Hello and welcome to the April newsletter where we take a look at some rather fabulous new products, most of which are now on my must-have, must-take, must-use list. It’s all looking a bit tragic for Shabir who literally despairs of me at times (actually most of the time), but he keeps stashes of products behind his desk and thinks that I don’t know, but I do. Vindicated.
So we go straight in with the new products, followed by new releases from Ameliorate, Hayo’u and Ilapothecary, all the latest news and updates, another wait list scenario (this one’s a global shortage), an announcement (of the humbling kind) and of course this month’s feature articles from the editorial team.
And one more thing; my special thanks to Victoria who became ‘me’ and wrote this month’s Addicts Bulletin, which I shall crib further down this newsletter. I have no shame. None. The truth is that I was in LA and despite her telling the Addicts that I was probably sitting by the side of the pool, I was actually working and the first two products are living proof of that statement. Let’s do it:
IoniCell (For Women)
Shabir, who was with me in LA, nearly fell on the floor when he saw this product and when he did the research in his ‘guru pharmacist’ kind of way, he went a whiter shade of pale and could barely talk. This is it, he said, this is it. Fulvic Acid for the world. Well not entirely for the world, because this has been formulated for girls. Glory be us.
I have been writing about Fulvic Acid for several years and have always known that one day it would totally explode onto the market. I think the moment may have arrived, so please read on because this clinically validated ionic fulvic acid complex has been formulated for cellular health and energy, healthy blood glucose levels and stronger hair, skin and nails in a rather remarkable way.
IoniCell helps protect against cellular damage; it helps increase cellular energy; it helps enhance nutrient absorption (which basically means that it ramps up the effectiveness of all other supplements); it helps increase collagen formation (yes, there is a collagen God!); it helps improve skin texture, the appearance of hair and also helps increase nail growth and strength. On top of all of that, it is a powerful natural antioxidant and it helps detoxify cells too.
A few words on each of its functions, all backed up by a White Paper, which can be accessed on the product page:
Cellular Damage: This can occur when excess glucose in our bodies form ‘rogue molecules’ which travel through the bloodstream attaching to and creating damage to the cells. This is known as glycative damage and it is thought that IoniCell can help reduce the potential for that damage by up to 50%.
Cellular Energy: IoniCell has been shown to help increase mitochondrial metabolism by up to 50%. The mitochondria is the part of the cell known as the powerhouse (or engine) as it takes in nutrients and helps create energy for the cell.
Nutrient Absorption: This supplement is highly bioavailable and it has the ability to penetrate membranes, including cellular walls. It contains up to 65 naturally occurring ionic minerals and trace minerals that are carried into each cell.
Powerful Antioxidant: IoniCell is ionic, which means it carries an electrical charge which enables it to help neutralize free radicals that can cause potential damage.
Detoxifies Cells: Once IoniCell penetrates the cell, it helps detoxify the cell by attracting heavy metals that may be present and helps remove them from the cell.
Shabir thinks that all of the above points are vital to our wellbeing and of course I agree with Shabir, but I’m rather excited about the research that shows that IoniCell can increase collagen formation by up to 30%, it can help increase skin texture by up to 33% (oh my), it can improve hair appearance by up to 14% and apparently it can help increase nail growth by up to 142%. I’ll take that. Actually I would take it if the stats were reduced by 50%, such is my belief in this product.
As many of you know I have, at times, written about next-generation supplementation and declared it as a must-have for certain health concerns. It is a rare occurrence that I declare a must-take for each of us, but I’m declaring it and if I could only take three supplements for the rest of my life they would be Hyaluronic Acid High Strength, Mega Probiotic ND and IoniCell.
IoniCell (For Women) £20 for 60 Capsules (Dosage 1-2 daily – I take two – of course!)
Thyme Out – Compromised Skin Conditions
Thyme. This herb, in its medicinal context, has been used since ancient times for its remedial qualities and is known to heal a plethora of wounds and skin conditions.
So please let me introduce you to Thyme Out, the tincture that is cold steeped for several weeks with organic thyme to draw out the healing qualities of the herb with pure Aloe Vera loaded into it for optimum skin smoothing.
