About Nicola Elliott

Posts by Nicola Elliott

My Lightbulb Moment


I’m often asked about my ‘lightbulb moment’ for creating NEOM and it is a pretty clear memory to be honest. I remember back in 2005 walking to the end of the road where I then worked and literally stopping in my tracks not knowing whether to turn right and stock up with products I knew were full of beneficial, chemical free ingredients at my local Planet Organic, or to turn left and treat myself in Selfridges Beauty hall. I thought at that moment how crazy it was that I had to make that choice and decided I wanted something that was not only 100% natural, organic where possible and minus all those nasties, but perhaps most importantly for me, something that really did smell divine , feel amazing and look fantastic…something to make me feel a million dollars. Like beauty products should do. Read More…