About Gill Sinclair

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Posts by Gill Sinclair

April Newsletter

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Welcome to the April newsletter where we launch Colours by The Ordinary; this is the newsletter that I never thought I would write. I have always said that we would never do colour on VH, we are health, we are beauty, we are not colour. The market is saturated; in each and every moment new lipsticks, eye colours, mascaras and foundations are launched, mostly with huge marketing budgets behind them. But then we launched The Ordinary and everything changed.

I will do an update on The Ordinary later in the newsletter, but for now I am going to talk about Colours and then we will head into several health issues, the pretty inevitable death of another product, we do news and feedback and we have a treat from Margaret Dabbs. Let’s do it:

Colours – The Ordinary

Before anything, I just want to say that the concept of The Ordinary remains one of the most important ‘missions’ we have ever done. It is far more than just ‘selling’ skincare products, it is a way of being able to deliver extremely potent formulations with honesty, transparency and integrity at a price point that reflects the true cost of commodities. Read More…

March Newsletter

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Welcome to the March newsletter where we launch three new products from The Ordinary (please let there be enough for everybody!), there is a new launch from Sarah Chapman, we introduce you to Conscious Water and we take a look at several common health concerns. We also cover off the ongoing news about Vitamin D and there is a treat from Phylia, so together with all the usual news and updates, here is another fully loaded newsletter and somewhere amongst all of this I have a miniature rant and additionally I jump onto The Podium for a moment or two; let’s do it:

The Ordinary: The Acids

We continue The Ordinary journey with the release of three new products, two of which will be arriving at the end of this week, all things being equal, and the third will follow a while after – start getting excited! They are Glycolic Acid 7% Toning Solution, AHA 30% + BHA 2% Peeling Solution and Salicylic Acid 2% Solution (this is the third product referred to above). There is no preamble from me, I am going straight into the descriptions of each of the products, with a little help from Brandon; all I ask is that you read about and use these products very carefully because the formulations are incredibly powerful: Read More…

February Newsletter

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Welcome to the February newsletter where we release more new products from Inhibitif and The Ordinary, there are also launches from iS Clinical and Sarah Chapman and we reveal the next supplement in the amazing Florassist collection. We will also be taking a look at gut health, there is a section on eye health and then we do news and feedback where I have a few things to talk to you about. On with it:

Inhibitif

We launched the third generation of Inhibitif on the January newsletter. Because these products are specifically focused on reducing the apparent quality, thickness, density and speed of unwanted hair regrowth, we knew that a range of products formulated to help minimise the need for frequent hair removal and the recurrence of ingrown hair would be important. Unwanted facial and body hair is a massive concern for so many, so two things here. The first is an email I received, which I am replicating in full, which really says it all and I have nothing to add; underneath I will write about a new addition to the Inhibitif range. When I wrote about this on the most recent Addicts Bulletin, the orders started flooding in, so let’s go: Read More…

January Newsletter

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Hello and welcome to the January newsletter; we start the year with some new and exciting news from DECIEM in the shape of three rather fabulous products; we have new product launches from Aurelia, Viridian and Ojamin (which some of us have been secretly drinking over the past few weeks). We are also going to throw the focus on some health concerns, there is a new product for the insomniacs amongst us and in an ongoing series, I announce the death of a product. We will also be doing news and updates on The Ordinary and NIOD, so let’s go: Read More…

December Newsletter

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Welcome to the December newsletter, the last newsletter of the year and what a year it has been. Traditionally this newsletter has always been the bonkers one where I appear to take leave of all my senses, review the year and then fill the entire newsletter with gifts and treats. Except I have a problem, and it’s a very good problem to have; the year has been dominated by NIOD, The Ordinary and most recently Stemm.

So I’m changing things around; we are going to begin with two new product launches, both of which I wrote about on the most recent Addicts Bulletin (hello VH Addicts!); I said that I wasn’t going to launch one of them to the rest of the world until January, but it sold out within a few hours of me writing about it, so I’m eating my words (not for the first time) and putting it on here because it’s important; oh and it’s back in stock, which helps!

Following through from that, I am going to highlight some of our bestselling products of the year and then I will follow through with news and new launches from The Ordinary. That done, we are going to head into some special treats, interspersed with some interesting products, so please read very carefully; each of these treats are limited editions and once they are gone, they are gone, so please check our site for updates. Let’s go: Read More…

November Newsletter

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Welcome to the November newsletter where we launch one new product from NIOD, we release some more products from The Ordinary and basically I am not sure what on earth I was thinking when I thought it was a good idea to launch two major new brands and a new product, The Ordinary, Stemm and Florassist, within four weeks of each other. But we did it and this newsletter is going to go behind the scenes of what has happened over the past few weeks with some updates, so please read carefully. We will also be throwing the focus on three health concerns, heartburn, energy (or lack of it) and Premenstrual Syndrome (PMS). But first, Voicemail Masque:

Voicemail Masque (VM) by NIOD

This has been a long time coming and every time I think of (and use) VM I start laughing. There is no doubt in my mind that this is the most ‘famous’ of all the NIOD products in terms of intrigue. In May of this year NIOD was one and to celebrate its first birthday, Brandon and I gifted VM as a lab sample to everybody who ordered a NIOD product on the day the May newsletter was released. There were thousands of you.

We didn’t tell you its name, we gave you no information whatsoever except that it would launch later in the year and that you should use it at night-time. It then developed a life of its own. In a moment of extreme madness we decided to run a ‘guess the name’ competition on our Instagram page, which turned into an eight hour (it felt like 80 hours) ‘happening’, but we eventually got there after I started to post some heavily loaded cryptic clues, basically because I was tired and wanted to go to bed!

Because of the extraordinarily high volume of positive feedback, we put VM on pre-order, but told everybody it wouldn’t be released for approximately six months. The wait list reached such epic proportions and I couldn’t bear it, so we fulfilled all the orders on the wait list and then promptly took it off our site. So that’s the update. Now it’s here and this is what VM is all about: Read More…