Thyme is anti-viral, anti-fungal and anti-bacterial and it is often said that virtually every skin issue can be traced to a source of viral, fungal or bacterial origin. Hormones, allergies, stress and diet can all lower the body’s natural defences against these sources, but they are generally not the cause of skin issues. Thyme is also a powerful anti-inflammatory, so it is important to counter the source of inflammation and it does that extraordinarily well. I know because I put it to the test, but more on that later.
Various studies have been carried out on the efficacy of thyme, but perhaps the most significant is a study that was carried out at the University of Leeds where it was shown that a generic thyme tincture was significantly more powerful at killing Propionibacterium acnes, the bacteria that causes acne, when compared to the chemical Benzoyl Peroxide, which is often prescribed for acne and can of itself create irritation. This is major headline news for acne sufferers and with adult acne on the rise, we are unequivocally recommending that you try Thyme Out to help ease your skin.
But that’s only one part of the story because thyme has also been shown to help resolve skin conditions such as eczema, psoriasis, rosacea, dermatitis and fungal conditions such as foot fungus. I am always quite wary when I write about inflammatory skin conditions such as eczema and psoriasis because it is so often the case that a product that works for some, may not work for all. Years of experience has taught me that, but then as if I needed it (why, why, why), I suddenly developed eczema on my left hand while I was in LA.
I don’t know the relevance of it appearing on my left-hand, no doubt there is some deep meaning to that, other than I am left-handed, but although I am prone, I haven’t had eczema for several years. And then Thyme Out appeared in front of me, as if by magic. So I sprayed it on and almost immediately that dreadful itching stopped. Relief. And then the redness disappeared. Spray, spray, spray and within 48 hours the eczema was gone. Banished. And it hasn’t come back. In awe. Do try. Thank you.
Thyme Out £18 for 200 ml (it comes with a cute little refillable spray)
Balm-Gel Cleanser by Harborist
My God. The words I uttered (to myself) about twenty-five times when I was testing this product. A new niche skincare brand, a new product and I’m not sure where it came from (in a spiritual sense) because I certainly wasn’t looking, but it arrived onto my desk, into my bathroom and into my life.
Now we all know how much I love supporting niche brands, but this is so niche there is only one product in the range at the moment, with more to follow a few months from now. But never mind that, if this was the only product ever created for the brand I would still be dancing the dance of all dances because it is amazing and although it was created for incredibly sensitive skin, it can (and should) be used by all skin types.
It is often said that the first-ever product created in a range is the hero product and I think Kate Porter, founder of Harborist, will agree with that statement. And a hero it is. Created from a desire to deliver natural skincare products that deliver results, not irritation, Kate’s ethos is incredibly simple: the power is in the combination of ingredients, not the number you use and I think we can all subscribe to that.
So into the bathroom I went. I had already tested the formulation on my hand because my skin is touchy, touchy and there are very few skincare brands that my skin will tolerate. All you do is use one or two pumps of the balm/gel and gently work this onto a dry face, you can add a drop of water at this stage if you feel the need, I didn’t. The texture is incredible, it could almost be an oil, but it isn’t, it just melts into your skin removing every trace of make-up in its wake and then you splash your face with warm water and the gel transforms to a milk. At this point I was convinced it was blended by an alchemist of the super-natural kind.
And my skin was glowing. Never one to hold back, I proceeded to cleanse my skin for a second time and then a third time. Of course it didn’t need it, but I wanted to repeat the experience over and over and so that’s what I did. Gone are the days when we just buy something and passively use it; engaging with the process has an almost ritualistic feel about it. I remember writing several years ago that I kissed and thanked the products I truly loved. There is a whole lot of kissing going on right now. Respect Kate, total respect. Wow, what a product.
Balm-Gel Cleanser £25 for 100 ml (Vegan and Cruelty Free; Ingredients Listed on the Product Page)
Ameliorate Intensive Foot Treatment
Excitement. A new product launch from Ameliorate is always an occasion to celebrate, so please say hello to Ameliorate’s Intensive Foot Treatment, which I’ve been secretly loving for several months courtesy of the much-coveted lab samples. Time to share.
Designed and independently tested on those with cracked heels and rough, dry, hard thickened skin, this overnight cream will work miracles (a word not to be used lightly) in devouring hard, dead skin with consistent use. Proven to moisturize for up to 12 hours, it is loaded with Urea and Lactic Acid at optimum levels and it really does live up to its promise. Actually, when has an Ameliorate product not lived up to its promise.
