About Jo Fairley

JO FAIRLEY is co-author (with Sarah Stacey) of the world’s bestselling series of beauty books, The Beauty Bible (most recent title: The Anti-Ageing Beauty Bible. She edits (with Sarah Stacey) the accompanying website, www.beautybible.com. A former magazine editor (Look Now, Honey), she has freelanced for everyone from The Times to YOU Magazine where for nine years she was Beauty Editor. (And has written about everything from Romanian orphans to sumo wrestling, via interviews with Yul Brynner and Bette Davis.) In 1991, Jo also co-founded Green & Black’s with her husband Craig Sams, and – in a continuing spirit of enterprise – opened an 11-room boutique wellbeing centre, The Wellington Centre, in their home town of Hastings. For fun (and reflecting her enduring love of fragrance), Jo – several times winner in The Jasmine Awards (the fragrance industry’s ‘Oscars’) - writes a scent blog, www.thescentcritic.com.

Posts by Jo Fairley

Why We All Need A Telescope And A Microscope

pink pencils

We all need heroes in this world, and one of mine – notwithstanding the fact that she went to jail for insider trading – is Martha Stewart, creator of a homewares and mega-media empire in the States. It’s not because of her gorgeous floral arrangements, or her gardening tips, or the drool-worthy recipes in Martha Stewart Living, her glossy lifestyle magazine. (Sad but true: being a great believer in the power of home-making – as a solace not just for self, but for the family and much-loved friends who gravitate to ours – I still have every issue ever published, which means over 20 years’ worth!)

I like the way Martha’s made a business out of style, and taste, and reassured me that just because I may want to decompress from a week of 18 hour days by organising my linen closet or my gift-wrapping supplies, that’s OK; it doesn’t mean I’m not intelligent, and it doesn’t mean I’m not a feminist. It means I just like things to be nice, too.

But what I really admire Martha for is an excellent book that she wrote called The Martha Rules. It’s a brilliant how-to book for women, in particular, setting out on an entrepreneurial journey – so good, in fact, that I’ve gifted it to lots of young women embarking on start-ups. But the lesson I really took away from it is the importance of having two tools: a microscope and a telescope. Martha was referring to business – and how important it is to step back from working on the detail, to look at the bigger picture and how your business sits in the wider landscape. But what I took away from that book – and what I try to apply to my life, not just my ventures – is the telescope lesson.

Today, all of us spend our lives fixated on tiny screens, on problem-solving, on figuring out a way to deal with one crisis after another, whether it’s a sick kid who unexpectedly throws a spanner in the works (or rather the working week), a broken dishwasher (my current domestic status update), a lost bank card (er, actually also my current status update), whatever. Entire days – no weeks! – can disappear, simply dealing with everyday life, without us ever taking a moment to stand back and look at that bigger picture.

And it’s just so, so vital to do that – because it’s only by looking at things from afar that we realise a) what’s really important in life, and b) what needs changing. Fact: life is short. Way too short to spend it mindlessly dealing with trivia (trust me, nobody’s going to go to their grave wishing they’d spent more time on Twitter), or lurching from one crisis to another, or generally watching the days slip between our fingers. And this isn’t just about stopping to smell the roses (or right now, the lily of the valley which are flourishing near my back gate and I’m spending too little time up-close-and-personal with). How often have you read about someone with a life-threatening illness talk about how it was such a wake-up call, and it made them realise what really mattered (whether that was spending time with family or a partner, or quitting a job they didn’t enjoy, or maybe even ticking that climb up Kilimanjaro off the bucket list)? Answer: all too often, because for many of us it’s only when something dramatic happens that we get to look down that telescope.

So: how to do that more often? Well, one way is meditating. I’ve written about that before – and personally, I now swear by an app called Calm (check it out at calm.com). For ‘big picture’ stuff, perhaps think about taking an actual course in meditation – not just because it’s a great way to learn to focus, but because there’s something about signing up to learn anything that can make us think: ‘Shouldn’t I be finding time to do more of this, in my life…?’ Which can perhaps nudge us to do more new things, rather than just more of the same.

Holidays are great for ‘big picture’ stuff, too. (As in, perhaps: ‘Do I really want to be doing this stressful/unenjoyable/dull job that I am going back to next week/in a fortnight – or should I be thinking about looking for other challenges and new opportunities?’) For me, though, it’s daily walking that helps me with the big picture stuff. Almost as if I’ve got an invisible telescope packed in my pocket, alongside my phone and house keys.

Recently, I had a big challenge with one of my ventures. A tricky conundrum that nobody could seem to solve – not business-threatening, but something that needed a new approach so we could move forward when we’d been going round in circles. One morning, partly because it was just gloriously sunny, I absented myself from the office and my team and took myself off for a long, blustery, blue-skied seaside walk. A few miles. Instead of whiling away my morning answering what always feels like a deluge of e-mails, I chewed on my metaphoric pencil, as I put one foot in front of the other – and hey, presto: after a mile or so, I had the required brainwave. Ta-dah! I took the solution back to the team, we actioned it – and could move forward again. But I absolutely, 100% know that wouldn’t have happened if I’d been at my desk, sweating the small stuff and dealing with detail.

