Welcome to the November newsletter where we introduce you to Biocol Labs (head-over-heels excited) and new product releases from Ameliorate and BioBelle (of ‘I Woke Up Like This’ fame). We do the feedback on LixirSkin, which I will tell you right now is completely sensational and I also report on the Beauty Bible Awards, where one brand absolutely swept the board with 14 awards (FOURTEEN!). There is a Podium moment too, but first Biocol and I honestly can’t remember the last time I led a newsletter with health, but I am now, so let’s do it:
Even with the launch of many award-winning skincare and beauty products, we are still predominantly health-driven; it is at the very core of what and who we are and of course in turn it translates into skincare products, but I’ll touch on that later. In the very early days of VH I had a dream. I couldn’t understand why the packaging of health products was so dire and I was the one who was going to change all of that. I felt passionately about it, but I grew up rapidly. Of course it is totally irrelevant what the packaging is all about; if the efficacy and therapeutic dosages are questionable then what on earth is the point of being cute. And then (15 years after the event) Biocol landed on my desk and my heart nearly stopped beating. Read More…
Originally a stand-alone brand launched under the DECIEM umbrella in 2013, Inhibitif has, of this very moment, become part of The Chemistry Brand. The brand is focused on reducing the apparent quality, thickness, density and speed of unwanted hair regrowth so as to minimize the need for frequent hair removal and to minimize the recurrence of ingrown hairs.
The brand’s joining The Chemistry Brand family coincides with its third generation of technology advancement, which combines improved efficacy and unprecedented speed to achieve visible results. We could have launched the first generation of Inhibitif, we didn’t. The second generation came along and I still wouldn’t list it because there were several things I was not happy about, so I told Brandon that the rest of the world could do it because I wouldn’t. And in that moment, the third generation was created.
As most of you know, if I’m going to write about products they have to be ‘best in class’, they have to do what they say they will do and after extensive research, development and testing, which has taken some time, we are now globally launching that third generation of Inhibitif and these products really do change everything in the hair removal category, in a rather pioneering way.
That said, I am going to give a brief overview of the brand and the products to date to give a deeper understanding of my comments above: Read More…