For best results the Intensive Foot Treatment should be massaged into the feet and cuticles and left on overnight. For an even greater impact it is recommended to wear a pair of cotton socks (passion killers) to amplify its moisturizing potential. If you really want to go for it, then re-apply in the morning.
By way of a side note, the formulation also contains Farnesol, a deodorizer which helps prevent foot odour, which is the first double whammy. The second double whammy; drench your hands with the fabulously amazing Intensive Hand Treatment, put on a pair of cotton gloves and go to bed. On your own would be best!
Intensive Foot Treatment £15 for 75 ml; Intensive Hand Treatment £15 for 75 ml
The Joy of Dog by Tina Gaudoin
When I first read Tina’s article on living with an autoimmune disease, which we published on last month’s newsletter, I knew that it would touch and help so many people, including Tina herself and the response was completely phenomenal. The comments, the emails, the phone calls, we could all relate in some way and her words were powerful in their delivery and powerful in a healing context.
Such is the importance of the work we do and we do it together. We trust, we support, we are here. Each of us. For each other. A token of this is that Tina was approached by two newspapers asking if they could syndicate her article. I don’t know when and if this will happen, but I think the article is important in so many different ways, I would want the world to read her words.
And after reading about Tina’s dismay about people suggesting she eat kale, a readers dietary suggestion resonated with her and she has successfully incorporated this into her diet. Tina thanks you. I thank you. This month she writes about The Joy of Dog. Last month we embraced Tina, this month we embrace Maud too.
VH Editorial: The Joy of Dog by Tina Gaudoin; What It’s Like Living With An Autoimmune Disease by Tina Gaudoin
Spiritual Bathing – The Hayo’u Method
Water is revered the world over to cleanse us, both spiritually and physically. Water allows us an interplay between the physical and metaphysical due to its ability to absorb vibrational energy. In religious life this is reflected in water-based cleansing rituals and in society it has manifested in bath houses, hot springs and more recently in the modern-day spa. These are the words of Katie Brindle, Founder of the Hayo’u Method, which I have written extensively about over the past two newsletters.
To recap, inspired by Chinese medicine, Katie founded the Hayo’u Method to enable people to master their own health and her work is based on a little known, but central aspect of Chinese medicine called Yang Sheng, which means ‘nurture life’. And nurture we will, in the form of bathing, replicating the traditional Asian bath house experience in the comfort of your own bathroom.
Chinese medicine believes that mind and body are connected, so even a simple shower or hand-wash, if practiced correctly, provides the perfect opportunity to relax and restore the body in a profound way. It is often said that some of our best thoughts are given when we are in the shower, but bathing is crucially important in Chinese medicine and that is where we are going to throw the focus.
In the bath houses of China, a specific routine is followed, twenty minutes soaking in a very hot bath, followed by a cold shower to help reduce inflammation. This is followed by exfoliation, focusing on the groin and armpit regions, which stimulates lymphatic drainage to help excrete toxins.
Immediate immersion into a very hot bath is not advisable, instead get into a nice warm temperature when the bath is about a third full, then increase the temperature slowly as you sit. As the water temperature rises the sympathetic nerve becomes predominant, blood pressure, heart rate and blood sugar levels will all rise. Then, to correct this condition, the parasympathetic becomes predominant, blood pressure decreases, heart rate goes down and blood sugar also comes down, allowing the body to repair itself.
Traditionally different temperatures would be employed depending on your physical health. The more extreme the temperature, the more powerful the benefit, but only if you are in good health. If not, choose a gentle fluctuation and this is really important if you have high or low blood pressure, skin issues or you are pregnant as examples.
The Hayo’u bathing products have been designed using iconic Chinese ingredients, which combined with passive heating and breathing techniques help lower inflammation and stress in the body. The products:
Bathe-Rite Bath Minerals: A blend of Himalayan pink salt, lotus flower and Frankincense, the Hayo’u Mineral Bath has been formulated to work best with the extended Rescue Breath Ritual. This is an extraordinary easy and quick ritual, a video of which you will find on the product page. Back to the mineral salts, dissolve two handfuls into warm water and immerse yourself for at least 20 minutes.
