Sarah Vine is the beauty editor, columnist and feature writer for The Times and has recently launched her own health and beauty website, www.getthegloss.com.
What are your views on the ever-changing media landscape?
It’s about being flexible and open to new technologies and the possibilities they provide. From a professional point of view, the internet allows writers to reach a much wider and culturally broad audience; it also allows for unprecedented contact with the reader.
Some find this daunting; I find it hugely stimulating. Culturally, I think the internet gives women a greater chance of shaping the world around them, of having real influence via social networking sites. Today’s generation of mothers and daughters can finally join the national conversation, for so long dictated by the male establishment.
Your weekly beauty columns are laced with humour, what is your take on beauty?
That it’s natural to want to look your best, but that you should never become a slave to the mirror. It was Helena Rubinstein who said “There are no ugly women, only lazy ones.” I think she must have been a bit nuts.
Beauty editors are literally bombarded with products, so what does it take for a product to appear in your column?
It has to work. I try everything I write about, and if it doesn’t work it doesn’t get in. Or I’m rude about it. Read More…