditioner, Fulvic Acid Mist and Fulvic Acid Elixir. Read More…

100% Pure Squalane

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Nancy Buckland Kirk puts GOW’s 100% pure squalane oil through its paces

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    There’s been a lot of buzz around squalane oil in the beauty business in recent months, so Nancy Buckland Kirk decided to shake up her skincare routine and incorporate some of GOW (or Garden Of Wisdom’s) cult favourite product into her daily regime.

    I hate to admit this, but I have been using the same foaming, facial cleanser for most of my adult life. I have tried literally everything else. I remember getting the train home from London once with a big box of Eve Lom in my handbag – I had paid for it, by the way! The revolutionary approach of a balm that you washed off was a new phenomenon. But, of course, I was always forgetting to wash the muslin cloths, and I struggle with most new innovations that are over-complicated. There are some skincare items I won’t stoop to. I can’t abide any type of face wipe. I still love a toner, although they get called tonics now. I will try almost anything, once, but keeping something as a staple is a whole other beauty ball game.

    Skincare can be terrifically expensive. There has been a huge furore recently amongst experienced beauty bloggers about really inexpensive, direct copies or ‘dupes’ of really high end skincare and cosmetic ranges. I have always thought if you want the original, go for the original if you can afford it. If you can’t, go for tried-and-tested Read More…

Vogue – The Director’s Cut

Weekly Desk Drop by Jessica Diner

Director’s Cut, the monthly column in print from Vogue’s beauty and lifestyle director, Jessica Diner, now sees an additional weekly online outpost – a selection of the products landing on her desk that then make it home into her beauty cabinet or make-up bag.

    • GoW for VH Niacinamide Serum

      GoW (or Garden of Wisdom) is a brand from Arizona that is picking up traction here in the UK thanks to a collaboration with Victoria Health co-founder Shabir Daya MPharm. The range is made up of single-ingredient serums and oils (which is quite the skincare trend at the moment) and I love it for its simplicity and good quality ingredients. “It’s for all ages, skin types, tones and it’s affordable”, says Daya. “The aim was to keep it simple without having to use several serums in order to tackle one concern”. My favourite is this Niacinamide Serum – amazing at balancing oily skin and strengthening that all-important skin barrier. A new staple.

      GoW for VH Niacinamide Serum £9

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GOW – The Brand

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#TheBrand | Garden of Wisdom

Sophisticated serums at affordable prices, it’s no wonder this modest skincare brand boasts a cult following. Here’s what you need to know about GoW: By Bridget March

 

  • GOW Glycolic

    In our new regular feature #TheBrand, Bazaar’s digital beauty director looks into an exciting and efficacious brand taking the beauty industry by storm. First up is Garden of Wisdom, or GoW as it’s known by digital devotees.

    The Arizonian-based skincare brand is far from new, but its exclusive UK launch at Victoria Health means we can access it like never before. Shabir Daya, pharmacist and co-founder of Victoria Health, worked with the skincare experts that manufacture the brand to repackage and refine the formulations for our market. The results of which only launched last month but have already become firm favourites with industry insiders.

    Unlike most beauty brands causing a buzz, in GoW’s case it has nothing to do with clever marketing (digital or otherwise), or it’s Insta-presence – which, actually, it pretty much rejects. Their own website is pretty prehistoric. So how come the cult following?

Read More…

GOW – Causing A Frenzy

Lisa Armstrong: The word-of-mouth affordable beauty brand causing a frenzy in the industry

 

  • GOW Niacinamide

    Remember how excited we all got over science-savvy, budget-friendly The Ordinary? Well, Garden of Wisdom – or GOW as its blossoming herbaceous borders of fans have taken to calling it – is generating the same buzz.

    Like The Ordinary, GOW presents as honest value for money. We’re talking basic packaging and zero marketing. Each product has been formulated with just a few ingredients so that customers can build up an arsenal of potions to target their specific needs, rather than overloading with creams that keep replicating each other’s functions.

    It’s selling purely via word of mouth, which is working a treat because the products do their job without any fuss or silicones and without being tested on animals. Try the 100% Organic Cold-pressed Argan Oil, excellent for softening and protecting all skin types, the Vitamin C 23% Serum + Ferulic Acid, and the bestselling Niacinamide Serum, which regulates oil production, soothes and calms breakouts and encourages the body’s own collagen production. Many products have the ingredients’ strength on the front, the idea being that customers can make informed choices without being given silly promises. And they’re lovely to use, with pleasing textures. I particularly like the Hyaluronic Acid Serum, which is non-sticky and effective.
    Read More…

GOW – Affordable Beauty

Sarah Jossel: Affordable beauty products you need to know about

 

  • GOW Vitamin C 23% Serum & Ferulic Acid

    I’m done with the summer sales. Last night I put five frocks in my basket, just because. The worst was a burgundy appliqué strapless mididress that I almost bought. It had been reduced from £900 to £295. Bargain, right? The site said it was my last chance, so of course I swiftly started to type in my credit-card details, but then I realised I have absolutely nowhere to wear it. I’m sorted for my ten (hundred) summer weddings, so I’m panic buying, not practical buying.

    Sales can make you do silly things. That’s why today’s column is dedicated to affordable and brilliant products: ones that work hard without robbing you of your income, that will last for ages, and will give you results.

    Let’s start with Garden of Wisdom. Ignore the flouncy, fluffy name and the dated green website. This Arizona-based brand, dubbed the natural alternative to the Ordinary, is making a name for itself as the go-to skincare range for powerful ingredients without gimmicks and high prices. (You can see why it’s being compared to the Ordinary.) It’s brilliant for sensitive skins as the ingredient list is tiny. Read More…