There are many of us (the girls!) who have been doing this ritual for a few months now and to say we are impressed is an under-statement. You may wish to complete the process by performing the Body Restorer Ritual using the Hayo’u Body Oil to help induce a deeply relaxed state. We do.
Bathe-Rite Bath Minerals £42 for 500 grams
Hayo’u Mineral Wash: Blended with the same ingredients as the Bath Minerals, the Mineral Wash is a concentrated formulation to use in the shower to maximise the benefits of the Reset Ritual, details of which are on the product page. It has been specifically designed to help you feel deeply refreshed and energized at the start of the day. It can also be used as hand wash.
VH Editorial: The Art of Bathing by Victoria Hall; Hayo’u Bathe-Rite Shower Minerals £30 for 250 ml
Before we move on, I just need to tell you that I was rolling on the floor laughing. It takes a very special kind of talent to launch a product, the Body Restorer, which amongst other things, targets cellulite on the day when severe snow blizzards hit London. And yet, the Body Restorer totally rocked it. That one goes down in the VH book of memorable occasions, of which there are many.
Body Restorer De-Stress Body Tool £35; Treat-Rite De-Stress Body Oil £40 for 100 ml
I studied numerology extensively more than 20 years ago; I am totally fascinated by ancient rituals and traditions and I am writing about this as a prelude to the latest launches from Ilapothecary where each of the products are based on a belief in the divine and mystical relationship between a number and its symbolism, associations and inherent power. Ilapothecary uses this study of numerical value to reinforce and establish the intent and effectiveness of each product.
Each number has been expertly matched to a corresponding item of parallel purpose. Denise Leicester, the founder of Ilapothecary, believes in living with intention. She believes her products can change how you feel and those of you who have been using her products will understand this because they do make that essential difference and that is so important when you are dealing with emotional wellbeing.
Pythagoras, the Greek mathematician, is said by many to be the originator of numerology, although the actual origins of numerology are thought to go further back to Kabbalistic disciplines, which are widely practised today. In her article on Numerology, Victoria takes a more in-depth look at numerology, guiding you to work out your life lesson number and its meaning. Together with Denise, I invite you to find your number and find yourself perhaps.
VH Editorial: What Is Numerology by Victoria Hall
Following the huge success of ilapothercary (standout products being the powerful Beat the Blues mist, the dreamy Magnesium Amethyst Bath Soak and the rebalancing Speak Your Truth roller), we are now launching the room-transforming Diffuser Ultrasonic Dispenser and three spectacular diffuser oils.
For those who see themselves as candle rather than diffuser people, don’t scroll down too quickly as this is truly worth exploring. First and foremost, the Diffuser Ultrasonic Dispenser is more than just your run-of-the-mill reeds and it’s another one of those one-off purchases. It purifies and scents the air surrounding for hours and all you have to do is add three drops of your chosen oil to water and the dispenser does the rest.
And of course when Victoria wrote the above words on the Addicts Bulletin we sold out of the diffusers within 48 hours. Thankfully they are now back in stock, which means I can surreptitiously bring another two of them home. Different rooms, different blends, different moods. This is about as close to living in a spa as it gets from an aromatic point of view. Sadly I do not have a team of masseurs living with me. Must work harder!
ilapothecary Diffuser Ultrasonic Dispenser £55
Now onto the oils. If you’ve tried Beat the Blues mist or the Speak the Truth roller, you will be accustomed to Denise’s ability to create the most magic blends and this does not disappoint. The slightest whiff of Dream Space Diffuser Oil, a cocktail of vetiver and spikenard, and your shoulders drop and the tension around your brows softens. It’s the perfect tonic to a stressful day and it’s safe to say we’re addicted.
Dream Space Diffuser Oil £25 for 20 ml
In keeping with its name, Transform Space Diffuser Oil quite literally transforms the atmosphere in your home with a clever concoction of palsanto (a sacred Mexican wood) and bergamot. The uplifting scent is ideal for refreshing your home at the weekend and blowing away any cobwebs left over from the previous week.