So I invite you: make this the month you invest in yourself – and your life – by trying to spend time looking at things from afar. After all, if Galileo could discover the moons of Jupiter (and more) by staring down his telescope, what heavenly future can you make for yourself, just by spending a little time standing back from the world…?

PS. In her intro to The Martha Rules, my hero Martha does acknowledge the jail term and the lessons it taught her – so it’s not like she’s brushing that under the carpet with some posh broom! She’s clearly not proud of what happened. But I also admire that she didn’t let a huge, image-damaging incident hold her back. Which might just be fodder for a future editorial, I suspect…

Everything You Ever Wanted To Know About Perfume

toppled empty perfume bottle

A couple of weeks ago, following in the footsteps of Shabir, I did a fun-tastic Facebook Live with Trinny Woodall. Formerly one-half of ‘& Susannah’, she is now a Grade A beauty expert, bringing that same famous critical eye to all the beauty products she reviews – often HILARIOUSLY, by the way, but always informatively. What is less well-known is that she adores perfume, so we’d been workshopping the idea of me sharing the knowledge I’ve acquired over the years – which have led me down the path of founding The Perfume Society – with Trinny’s audience.

 

Boy, did we have a blast. (You can watch it on her YouTube channel – IN MY BATHROOM… with Jo Fairley.) I spent a lot of the hour-long chatathon answering the sort of questions that I hear time and again, about fragrance. So I thought for this month’s editorial, I’d address some of the things that people consistently seem to find most baffling, about scent. Read More…

Ayurveda: What Your Dosha Can Say About You

Ayuvedic tea

Health fads may come and go. But you can’t really argue with a mind-body health system that’s been around, so it’s said, for up to 5,000 years, when Indian monks were seeking new ways to be healthy. (For translation purposes, ‘ayur’ means life force, or vital energy, while ‘veda’ means science.)

Now, I’d always been interested in Ayurveda – in a magazine-reader-fun-questionnaire sort of way. You’ve probably done one yourself: answered a list of questions asking about body shape, energy levels, preferred foods, whether or not you tend to feel hot and cold, etc. I’d figured out that I was classified as ‘pitta’ – but never taken it much further than that. (Pitta is a ‘dosha’ – basically, doshas are your constitution. The other two are vata and kapha, more of which anon.) Read More…

A Shed Of One’s Own

beach huts

If Virginia Woolf was writing today, she could well have titled her famous essay A Shed of One’s Own, rather than A Room of One’s Own. With property prices the way they are, the chance of having the luxury of an entire room to yourself are pretty slender – at least until those human fledglings fly the nest and you can cartwheel naked round the kitchen to The Rolling Stones to your heart’s content. But for most women, it’s still hugely important to have a place to go at home – and increasingly, that’ll mean at the end of the garden – where we can get away from it all for some ‘alone time’.

This is hard when you’ve children careering around, a husband who can’t so much as scramble an egg or work a washing machine, elderly and befuddled parents – or, in my case, when you have people who come to work in your house every day. So, going beyond ‘me-time’, I am a great believer in carving out some ‘me-space’. It might be a nook off the kitchen. A corner of a bedroom. A desk or a chair on a landing. Or – the dream – a shed. Read More…

Apps That Can Make You Happier

floatinf island meditation

There are those who say that being wedded to our phones is bad for our mental health. But – notwithstanding the fact that in 2018, I am setting a time for a maximum of five minutes on social media at any one time (to avoid being sucked ever deeper into that rabbit hole) – I actually think that our phones are good for our minds, bodies and spirits, too.

OK, your phone is not an ashram. It’s not a yoga class. It’s definitely not a shrink. But I definitely think it’s perfectly possible to change your smartphone from a time bandit to a life-enhancing gadget. Personally, I rely on several different apps in the course of a single day to de-stress, to take some time out from the frenetic pace and just chill, to sleep better – and even to up my fitness levels.

Read More…

Never Too Late To Learn

beauty-tips-jan-18-3

Hands up who hated school? I’m rather anticipating a sea of hands, here – but mine will probably be the most eager, the one reaching most determinedly sky-wards – because pretty much as soon as I’d learned to read, I was over mine. Upshot is I left at 16 with a total of six ‘O’ levels to my name (and one of those was Art), leaving a pair of grey school knickers hoisted up the flagpole as my ultimate farewell gesture while I skipped, danced and cartwheeled down the street. Marking the occasion with a final, joyful flourish by carefully placing my loathed school straw boater hat under the front wheels of a 119 bus.

I then, however, enrolled in what we all call ‘the university of life’. There are those who don’t know what they don’t know – but I did know what I didn’t know. So I became a human sponge, determined to make up for my lack of qualifications by spending time in the world’s art galleries and concert halls, convinced that travel itself also broadened the mind. But formal learning? Not my thing, I was always convinced. Read More…