Transform Space Diffuser Oil £25 for 20 ml
Last, but by all means not least, Create Space Diffuser Oil. Denise has blended cooling and clearing blue chamomile with the warmth of sandalwood to help inspire creativity on those days when you can’t stop procrastinating and need to focus. This is wafting all over me as I’m writing this. Please cover me with creativity, I’ve still got two or three pages to write!
Create Space Diffuser Oil £25
How To Improve Your Energy
Following on from the new product launches from Hayo’u and Ilapothecary, the very incredible Carolyn Asome has written an amazing article about energy. We are talking vibrational energy, which of course taps into the theme of the past three newsletters. Carolyn is one of life’s ‘radiator’ people, which she describes so poignantly in her writing. When I wrote on the last newsletter that we all stand as one, we truly do.
VH Editorial: How To Improve Your Energy by Carolyn Asome
The Health Benefits of Green Tea – Origine 8 Green Tea
The Chinese have been aware of green tea, and its health benefits, for over 4000 years. Green tea is the beverage of choice in China, Japan and Korea and today green tea is widely consumed around the world by millions of people who enjoy it for its various health benefits. Thousands of clinical studies and published research indicate that green tea helps vitality, mental focus and aids detoxification. Green tea is also recommended as a supportive aid in diabetes, heart disease and weight management.
Green tea contains naturally occurring compounds called polyphenols. Within this group of polyphenols are flavonoids called catechins. The most powerful catechin is epigallocatechin-3-gallate, EGCG, which is a powerful antioxidant, more powerful than vitamins C and E. EGCG has been shown to have a highly protective role within the body.
And onto a new supplement, a next-generation green tea supplement. Shabir and Victoria are having a total love fest about this product and they are both addicted. So what is so special about this supplement – read on:
Important as it may be, EGCG is just one catechin and green tea actually contains eight catechins, which you need for overall health benefits. To date most supplementation provides just EGCG. Origine 8 provides all the eight catechins in capsule form. Since catechins are water soluble, in order to gain the benefits of green tea, we would have to be drinking quality green tea all day, every day.
Using a supplement such as Origine 8 will provide you with all the health benefits, including anti-ageing, disease fighting and vitalizing properties of green tea in a one-a-day supplement. One capsule of Origine 8 green tea provides the health benefits of 25 cups of green tea. I’m sure some people do, but I can’t imagine drinking 25 cup of green tea every day. Actually it would never happen.
For a more in-depth look at the benefits of green tea, please read Shabir’s article, linked below. Oh, and the capsules are actually green in colour, which made Victoria happy for some unknown (to me) reason.
VH Editorial: The Health Benefits of Green Tea; Origine 8 Green Tea (The Complete Green Tea Extract) £27.95 for 30 Capsules
Death of a Product
Here we go again, the never-ending cycle of products that go to product heaven. The latest on the list is Presto Gel, a preparation for preventing and treating haemorrhoids. If you used Presto Gel, we are now recommending Organic Horse Chestnut Balm by Viridian. Shabir loves Viridian products and Organic Horse Chestnut Balm helps increase blood flow and reduces inflammation, which in turn helps reduce aches and pains. Also brilliant to help ease leg pain from a range of causes such as Osteomyelitis and Varicose Veins.
VH Editorial: Preventing and Treat Haemorrhoids; Organic Horse Chestnut Balm £17.50 for 100 grams
Exuviance AF Vitamin C20 Serum Capsules
Honestly, there are times when I wish I’d kept my mouth firmly shut. The story goes something like this. Victoria fell in love with these serum capsules; I followed her lead and fell in love with them too. They went onto the last newsletter and halfway through the day we sold out. The love was contagious, quite rightly so because they are completely stunning.
And then we discovered that there were no more. Anywhere in the world. And no word when the issue would be resolved. A global shortage because the manufacturers vastly under-estimated the demand. I get that because once you have used them you are hooked. So we wait. The world waits. I almost feel guilty that I have a pot sitting in my bathroom. So my suggestion, get yourself onto the wait list and we will send them to you the minute we receive them. I’ll keep you updated if there is anything more to say. More often than not there isn’t. Sigh.
Exuviance AF Vitamin C20 Serum Capsules £59 for 60 Capsules (Pre-Order Only)
A couple of dates for you to put in diary, but meanwhile Shabir is still knee deep in emails after he and Trinny did the menopause. It would appear that so many have all the symptoms of adrenal stress, so after this section I will write about this health concern so you can reference against Shabir’s excellent article on the subject.
Anyway, the first date you need to know about is Sunday 8 April when Trinny does Facebook Live (around 9.45 am) with Jo Fairley. They will be talking all things fragrance as of course Jo founded The Perfume Society, amongst a whole load of other things. I actually dread to think what the two of them will get up to. Mercifully I will not be in Trinny’s bath.
And on Sunday 15 April (again around 9.45 am) Shabir makes his comeback when he will be talking about skin conditions. Well, that’s the intention, but this could go anywhere and it probably will.
Finally in this section, if we are talking about Jo, which we are, do take the time to read Victoria meets Jo Fairley. After all this time, it’s time. She is my hero. Oh and one more thing, when asked what her favourite desert island beauty product would be, she chose Universal Emulsion by LixirSkin. That will make Colette (Founder of LixirSkin) smile!
VH Editorial: Victoria meets Jo Fairley; Universal Emulsion £29 for 50 ml; Universal Emulsion £45 for 100 ml by LixirSkin
Adrenal stress is the modern misunderstood syndrome that affects most of us to varying degrees. Stress, whether physical, emotional or environmental, can stimulate a cascade of hormone production by the adrenals, which includes adrenaline, noradrenaline and cortisol.
Adrenaline is the most famous of the three stress hormones and acts like an ‘upper’ helping to enhance the function of all the body’s systems in order to meet the demands of stress, such as circulation. Noradrenaline is the body’s modulating hormone working to keep us revved up without causing stress to our body’s systems including the heart. Cortisol is the body’s ‘downer’ working to bring the body back into its normal healthy state when it has been revved up for too long or once the stressor has gone away.
These hormones should theoretically work very well to keep our body within its normal mode of operation. Unfortunately, in modern society, we are constantly being subjected to all types of different stressors and whether the stressor is work related, emotionally linked or even hormonally associated, this constant level of stress causes our bodies to release constant amounts of cortisol to lower our system and the contradictory adrenaline to help us keep up with the demands of stress.
This is termed ‘adrenal stress’, which is only the starting point. After a while, the adrenals cannot manufacture cortisol and with very little cortisol going around the bloodstream, you can feel completely fatigued and this phase is termed ‘adrenal exhaustion’
Shabir’s article, linked below, goes further into this health concern, together with the supplements that he recommends to help alleviate the issue.
VH Editorial: Adrenal Stress; Magnolia Rhodiola Complex £26 for 60 Capsules; Multi-Guard ADR £22.95 for 120 Tablets
Many of you use the excellent ‘YES’ products for vaginal dryness, so this is just to say that they have now released two new products. The first, YES Cleanse, is a sensitively formulated intimate wash, which respects the delicate vaginal ecology with a refreshing and effective cleansing action.
The second, YES VM, is a water-based vaginal moisturiser which helps relieve vaginal atrophy and dryness, while helping to alleviate irritation, burning and itching.
VH Editorial: Overcoming Menopausal Vaginal Dryness; Yes Cleanse £13.49 for 150 ml; Yes VM £9.99 for 100 ml both by The Yes Company
Alpine Rose & Lysine Lip Balm
Alpine Rose & Lysine Lip Balm is an antioxidant rich moisturiser that helps hydrate, soothe and protect lips. It is non-sticky and it hydrates with a hint of gloss. Shabir rather likes this because it can help reduce the occurrence of cold sores, but that aside it is a great lip balm and the inclusion of Lysine, an essential Amino Acid) is the bit that helps knock out the cold sores.
VH Editorial: How To Get Rid Of Your Cold Sore Quickly by Victoria Hall; Alpine Rose & Lysine Lip Balm by BalmKind £12
A rather belated 40th happy birthday to Wayne. My, my Wayne you are growing up! I think I’ve written on a previous newsletter that of course I love his product related videos, they always make me laugh. That said, my favourite videos, and he knows this, are the videos where he just stands in front of the camera and talks about life. He posted this on his 40th and I would like to share it because I think it will resonate with many of you.
I Just Turned 40!
Color Wow – Dream Coat
Somewhere above I wrote about VH memorable moments and I think the launch of Dream Coat falls into that category. It was one of those launches that nightmares are made about where the demand outstripped the supply in a rather significant way. But we got through and of course Dream Coat is right up there in the ‘iconic product’ category.
And now, we have Dream Coat mini’s. The thing I love about miniatures is that they are great for travelling, but also if you haven’t tried a product, this is a great way to try it, although I’m not sure that there are many people left who haven’t had Dream Coat on their hair.
Alongside this, we also have miniatures of the bestselling Kale Cocktail, Color Security Shampoo and Color Security Conditioner (Fine to Normal Hair). I know that they have color (American product – no ‘u’) in their names, but these aren’t only for people with coloured (with a ‘u’) hair; they are great haircare products for each of us.
One more thing, a new product launch. Cult Favorite delivers everything you demand from a hairspray, if you use a hairspray. It won’t darken the colour of your hair or make it look yellow and it has a natural, long-lasting hold without ‘cementing’ hair into a ‘helmet hat’. It is loaded with hydrolyzed keratin to help strengthen fragile colour treated hair and hydrolyzed silk to fill and smooth the hair’s surface.
Dream Coat £12 for 50 ml; Kale Cocktail £10 for 50 ml; Color Security Shampoo £9 for 75 ml; Color Security Conditioner (Fine to Normal Hair) £9 for 75 ml; Cult Favorite £20 for 295 ml
I have already written about some of this month’s articles, so here are the rest. Jackie Annesley takes us on a journey with ‘The Joy of Unknown Lands’ and both Catherine Turner and Jo Fairley have chosen to write about Ayurveda this month, but in two different ways. Catherine writes ‘The Ayurvedic Guide to Spring’ and Jo, just back from a fabulous trip to India, examines ‘What Your Dosha Can Say About You’.
The Joy of Unknown Lands by Jackie Annesley; The Ayurvedic Guide to Spring by Catherine Turner; Ayurveda: What Your Dosha Can Say About You’
Two more things to write about before I fall into bed and sleep the sleep of all sleeps (yes, I’m jet-lagged), the first:
The Eyebrow Lift
There are no words to describe how excited I am to write about this. I think you all know that I won’t let a needle or a knife go anywhere near my face, but really who needs to do that when you have the Beauty Restorer. I’ll probably write about the Beauty Restorer on every newsletter ad infinitum, but when something works, it works.
I think by now, most of you have invested £35 in this incredible jade tool and will have noticed a real difference in your skin if you are using it twice a day as recommended. For sure, do the one-minute ritual which is on the product page, but then do a minute solely on your eyebrows. It’s pretty intuitive, but basically do about four sets of eight upward strokes on each eyebrow. Twice a day and up they go.
I promise I am not making this up; I’m kind of besotted with it. Also many of you have asked if you can use the Beauty Restorer more than twice a day – absolutely you can. I would do it in my sleep if I could!
Beauty Restorer £35; Treat-Rite De-Stress Face Oil £33 for 30 ml
The Sunday Times Style Beauty Awards 2018
For the second year running we have been nominated as ‘Retailer of the Year’ in The Sunday Times Style Beauty Awards 2018. To say that I and we are humbled by this is an understatement.
As I wrote last year, I really don’t expect to win. For the most part we are up against the mass brands and we are not mass, we are just us. We don’t have outside investment because I don’t want to be answerable to anybody about a bottom line, I want the freedom to write what I want, to list the brands that Shabir and I believe in and to continue to support niche brands. They deserve to have a platform.
So mostly the nomination is enough for me and for a girl who adores launching brands and doing campaigns, I didn’t do a campaign on this last year because I’m not a ‘vote for me’ type of person. I think the VH team are going to overrule me on this one as they have done on social media, so I’ll leave them to it. I’ll be blushing in a corner somewhere clutching my Beauty Restorer.
My most special thanks to Sarah Jossel and all of the Sunday Times Style team, for always supporting and always believing. We have done some great campaigns together for which I am so grateful. The link to the Sunday Times is below. Voting opens on 1 April. Thank you.
The Sunday Times Style Beauty Awards 2018
I’m now lost for words, so together with Shabir and the entire VH team, I will just thank each and every one of you for your continued loyalty and support, which always means so much.